Sena captures preferences, recorded purchases, and consumption from the same consumers in every market where a product sells.
Most companies hold a lot of consumer data and still struggle to answer a simple question. The material exists in pieces that were built separately, at different times. Three symptoms.
Preference sits in one system, purchase in another, and consumption outside both; each was collected on a different population at a different time.
A standing consumer study refreshes on a set cycle. Between refreshes, the answer to a new question is the old answer or an estimate.
The consumer picture exists where somebody paid for it. Markets under consideration, and markets where the category is growing fastest, are usually the ones where published work is thinnest.
Sena is a decision AI with access to real-world data. It captures stated preference, recorded purchase, and consumption from the same consumers across 190+ countries when needed, and opens every figure to the underlying record.
Sena collects preference, purchase, and consumption from the same consumer network, so the parts reconcile by construction.
The consumer network captures per market and per category when a question needs it.
Sena reads any of 190+ countries from the existing network, so a market under consideration carries a picture before commitment.
Consumer intelligence is the standing, current understanding of the people in a category: who they are, what they choose, why, and what happens after they buy. Two properties separate it from the alternatives: it runs continuously and covers the whole category, beyond the customer file.
Refill added 400,000 buyers. Other formats net-lost roughly 162,000, so the category is growing in people and the shift is toward refill.
| Part | What it covers | The question it answers |
|---|---|---|
| Identity | Who buys the category, sized per market? | How large is the opportunity? |
| Preference | Stated priorities and the reasons behind them | What to say |
| Purchase | What they recorded about buying and how often | What they did |
| Consumption | What happened after the purchase? | Whether it delivered |
Quality is decided at collection, and the failure is specific: separate sources describe separate groups, so the composite describes a person assembled from several.
Sena collects all four parts from one consumer network under explicit consent, so a preference figure and a purchase figure describe the same person in the same market.
A platform earns its place by answering the question that arrives unplanned. That needs three things: coverage of every market, a current read, and a way to open the evidence behind any figure.
All three have to hold at once. Coverage that ages loses its use, and currency that resists tracing gets argued with.
At an enterprise scale, the failure is rarely missing data. Markets are measured on different bases, so comparisons carry little weight, and every regional discussion reopens the methodology.
Sena applies one basis across every market, which is what makes a cross-market ranking usable.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to its source whenever a number is questioned.
Sena answers consumer questions from zero-party data. It states the market, the segment, and the shift, with the reasoning and the source records attached.
Sena answers a comparative question market by market, holding one basis across them.
Sena reports what consumers state and what they recorded buying together, so the gap between them stays visible.
Every consumer figure traces to the market, the date, and the records behind it.
A consumer picture is only as defensible as the collection behind it. Sena produces every reading on this page from real-world data captured when the question needs it, from the consumer signal at the source through to the market, the date, and the source behind every figure.
Records what consumers bought, paid for, and consumed, so the picture covers the whole path. That activity is the whole picture, drawn from the people making the category decision. Every part of the picture comes from a person who agreed to share it. That consent covers preference, purchase, and consumption alike.
Reads the products consumers chose from images captured in real stores, so the repertoire behind a picture covers what reached the basket.
Brings the team's campaign, sales, and CRM data in through existing integrations, including Salesforce and HubSpot, so the market picture sits alongside the customer file already held.
Turns scattered consumer studies, exports, and spreadsheets into one connected database, so the current picture sits on the same trend line as everything already filed.
Four teams read the same picture, and each one needs a different cut of it before they can act.
Perception and needs; the stated priority behind it in each market.
Spend and needs category buyers sized past the customer file.
Positioning and needs preference and purchase are described for one group.
The single version needs every part on one population.
The same picture, read against the decision each category actually makes.
Hold preference, purchase, and consumption together, market by market, where decisions happen in-store.
Understand which products consumers hold and what would move them across regions.
Read who is in the category, what they use, and where switching pressure builds.
Know which need drove the purchase and whether the product met it.
One mechanism, applied per market and per category. Each step is documented, which keeps the figure defensible.
Real contributors share what they prefer, what they buy, and what they use, under explicit consent, across 190+ countries.
Sena captures all four parts from the same consumers and attributes each to the market and category.
A question returns the current picture per market, with the record behind every figure.
Most consumer intelligence assembles a composite from sources describing different people. Sena collects every part from one network. The table below lists the practical differences.
| Capability area | Current approach | Sena |
|---|---|---|
| The population | Each part is collected from a different group at a different time. | Preference, purchase, and consumption are collected from the same consumers. |
| After the purchase | Coverage ends at the transaction. | Consumption is recorded, so repeat carries an explanation. |
| Refresh | A cycle fixed in advance, with estimates between rounds. | Collected per market and per category on request. |
| Market coverage | The markets are somebody's funded, measured on different bases. | Any of 190+ countries, all on one basis. |
| Who is counted? | Current customers, and the people reachable through them. | Everyone is buying the category, including competitor buyers. |
| Auditing a figure | A methodology document held by the provider. | Every figure traces back to the market, date, and source. |
Three situations where one current picture changes the decision on the table. All three run on one consumer network.
Bring preference, purchase, and consumption from one population into the room so the meeting argues about the decision.
Read the category in a market where published work is thin, and compare it against the funded ones on the same basis.
Read consumption after purchase and find whether the product delivered what the stated priority asked for.
Consumer intelligence holds the standing picture. The four below sit closest to this one in a planning cycle.
Every marketing decision Sena supports, in one place
Segments built from real purchases
The picture covers everyone in the category. Audience segmentation splits it into groups and sizes each one per market.
Explore audience segmentation 02What consumers did, and why
The picture holds the standing view. Consumer analysis explains one purchase inside it: the occasion, the trigger, and the alternative that was lost.
Explore consumer behavior analysis 03The category, in plain language
Consumer intelligence covers the people. Marketing intelligence covers the category around them: demand, competition, and channel activity.
Explore marketing intelligence 04Awareness, consideration, and preference, per market
The picture shows who buys. Brand tracking shows where the brand sits in their minds, market by market.
Explore brand tracking softwareThe walkthrough reports preference, recorded purchase, and consumption for that category in the named markets, all on one population, and traces each figure back to its source while the team watches.
Tell us the category and the markets, and we will bring the picture.