Rwazi built Sena, a Decision AI that shows CPG and FMCG teams outlet coverage, shelf price, and the store owner's reason, from geo-verified photos.
A shipment confirms the product left the depot. The shelf, the price tag, and the store owner decide whether it sells, and each one changes outlet by outlet.
Sell-in shows what the distributor bought. The independent stores, kiosks, and chains that carry each SKU sit several steps past the distributor.
Sena. Sena captures geo-verified photos outlet by outlet and counts where each SKU sits on the shelf, against the outlet list.
Rep reports mark a funded display complete. The dated photo shows whether the display was up.
Sena. Sena matches each promoted outlet to a dated photo, so the share of outlets that ran the promotion is a counted figure.
A product in demand can still lose its shelf space. The reason often sits with the store owner: margin, credit terms, pack size, or delivery timing.
Sena. Sena captures the store owner's reason beside the shelf photo and the price tag, so each fix targets its real cause.
Each of these CPG analytics use cases opens its full method, with the signals Sena reads and the questions teams bring.
Sena compares the outlets on the distributor list with the outlets where a photo confirms the SKU, then splits the gap by territory and distributor.
Decides: Which distributor or territory gets the first fix.
See retail execution monitoring →Sena reads the price tag in each photo and flags the outlets where shelf price drifts from recommended retail or from the competitor beside it.
Decides: Where to correct price and where to match it.
See retail price monitoring →Sena flags the outlets where a SKU is missing and matches each gap to the team's delivery data, so the cause reads as supply, distributor, store execution, a rival taking the space, or a store owner's delisting.
Decides: Which fix goes to supply chain, which to the distributor, which to sales.
See on-shelf availability →Sena separates the outlets that executed a promotion from the outlets that reported it, then measures lift in the team's own sales for the outlets that ran it.
Decides: Which promotion earns next quarter's trade budget.
See trade promotion ROI →A real Sena reading for one category across several markets, with the photo behind every shelf figure.
Get the shelf reading →Sena traces each reading to an independent capture, so a team checks each coverage figure against the distributor's report.
Each shelf reading carries its photo, its location, and its date. A coverage figure counts only outlets with a confirmed photo.
Every capture goes through a multi-level QA flow before it counts. Sena declines a capture that misses the check, and the decline stays visible.
In CPG analytics, coverage starts with two counts: the outlets the plan says carry a SKU, and the outlets where a photo confirms it. Sena captures the second count directly, then splits the gap by store type, territory, and distributor.
The coverage gap calculator. Three counts show the outlets and the sales a gap puts at stake.
A walkthrough runs Sena on one category in one market, from shelf photo to the decision.
Book a walkthrough →Pick the closest fit, and the walkthrough starts from that team's question.
CPG marketing analytics on outlet coverage, promotion execution, and rep performance, checked outlet by outlet.
Book a sales walkthrough →Share of shelf, assortment, and the store owner's reason behind each listing.
Book a category walkthrough →Shelf price against recommended retail and the competitor, by channel and territory.
Book a pricing walkthrough →Where share slips between distributor and shelf, checked against the photo, with the sales at stake.
Book a leadership walkthrough →A Sena reading for one category across three to five markets, with the shelf photos and store owner input visible behind every figure.
Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Outlet coverage | The distributor's list of outlets served, compiled after the period closes | Geo-verified photos confirm which outlets carry each SKU |
| Promotion execution | Rep reports state the display went up | A dated photo per outlet shows the display |
| Shelf price | Recommended retail price and list price on paper | The price tag on the shelf, beside the competitor |
| Store owner view | Account managers relay what store owners said | Store owners give the reason directly: margin, credit, and pack size |
| Auditing | Several reports reconciled by hand | Each count ties to a dated outlet photo |
Talk to the team about one category, one market, and the decision on the table this quarter.
Talk to the team →