Sena builds competitive intelligence from what each competitor in a market does. Every signal opens to the capture behind it.
Most teams already watch competitors. Three things decide whether the picture holds, and each one surfaces when a decision rests on it.
Web pages, press coverage, and filings record what a competitor chose to publish. The price a buyer paid, the promotion in one country, and the pack change in another sit outside all three.
A competitor summary describes the company. The market move happened in a separate read, so a local price cut and a global repositioning read alike.
A figure about a rival circulates through decks until its date is lost. The team defends a position on a number that expired two quarters ago.
Sena is the decision AI with access to real-world data. It reports what each competitor charges, stocks, and claims in the market under review, from captures taken in real outlets and from what buyers there paid.
Sena reports the competitor sets for one market at a time, so the country that moves gets its own line.
Sena reads the price and pack and faces off the same capture, so a rival move arrives whole.
Each figure carries the outlet, the market, and the date, so a rival claim gets checked while it is being made.
Competitive intelligence is the collection and analysis of information about the competitors in a market, used to decide what to do next. The discipline is old, and the constraint has always been the same: most sources report what a competitor published, and the decision needs what a competitor did.
The cut moved the category. Demand followed the rival move and own share gave up 1.5 points, so the response belongs in this market rather than everywhere.
A competitive intelligence platform is judged on where its facts come from. Sena collects four.
| Source | What it answers |
|---|---|
| Receipts | What buyers in that market paid across the category, including the promotion applied. |
| Store captures | What each rival charges and stocks in a real outlet, with the market and date attached. |
| Geo-verified photos | Price, pack, facing, and claim read off the image, so figure and evidence arrive together. |
| Stated preference | Why buyers there chose one competitor over another and where they would switch. |
The direct rivals a buyer would weigh, plus the private label where it holds real share. The set gets agreed with the team, and it decides what every share and price figure means.
One market, one period, held constant across reports. This is what makes two cycles comparable.
Sena captures price, pack, and claim in the outlet itself, then dates each capture.
Each country returns on its own line, with the segment named, so a response goes where the movement is.
The output earns its place when it changes a decision. A competitive intelligence report per market, with the competitor set priced and dated. Where each rival gained position and where it slipped, read against the competitive intelligence industry benchmark for that category. The claim each competitor is making, read off the pack in that market.
Every figure open to the outlet and the date behind it.
Sena names which rival moved, in which market, and what buyers there did afterwards. A price move that shifted category demand argues for a response in that market. A price move that left demand flat argues for holding.
A claim gaining traction in one market points at the message to carry into others.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers competitor questions from consumer data collected under explicit consent, then names the move to make.
Sena answers a competitor question across the markets a team names, and reconciles each market line before reporting it.
Sena places each rival move beside the recorded purchase for the same window, so a competitor action reads against whether it worked.
Every competitor figure opens to the outlet, the market, and the date. A rival's denial meets the capture that recorded the move.
A competitor read rests on the record behind it. Sena builds every figure here from real-world signals, captured when the question needs it. It runs from the consumer in the market through to the capture a team opens when a rival claim gets challenged.
Records what buyers in each market paid and chose across the category. That activity names which competitor gained and which one slipped, market by market.
Reads price, pack, and facing-off images captured in real stores, counting what each rival holds where the buying decision happens.
Signal arrives from the consumer network under explicit consent. The competitor picture rests on people who agreed to share what they buy and prefer.
Brings its own CRM, sales, and revenue data in through 250+ integrations, Salesforce and HubSpot among them, so the rival read sits beside its own pipeline.
Each competitor figure carries the market, the date, and the capture forward, so the evidence arrives at the moment a buyer questions it.
Turns scattered competitor decks, exports, and spreadsheets so a rival read draws on everything the team has filed.
Four teams read the same competitor set, and each one needs a different cut of it before they can act.
The picture. Needs the competitor set per market, priced, and dated.
The response. Needs to know which market moved before the plan changes.
The message. Needs the claim each rival is making in each market.
The price. Needs a rival move dated inside the window it happened in.
The same competitor set, read against the decision each category actually makes.
What each rival charges and stocks in store, market by market, dated.
Which product terms competitors hold in each region, and how do consumers respond?
Where a competitor's tariff move changed what subscribers chose.
Which competitor claims buyers in that market repeat back?
One mechanism covers every competitor and every market. Each step is documented, which is what keeps the picture defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena reads the price, pack, facing, and claim off the captures and attributes each to the competitor and outlet it came from.
The competitor set reports per market, ordered by position, with the date on every line.
Most competitor tracking reads what a rival published. Sena reads what a rival did in the market.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where the facts come from | Web pages, press coverage, and published filings. | Captures taken in real outlets, plus what buyers in that market paid. |
| Coverage | Follows the markets that generate coverage. | Runs for the market named, including the ones that publish little. |
| Cadence | Refreshed on a project cycle, so the picture ages inside the quarter. | Collection runs when the question needs it, per market. |
| Market granularity | Regional summaries describing the company. | Each market read on its own, with the rival set named. |
| Price and claim together | Gathered from separate sources and joined later. | Read off one capture, so the pack claim and its price arrive together. |
| Auditing a figure | A methodology page, with the records held by the provider. | Any rival figure opens to the outlet, the market and the date. |
Three situations where a market-level competitor read changes the decision on the table.
Establish which market it happened in and whether buyers there responded before the plan changes everywhere.
Read the claim off the pack in that market and check it against what buyers there said drove the choice.
Give reps the competitor set for their own market, dated, so the room gets a current answer.
Competitive intelligence names what a rival did. The four decisions below are what a sales team asks around it.
Every sales decision Sena answers, in one place
The price a rival holds today
Sets each rival's price in that market beside the price the team quotes.
Explore pricing intelligence 02Outcomes read against the market
Reads outcomes against what each rival did inside the same window.
Explore win/loss analysis 03What changed in the account's market
Gives the rep the rival read for the account's own market.
Explore sales intelligence 04The market that is ready first
Ranks the markets by demand already recorded, then names the entry price and the opening segment.
Explore gtm strategyThe walkthrough builds the competitor set for the category in the markets named and opens the capture behind every figure while the team watches.
Tell us the category and the markets, and we will bring the competitor set.