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Sales decisions on recorded demand

Sena, decision AI for sales teams. See where buyers are spending, what they pay, and which market to open next.

  • 190+ countries
  • 5M+ consumer network
  • Zero-party data

Powering decisions that win

The teams already selling on real-world data

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See a case study

What Sena does

Sell where demand already is

A sales team gets a target, a list of markets and a price to defend. Sena runs the collection in the markets named, through a 5M+ consumer network. It names the market to open, the price to hold and the segment to call first.

Open the market with recorded demand

Sena runs the collection in the market under review. The team opens the territory with the shortest path to a close.

Hold the price against every rival

Sena tracks what every competitor charges in that market and dates each price. The number on the table holds up when the buyer checks it.

Put real demand under the number

Sena sets own pipeline beside the demand it recorded in each market. The forecast then carries a reason the board can follow.

The sources

The market beside the CRM

Sena gathers receipts, store captures, geo-verified photos and stated preference from the consumer network, then sets them beside the team's own systems. It hands back the decision with the signal behind it.

Real-world signal

ReceiptsLine by line, what buyers in the territory paid.
Store capturesWhat a rival charges and stocks in a real store, with the market and the date.
Geo-verified photosSena marks price, pack and facing in every photo.
Stated preferenceWhat a buyer in that market wants, and why.
R SENA · Decision AI · Quality review on every signal

The team's systems

CRMSalesforce, HubSpot and the rest of the stack.
Point of saleSena sets own sell-out figures beside the market they came from.
Files and exportsSena opens PDFs, Excel, CSVs and slides, then sets them beside the market.
Collected directlyEvery input comes from a person who agreed to share it.
Pulled per marketSena runs the collection for the market named and reports it on its own.
Answered with the signalEach figure carries the market, the date and the capture.
Sena for sales

Sena, decision AI for sales

Sena answers sales questions from zero-party real-world data, then names the next move. Leadership, revenue operations, enablement and business development orchestrate the quarter from one answer.

▦ Open next — 4 markets Basis: recorded demand
Which market should we open next quarter, and what do we charge there?
Sena · sales
France. Category demand is up 9 points and the two competitors both sit above the current price. Open at the middle price, hold margin, and start with the segment already buying monthly.
France
open first Germany
second Poland
third Spain
hold
4 sources · 1,204 consumer signalsOpen the signals ↗
→ What do the two competitors charge? → Which segment buys monthly there? → Open the signals behind that answer.
+ Add data source ▤ Create presentation
4 sources · 1,204 consumer signals · Open the signals ↗ · figures in this exchange are illustrative
01

Walk in knowing what moved

Sena weighs the stated buyer signal, so the rep knows the cause before the call opens.

02

Commit the quarter with a reason

The answer rests on signal buyers shared this cycle, so the number holds under questioning.

03

Defend any number in the deck

Every figure traces back to the market, the date and the capture it came from.

Sales decisions

Bring any sales decision

Sales teams bring decisions to Sena, from the first territory call to the last deal review. Each one runs on real-world consumer activity from 190+ countries.

Bring the one the quarter turns on and Sena answers it

Book a walkthrough →
Inside the decisions

How Sena helps sales teams

Sena weighs the market against what buyers are choosing, then names the move to make. It hands over the reason with the answer, so the team defends the forecast in the room.

3 RIVALS MOVED RIVAL A · $27 RIVAL B · $24 OURS · $22 · DATED PER MARKET
Competitive intelligence

What every rival charges

Sena reports what each competitor prices, stocks and claims in the markets sold into. It sets the dated capture beside every line, so a rival claim holds up in the room.

What it provides · Get the competitor set per market, the price each one holds, and the signal behind it.

  • Read each competitor separately, market by market
  • Pull the price and the claim from the same capture
  • See where each rival gained and where it slipped
Explore competitive intelligence →
OPEN HERE FIRST 1ST 2ND 3RD 4TH ENTRY PRICE · $22 RECORDED DEMAND
GTM strategy

Markets sequenced on recorded demand

Sena counts the demand recorded in each market and shows which one is ready now. It names the fastest converting segment and sends the team where buyers already are.

What it provides · Get the market that is ready first, the segment that converts fastest, and the demand curve ahead.

  • Count what buyers in the category paid, market by market
  • Read the entry price against what rivals hold
  • Name the segment to open with, market by market
Explore GTM strategy →
PIPELINE DEMAND · IDENTICAL WINDOW READY VARIANCE NARROWED WINDOW OPEN COMMIT
Sales forecasting

Real demand under the forecast

Sena sets own pipeline beside the demand recorded in the same markets and the same window. The forecast then carries the demand it rests on.

What it provides · Get demand per market for the forecast window, the movement inside each segment, and the signal behind it.

  • Read pipeline against demand for the identical window
  • Track how each market moved since the last call
  • Open the signal behind any number in the deck
Explore sales forecasting →
How the data gets here

Where the signal comes from

People in the markets named agree to share what they buy and what they pay. Vetted contributors collect it in 190+ countries. Each figure opens to the market, the date and the capture that produced it.

ONE DATED ANSWER CONSENT CAPTURED
A network of 5M+ consumers
PURCHASE TO CONSUMPTION
From the till to the home
SENA · THE ANSWER MARKET · DATE · CAPTURE THE TEAM
Sales teams making the call
The reach

The reach behind every number

190+countries of real-world consumer reach
5M+consumer network, zero-party
250+integrations into the systems the team already reports from
The signal funnel

Signals pulled across the territories → the markets that moved, each one named, with the segment behind it.

Every price, receipt and preference behind the forecast came from a person who agreed to share it.

How teams use it

One answer, every sales team

Business development

Size the opening before the territory plan is written.

Market sizing →
By industry

Sales decisions across every market

02

Financial services

See which products land with real consumers in the market, read per market when the question is asked.

Explore financial services →
How it works

From signal to next sale

Consumer network in the market shares what they bought. Sena turns that signal into an answer the team can act on.

Step 01 · Collect

Collect

Buyers across 190+ countries agree to share what they bought and what they paid.

Step 02 · Ask Sena

Ask Sena

Put the territory, the price or the forecast question in plain language.

Step 03 · Decide

Decide

Take the recommendation into the call, then watch what the market does next.

Our architecture

The Sena decision stack

One graph of consumer signal sits under every sales answer. Collection follows the markets and lines a question names. Sena works that graph and hands the team the market to open and the price to hold.

Layer 01 · Intelligence layersReasoning shown at every layer
Signals
Simulations
Decisions
Orchestration SOON
Layer 02 · Consumer signal graphBuyer · market · product · day
Layer 03 · Data plane190+ countries · 250+ integrations
Receipts Store captures Geo-verified photos Stated preference CRM Point of sale PDF · Excel · CSV

Layer 01 · Intelligence layers

Signals, simulations and decisions run on the same consumer data. Each layer shows its reasoning, so a rep can defend the number. Orchestration is coming soon.

Layer 02 · Consumer signal graph

Each capture arrives tied to its buyer, market, product and day, so one question about an account reads them together.

Layer 03 · Data plane

Real-world collection in 190+ countries meets the pipeline data already held. Upload a PDF, Excel or CSV. Connect the CRM, sales and revenue systems through 250+ integrations, Salesforce and HubSpot among them.

Why Sena

Decisions backed by real buyers

Sena, decision AI for sales teams, and it measures the market directly in 190+ countries. Compare the source, how current the answer is, and how far it opens.

Capability areaTypical setupSena
Where the signal comes fromContact databases, firmographics and published coverage.Real consumers who agreed to share what they buy and prefer.
CadenceRefreshed on a project cycle.Pulled on request, per market and per category.
Territory granularityRegional roll-ups report one line per region.Each territory answered on its own, with the segment named.
What sits under the forecastStage weightings and rep judgement.Recorded consumer demand for the same market and window.
What comes backA dashboard or a contact list describing what happened.The market to open, the price to hold, and why.
Auditing an answerA methodology document, with the source held by the provider.Any figure in the deck opens to the capture it came from.
Request a walkthrough

Run it on one territory

Tell us what is being decided. We will show how Sena turns real buyer signal into the next move.

What a walkthrough covers

A category read in three territories the team names, each one on its own
What every competitor charges there, dated, beside own price
A live Sena answer to the deal the team is arguing about
The capture behind any price we put on the table

Bring the decision the quarter turns on

Talk to us →
FAQ

Questions sales teams ask

01 What is decision AI for sales?
Decision AI answers a sales question and names the move to make. Rwazi does this with Sena. Sena draws zero-party data from real people across 190+ countries, weighs it against the market a team sells into, and hands back the market to open, the price to hold, and the reason behind both.
02 What data does Sena use to read a territory?
Zero-party data, shared directly and on purpose by people in that territory. Sena draws it from a 5M+ consumer network, collected under explicit consent, and sets it beside what buyers there already bought.
03 Which sales decisions can Sena help with?
Market entry, pricing, territory planning, forecasting, and competitive positioning. Each of the nine sales decision pages sets out how Sena answers it.
04 How often is the consumer data updated?
Sena pulls the collection on request, per market and per category. The answer reflects the market sold into now.
05 What countries does Rwazi cover?
Any of the 190+ countries the consumer network reaches. Vetted contributors there share what they buy and pay, under explicit consent.
06 Does Sena replace a sales rep?
Sena hands over the recommendation and the reason. The rep still runs the call and closes it.
07 Can Sena read our own CRM and sales data too?
Yes. Connect the CRM, sales, and revenue systems through 250+ integrations, including Salesforce and HubSpot. The consumer signal then reads beside the numbers the team already reports.
08 How do we audit a Sena answer?
Open the figure, and it opens the market, the date, and the capture it came from. Every signal is reviewed for quality before it reaches an answer.
09 How does a sales team run its first question?
Book a walkthrough and name a territory. Sena runs the question live on it, and the answer comes back with its sources attached.