Euromonitor Passport is the standard for comparable category sizing across 210 countries and jurisdictions. Passport subscriptions are quoted, and the data is built for planning. Teams look for Euromonitor alternatives when the question changes: faster statistics, launch tracking, company data, or what shoppers buy in a market today.
The right Euromonitor competitor depends on that question. Mintel tracks category trends and new launches, and Statista serves quick statistics. GlobalData covers company and deal data, IBISWorld covers US industries, and Fitch Solutions BMI covers country risk. MarketResearch.com sells single reports from many publishers, GWI profiles consumers across countries, and NielsenIQ and Circana measure what sold in the stores they track.
Key takeaways
- Sort by the question. Market sizing answers how big a category is and where it heads. A captured read answers what shoppers buy today.
- Passport is data plus analysis. A subscription includes datasets, written analysis, and analytics, scoped to the industries and countries a team needs.
- Euromonitor quotes subscriptions and lists single reports. "Snacks in the US" lists at USD 2,450.
- Plan with sizing, and decide with captured activity. A team keeps Euromonitor for planning and adds a captured read for decisions that turn on what is in stores today.
Euromonitor alternatives and competitors compared
| # | Option | Best for | What its data rests on | Published price | Watch for |
|---|---|---|---|---|---|
| Baseline | Euromonitor Passport | Comparable category sizing across countries | Its own databank, store checks, desk research, company filings, and trade discussions | Subscriptions by quote, single reports listed at USD 1,195 and USD 2,450 | Scope set per subscription |
| 1 | Mintel | Category trends and launch tracking | Commissioned consumer surveys, social media, desk and trade research, and forecasting, plus 45,000+ launches a month in GNPD | US Pet Food Market Report 2026 at USD 4,995, subscriptions by quote | Reports by category and country |
| 2 | Sena by Rwazi | Market entry decisions next to a market size | A team's own files, including market size reports, business systems through 250+ integrations, consumer activity captured on request across 190+ countries through a 5M+ consumer network, and computer vision on store photos | Free to start with 50 credits, then priced in credits | Captured activity runs on request, so plan for capture time |
| 3 | Statista | Quick statistics and charts | 50,000+ sources across 80,000+ topics in 170 industries | Free basic tier, paid plans billed annually | Check the source behind each chart. |
| 4 | GlobalData | Company and deal intelligence | 500k+ sources, primary research, and 2,000 in-house analysts | Single reports listed from USD 500 to USD 17,995, subscriptions by quote | Check depth in the category that matters. |
| 5 | IBISWorld | US industry structure and benchmarks | Government databases, industry sources, industry contacts, and its own statistics | Single US report at USD 2,000, team plans by inquiry | 700+ US and 31,000+ US state reports |
| 6 | Fitch Solutions BMI | Country risk next to market size | 2.7 million lines of standardized economic data and market forecasts | Quote only | Check depth in the category that matters. |
| 7 | MarketResearch.com | One report from many publishers | 3.1M+ reports from 405 publishers | Per report or per section | Methods vary by publisher. |
| 8 | GWI | Consumer profiles across countries | 2M+ consumer interviews a year | Quote only, seat-based pricing | Stated answers |
| 9 | NielsenIQ | What was sold in measured stores? | Store scans and household panels | Byzzer from USD 1,000 for Startup CPG members, full plans by quote | Measured stores |
| 10 | Circana | What was sold, beyond food? | Retail and consumer data across 26 industries | Liquid Data Go at USD 499 per story of 5 reports, full plans by quote. | Measured stores |
6 kinds of Euromonitor alternatives
1. Category reports and launch tracking: Mintel
- Mintel GNPD: Captures 45,000+ new product launches a month across 86 of the world's major economies.
- Reports: Built from consumer surveys, social media research, desk research, trade research, and statistical forecasting, per its methodology page.
- Price: Single reports listed, such as the US Pet Food Market Report 2026 at USD 4,995.
- Best for: Category trends and what competitors launched.
- Watch for: Single reports cover a category in a country, such as US pet food. A plan across several markets needs several titles.
2. Statistics: Statista
- Statista: Statistics and reports on 80,000+ topics from 50,000+ sources in 170 industries.
- Founded: In Germany in 2007.
- Price: A free basic tier and paid plans billed annually.
- Best for: Quick statistics and charts for a deck.
- Watch for: Each chart rests on its original source. Check that source before a decision.
3. Company, deal, and country data: GlobalData and Fitch Solutions BMI
- GlobalData: Draws on 500k+ sources and primary research, with 2,000 in-house analysts.
- GlobalData price: Its store lists single reports from USD 500 to USD 17,995.
- Fitch Solutions BMI: 2.7 million lines of standardized economic data and market forecasts.
- Best for: Company, deal, and country risk questions.
- Watch for: Both span many industries. Check the depth in the category that matters.
4. Industry reports: IBISWorld and MarketResearch.com
- IBISWorld: Up to 50,000 industry titles, including 700+ US industry reports and 31,000+ US state industry reports.
- IBISWorld price: A single US report at USD 2,000.
- MarketResearch.com: 3.1M+ reports from 405 publishers. Buyers can take a report whole or by section.
- Best for: US industry structure, benchmarks, and one-off reports.
- Watch for: Methods vary by publisher on MarketResearch.com.
5. Consumer profiles: GWI
- GWI: Consumer data from 2M+ interviews a year, with seat-based pricing.
- Best for: Who consumers are, across countries.
- Watch for: Stated answers. Purchases come from retail measurement or captured activity.
6. Retail measurement: NielsenIQ and Circana
- NielsenIQ (NIQ): Store scans and household panels, with Byzzer from USD 1,000 for Startup CPG members. Full list: NielsenIQ alternatives.
- Circana: Retail and consumer data across 26 industries, with Liquid Data Go at USD 499 per story. Full list: Circana alternatives.
- Prices: Every published price, plus the median Nielsen contract, is in how much Nielsen data costs.
- Best for: Category share, price, and how many measured stores carry each product.
- Watch for: They measure the stores in their coverage. A market with thin published data needs captured activity.
Also on Euromonitor shortlists
- Kantar: Brand tracking and custom projects, with Kantar Marketplace concept tests from USD 2,830.
- YouGov: Consumer profiles and brand tracking from a 30M+ member panel.
- Numerator: Receipt-based purchase panels, with 1.2M+ active households in its Measurement Panel.
Euromonitor vs Mintel, Statista, and IBISWorld
- Mintel vs Euromonitor: The closest pair. Euromonitor leads on category sizing across 210 countries and jurisdictions. Mintel leads on category trends and launch tracking across 86 economies.
- Price contrast: Euromonitor lists single US reports at USD 1,195 to USD 2,450. Mintel lists its US Pet Food Market Report 2026 at USD 4,995.
- Euromonitor vs Statista: Statista gathers statistics from 50,000+ sources. Euromonitor builds its own standardized estimates.
- Euromonitor vs IBISWorld: IBISWorld starts from US industries. Euromonitor starts from consumer categories across countries.
- Statista alternatives: Euromonitor, GlobalData, and MarketResearch.com answer the same market-wide questions.
- Mintel alternatives: Euromonitor for category sizing, and GlobalData for company and deal data.
- IBISWorld alternatives: GlobalData, Fitch Solutions BMI, and MarketResearch.com for industry and country reports.
What is Euromonitor International?
Euromonitor International is an independent, privately owned market intelligence company, founded in London in 1972.
- Scale: 5.7K customers in 110 countries, 16 offices, and analysts in 100+ countries.
- Team: More than a thousand analysts, data scientists, and technology specialists.
- Coverage: 210 countries and jurisdictions.
- Users: 65k active users worldwide.
- Leadership: Tim Kitchin has been chief executive since 2014.
- Universities: Passport for Academics serves hundreds of universities.
What is Euromonitor Passport?
Passport is Euromonitor's market intelligence platform. Euromonitor unveiled a rebuilt Passport on June 30, 2026, and called it its biggest investment since 1972. The phased rollout to clients began in October 2026.
- Datasets: Market sizes and shares, company and brand data, and historic data and forecasts.
- Updates: Annual and quarterly.
- Written analysis: Country reports, company profiles, and strategy briefings.
- Analytics: Visual dashboards, forecast models to test scenarios, and data manipulation features.
- AI access: Passport Connect brings Passport data into AI assistants, including a Microsoft Copilot agent.
- Cities data: 300+ indicators across 1,200+ cities, with forecasts to 2040.
- Method: Its Passport page lists the inputs. They are its own databank, store checks, desk research, company filings, and trade discussions.
- One taxonomy: Analysts apply one set of definitions, so figures compare across countries.
Euromonitor pricing and Passport cost
Euromonitor quotes Passport subscriptions. The Euromonitor subscription cost depends on industry coverage, geographic coverage, depth, user access, and delivery.
Single reports carry list prices:
- Snacks in the US: USD 2,450.
- Alcoholic Drinks in the US: USD 2,450.
- Small Local Grocers in the US: USD 1,195.
- Side by side: Rwazi vs Euromonitor.
Market sizing vs current activity
- Market sizing estimates how big a category is in a country, how fast it grows, and where it heads. Market size data from Euromonitor compares across countries and years.
- Planning use: Which markets to prioritize over five years, an investment case, or a board update.
- A captured read answers what shoppers in one market buy today. It shows which products sit in stores, at what price, and what people buy.
- Decision use: A call that turns on what is in stores now, such as which market gets next year's launch.
Best fit by category, channel, and budget
- By category: Cross-country category sizing leans on Euromonitor or Mintel. Company and deal data leans on GlobalData. US industry reports lean on IBISWorld. Quick statistics lean on Statista.
- Brand work: Brand tracking and custom projects lean on Kantar or Ipsos.
- By sales channel: Teams entering a new market or channel add captured activity next to the market size. Teams selling through measured stores add NielsenIQ or Circana.
- By budget: One category in one country starts with a listed report. Euromonitor lists reports at USD 1,195 to USD 2,450. IBISWorld lists one at USD 2,000, and Mintel one at USD 4,995.
- Bigger budgets: Many categories and countries run on a quoted subscription. Sena starts free with 50 credits.
Where Sena fits: picking the next market
- The decision: A strategy team has market sizes and forecasts for three candidate markets. It has a month to choose which one gets next year's launch.
- The open question: The market data shows which market is largest and growing fastest. The team needs to know what shoppers in each market buy today, and at what price.
- What Sena reads: The market size files and the team's sales data from markets it already serves, plus consumer activity captured on request in the candidate markets.
- How Sena weighs them: The team sets its own criteria and weights, and Sena ranks each market against them.
- What comes back: A recommended market with the reasons, the first moves, and the risks. It also shows the weight at which each criterion hands the lead to another market.
- The source behind each answer: The file, the photo, or the signal it came from.
The strategy team commits next year's launch to the top-ranked market and takes one entry case to the investment committee.
Frequently asked questions
What are the best Euromonitor alternatives?
The best Euromonitor alternatives depend on the question. Mintel fits category trends and launch tracking. Statista fits quick statistics. GlobalData fits company and deal data. IBISWorld fits US industry reports. NielsenIQ and Circana fit what sold in measured stores.
Who are the main Euromonitor competitors?
The main Euromonitor competitors in market sizing are Mintel, Statista, GlobalData, IBISWorld, and Fitch Solutions BMI. MarketResearch.com sells single reports from 405 publishers. For what sold, NielsenIQ and Circana measure the stores in their coverage.
What is Euromonitor?
Euromonitor International is an independent, privately owned market intelligence company founded in London in 1972. Its flagship platform is Passport. It sells Passport subscriptions and single reports.
How big is Euromonitor?
Euromonitor reports 5.7K customers in 110 countries and 65k active users. It works from 16 offices with analysts in 100+ countries. Its coverage spans 210 countries and jurisdictions.
What is Euromonitor Passport?
Passport is Euromonitor's market intelligence platform. It holds market sizes and shares, company and brand data, forecasts, written analysis, and analytics. A rebuilt Passport began rolling out to clients in phases in October 2026.
How does Euromonitor work?
Analysts start from Euromonitor's own databank, then add store checks, desk research, company filings, and trade discussions. They map every figure to one set of definitions. Subscribers read the results in Passport, scoped to the industries and countries they buy.
Is Euromonitor credible?
Euromonitor has published independent market research since 1972. It employs more than a thousand analysts, data scientists, and technology specialists. Its analysts work in 100+ countries. A standardized method makes figures comparable across countries and years, and the Passport page names each input.
Who owns Euromonitor?
Euromonitor describes itself as privately owned and independent. Tim Kitchin has been its chief executive since 2014.
What is the Euromonitor Passport cost?
Euromonitor quotes Passport subscriptions. The price depends on industry coverage, geographic coverage, depth, user access, and delivery. Single reports carry list prices. Snacks in the US and Alcoholic Drinks in the US list at USD 2,450 each. Small Local Grocers in the US lists at USD 1,195.
Is Euromonitor free?
Passport is a paid subscription. Students and faculty can reach it through a university library that subscribes. Passport for Academics serves hundreds of universities. Euromonitor also offers a free monthly newsletter.
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