Settle the debate before it starts
Every function in the room sees the same purchases. The meeting moves straight to the call.
SOLUTIONS · STRATEGY
Strategy decisions on recorded demand
Sena is decision AI for strategy teams. Test every assumption in the plan against what consumers bought.
- 190+ countries
- 5M+ consumer network
- zero-party data
WHAT SENA DOES
Test the assumption first
Every plan rests on a handful of assumptions about what people will want and pay. Sena checks each one against purchases consumers already made, market by market.
01
Replace the assumption with a recorded purchase
Sena finds what people in the category named chose. The line in the deck becomes a count.
02
Map every player before positioning
Sena places each player on what they charge and where they sell. The position is set against a picture collected in the market named.
03
Weigh the scenario against real movement
Sena scores each path on what consumers have already done. The board sees which branch demand is moving toward.
THE SOURCES
The plan against the market
Sena works with consumer signals beside the existing systems and returns enterprise-ready decisions.
Consented at source
Every person chose to hand the signal over and named the product themselves.
Scoped to the question
Sena collects against the markets and categories the plan names.
Traceable end to end
Any number in the deck leads back to the purchase behind it.
SENA FOR STRATEGY
Sena is decision AI for strategy
Sena answers the questions from recorded consumer purchase, and it shows the reasoning behind the answer. Strategy, corporate development, planning and the founder's office all build the plan on the same evidence.
ASK SENA
Is the premium tier still where the category is growing, and should we commit to it?
S SENA · STRATEGY
Growth has moved down-tier for three quarters running. Premium holds its buyers but recruits few new ones, while the mid tier keeps taking first-time purchasers. Commit to the mid tier and defend premium.
4 sources · consumer purchases across 6 markets ·Open the signals ↗
Put a count under the assumption
The plan predicts. Sena reports what people in those categories already bought.
Trace the source and signal
Sena names the purchase behind each figure and marks the market and the date.
STRATEGY DECISIONS
What the plan rests on
Ten questions carry the plan from the market picture through where to play and how to position. Sena answers each one from purchases recorded in the markets the plan names.
10 strategy decisions
10 total
01
Market intelligence
What is moving in the category, and the purchases that show it.
Explore → 02Competitive landscape analysis
Every player mapped on price and availability in a single view.
Explore → 03Decision intelligence
The evidence leadership weighs before it commits to a direction.
Explore → 04Market entry strategy
Which market to enter first, judged on purchases already made.
Explore → 05White space analysis
The gaps wide enough, and open long enough, to build for.
Explore → 06Total addressable market
What the category is worth today, and the room above it.
Explore → 07Portfolio strategy
Where the next investment goes, and what the market returns on it.
Explore → 08Scenario planning
Each scenario weighed against what consumers have already done.
Explore → 09Competitive positioning
The position that separates the brand, tested on the people it targets.
Explore → 10Strategic benchmarking
Standing beside the category, on figures anyone can open.
Explore →No decision matches that search. Clear it to see all ten.
Whatever the plan hinges on, put it to Sena and see what the market says
Book a walkthrough →INSIDE THE DECISIONS
What Sena hands back
Three of these calls, worked all the way to the answer. Sena states what the market is doing, then names the way it points.
MARKET INTELLIGENCE
See the category move early
Sena counts what people in the category buy and pay in the markets the plan names. Ask again, and the shift arrives with the purchases behind it.
What it provides
A picture of the category per market, the direction it is taking, and the purchases underneath.
- Follow the category market by market
- Separate a lasting shift from a passing one
- Trace any movement to the purchases behind it
TOTAL ADDRESSABLE MARKET
Size the category from spend
Sena counts the buyers in the category market by market and adds up what they paid. Every figure in the total carries the purchase that built it.
What it provides
Category value per market, the segments inside it, and the purchase record under every figure.
- Size the category from recorded purchase
- Split the total by segment and by market
- Open any figure back to its source
SCENARIO PLANNING
Weigh each path on purchase
Sena scores every branch of the plan on consumer activity in the markets that branch depends on. The weak branch shows before the capital follows it.
What it provides
A weighting per scenario, the movement supporting each one, and the point a branch loses support.
- Weigh each branch on recorded purchase
- Watch the supporting movement as it changes
- Name the assumption each branch depends on
HOW THE DATA GETS HERE
Source of the signal
Behind every figure is a verified signal from the real world and a zero-party consumer network. A 5M+ consumer network shares it across 190+ countries, in every category.
People who opted in across 190+ countries
Receipts, store captures, photos and stated preference, each one carrying the market and the date.
What they bought and what they did with it
The record covers the purchase and the use that followed, so a category read reflects consumption.
Strategy teams making the call
Every function reads the same answer card, and any figure on it opens to the purchase behind it.
THE REACH
How far the collection goes
190+
countries of real-world consumer reach
5M+
zero-party consumer network
250+
integrations, wired to the stack
Every signal comes from a verified source, and each one carries its market and date.
HOW TEAMS USE IT
One picture, every owner
Strategy and corporate development
Pick the segments the category already spends on.
Market entry strategyPlanning and finance
Weigh each branch of the plan before the capital is allocated.
Scenario planningFounders and general managers
Size the prize from the people who buy the category now.
Total addressable marketMarket and competitive teams
Map every rival on price and availability, market by market.
Competitive landscapeBY INDUSTRY
Strategy decisions across every industry
CPG and retail
Judge the category on what was left in the store, then set the range against it.
ExploreFinancial services
See which products households already hold, before the plan assumes they will buy.
ExploreTelecom
Follow where subscribers are moving before the network spend is committed.
ExploreConsumer tech
Confirm the need exists at scale before the roadmap commits three years.
ExploreHOW IT WORKS
From signal to signed plan
Sena turns verified real-world signals into enterprise decisions. The team commits on signals from the market.
01
Collect
A 5M+ consumer network shares purchases and preferences in the markets the plan depends on.
02
Ask Sena
State the assumption and let Sena weigh the right move in the market.
03
Decide
Commit to the path with the reasoning, and track how the market holds.
OUR ARCHITECTURE
The Sena decision stack
Strategy questions cross categories, markets and years. Sena orchestrates a collection against the question and answers over one graph. Collection reaches 190+ countries, and 250+ integrations bring their own numbers in beside it.
LAYER 01
Intelligence layers. Signals surface what changed. Simulations weigh what happens next. Decisions name the move. Each layer exposes its reasoning, and orchestration is coming soon.
LAYER 02
Consumer signal graph. The graph links every product to the category it sits in, the market it sold in, and the date it sold. A question about a five-year plan pulls only the links it depends on.
LAYER 03
Data plane. Collection runs in 190+ countries and meets the planning data already held. Upload board decks, models and exports, and connect the CRM, planning and finance systems through 250+ integrations.
WHY SENA
Assumption swapped for purchase
Strategy work runs on whatever the team can see, and on how long it takes to see it. Compare where the picture comes from, how fast it arrives, and who gets to check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| What the picture rests on | Modelled estimates, published reports, and expert opinion. | Purchases and preferences people handed over themselves. |
| Time to an answer | A commissioned project, scoped once and delivered over weeks. | A question asked in the room, with the collection run against it when it is asked. |
| Depth per market | One blended regional view that averages the local detail away. | Each market answered on its own, with segments named. |
| Scope of the question | Fixed the moment the brief lands. | Reset as the discussion moves. |
| What arrives | A document describing the market. | A position, the reasoning for it, and what would change it. |
| Testing an assumption | Restated in the appendix and left unchecked. | Checked against what those consumers bought. |
| Checking the work | A methodology annex, with the underlying records held by the provider. | A figure that opens to the purchase behind it. |
RESOURCES
Longer reads on planning
Blog
Decision intelligence vs business intelligence
Why one reports what happened and the other names the move.
BlogHow to gather market intelligence
Where a strategy team can get a picture it is willing to defend.
NewsletterMarket Mosaic
The category shifts worth putting in front of a board this month.
REQUEST A WALKTHROUGH
Bring us a real assumption
Name the line in the plan you are least sure about. We will show what consumers in the markets it depends on have done.
What a walkthrough covers
- 01The category read for three markets the plan depends on
- 02The players placed on price and availability in each
- 03One assumption from the deck, checked against purchases already recorded there
- 04The record underneath any figure we put on screen
Name the assumption to test
FAQ
What strategy teams ask
01 What is a market intelligence platform?
A market intelligence platform is software a team uses to learn what a market wants. Rwazi does this with Sena, a decision AI that collects what consumers choose to share, market by market.
02 What is market intelligence?
Market intelligence is the practice of gathering and reading data on a category. It covers who buys, what they pay, and which players hold their spend. Teams use it to choose where to compete. Sena builds that picture from purchases and stated preference and refreshes it per market on request.
03 How does Sena gather its data?
Vetted contributors in 190+ countries share receipts, store captures, photos, and their own stated preference. Sena collects them directly, so every source stays open to inspection.
04 What decisions does a corporate strategy team make?
Where to play, how large the prize is, how to position, and which scenario to back. Each one has a page setting out the assumption it tests and the purchases behind the answer.
05 How often is market intelligence data refreshed?
Collection runs against the markets and categories named and refreshes on request. The picture reflects the category as it stands today.
06 Which markets and consumers can Sena reach?
A 5M+ consumer network spanning 190+ countries. Everyone in it opted in, and every signal carries the market and the date it came from.
07 Can Sena work with our own planning data?
Yes. Upload board decks, models, and exports. Connect the systems the team runs through 250+ integrations, Salesforce and HubSpot among them.
08 How do teams verify market intelligence data?
Any figure opens to the purchase, the market, and the date behind it. Each signal clears quality review before it reaches a board figure.
09 How do teams validate a strategic assumption?
Name the markets it depends on. Sena checks it against what people in those markets bought. The answer says whether it holds.
10 How long does it take to get a market read?
Book a walkthrough. We will run one assumption from a live plan against consumer activity in the markets named.