Sena runs market share analysis by counting what buyers in a market purchased across the whole category.
A share figure sets targets, settles arguments and travels into board packs on the strength of one decimal place. Three patterns decide it before anybody examines the arithmetic.
Share is a ratio, and the denominator is a choice. Widen the category and share falls while every buyer stays exactly where they were.
A company knows its own sales to the invoice and estimates what everybody else sold. The precise half and the estimated half divide into one ratio anyway.
The figure reports that share moved, and the reason for the move sits in a separate read. A response is chosen from the size of the drop.
Sena is the decision AI with access to real-world data. It counts what buyers in a market purchased across every player in the category, so both halves of the ratio arrive measured on one method.
Sena counts purchases made from each player in the category on a single method, so the denominator carries the same measurement as the numerator.
Sena fixes the category boundary and the period ahead of the count, then reports both beside the figure.
Each point traces to the purchases, the outlets and the dates underneath it.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena works from purchases people consented to share, and reports the position with the purchases that divide it.
Sena measures every player in the boundary with the same instrument, so a ranking reports position differences and carries one source underneath all of them.
Sena reports the position inside each segment and outlet type, so a market-level figure resolves into the places it came from.
Any share point can be opened on both sides of the ratio, down to the buyers and the day they were counted.
A share is a ratio, and its weaker half is the one sitting outside a company's own systems. Sena builds every figure from real-world signals captured when the question needs it, from buyers purchasing across the whole category down to the dated capture that settles a disputed share point.
Counts what buyers purchased from every player in the boundary, so the denominator is measured and the numerator has something honest to divide into.
Reads pack, price, and shelf position off images taken in real outlets, which is where unit share and revenue share come apart.
Signal arrives from the consumer network under explicit consent. What would move a buyer between players comes from the buyer.
Revenue data and account lists join over 250+ integrations, so the numerator is exact before the denominator is measured.
Each point carries the boundary, the period, and the capture forward, so a position reopens on the same terms it was set on.
Share workings spread across drives become one base, so this quarter compares against every quarter measured before it.
Four owners read the same ratio, and each needs a different cut of it before a target is signed.
The position. Needs share measured on one boundary and held across periods.
The mix. Needs unit share and revenue share reported apart.
The tier call. Needs the position read against the price points buyers meet.
The target. Needs a share figure that survives the meeting it is questioned in.
The same ratio, divided on whatever evidence the category leaves behind.
| Industry | The read |
|---|---|
| CPG and retail | Category spend divided across players, with facings and price tier read from real outlets. |
| Financial services | How the product splits across providers, household by household. |
| Telecom | Subscribers per operator in the market, against the tariff each one sits on. |
| Consumer tech | Units by player and price tier, with revenue share read against unit share. |
One mechanism, applied per market and per category. Each step is documented, which is what keeps the share figure defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena fixes the category boundary and the period and states both alongside the reading.
Recorded spend splits across every player inside that boundary, in revenue and in units.
A share figure is only as sound as its denominator, and the denominator is the half a company has the least sight of. Sena measures both halves the same way.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where the denominator comes from | An industry estimate, purchased or modelled. | Recorded purchase across every player inside the boundary. |
| The category boundary | Set by whoever supplied the figure. | Set by the team, stated beside the number, held across periods. |
| Own volume | Exact, from internal systems. | Exact through 250+ integrations, and measured beside the rest. |
| Unit and revenue share | One of the two, usually revenue. | Both reported, since price tiers pull them apart. |
| A share movement | Arrives as a number. | Split into numerator, denominator, boundary, and field. |
| Segment and channel | One figure for the whole market. | The position reported per segment and per outlet type. |
| Auditing a point | The supplier's method document. | Any point opens to the purchases, the outlets, and the dates. |
Three situations where a measured position changes the decision that follows it.
State the boundary and the period ahead of the count, so two teams reporting the same market report the same figure.
See purchase driver analysis →Split the point into numerator, denominator, boundary, and field, so a category movement is separated from a company one.
See promotion ROI analysis →Open the purchases on both sides of the ratio so a challenged figure settles on evidence inside the meeting.
See brand perception tracking →A position is where the next decision starts. The four below are what a growth team takes it into.
Every growth decision Sena answers, in one place
Turning position into depth
Takes the share reading and names the lever that would move it inside the market already served.
Explore market penetration strategy 02Room the field leaves open
Scores candidate openings, where share held by existing players sets what taking position would cost.
Explore market opportunity analysis 03The ceiling above a position
Sizes what the category could return, which is the distance a share figure reports against.
Explore market potential analysis 04Who holds the new reach
Weighs a segment, channel, or region move, where the field already there decides how hard it is to enter.
Explore market expansion strategyThe walkthrough fixes a category boundary on one market, divides recorded spend across every player inside it, and opens the purchases on both sides of the ratio while the team watches.
Name the market and the boundary, and we will divide the category.