Sena runs lead intelligence on what buyers paid in a market and ranks the list on that demand.
Most teams already hold more accounts than they can work. The ranking is where the quarter gets decided, and three things decide whether it holds.
Headcount, revenue band, and industry code say what an account looks like. They stay quiet on whether the category that account sells into is growing this quarter.
Site sessions and content downloads record that someone at the account is looking. They record the individual, and the commercial case rests on the account's whole market.
A scored list built at the start of a quarter carries scores from the start of a quarter. Markets move faster than the refresh cycle.
Sena is the decision AI with access to real-world data. It reads the category demand recorded in each account's own market, then ranks the list on what buyers there paid and chose.
Sena reports what the category did in the market an account sells into, one market at a time.
Sena connects the accounts already held and scores them against the market read for the same window.
Every position opens to the market, the date, and the capture behind it, so a priority call gets defended.
A lead intelligence platform is judged on what it scores against. Firmographics score the account. Sena scores the market that account depends on.
| Input | What it answers |
|---|---|
| Receipts | What buyers in the account's market paid for the category, line by line. |
| Store captures | What are the category charges and stocks in that market, dated to the capture? |
| Geo-verified photos | Price, pack, and facing come off the image, so the figure and its proof arrive as one. |
| Stated preference | What buyers there want next, and the point at which they switch. |
| System | What it brings |
|---|---|
| CRM and marketing | The accounts already held, their stage, and context through 250+ integrations. |
The order of operations decides what the score means.
The boundary sets what counts as demand for that account. Change the boundary, and the ranking changes with it.
Sena counts recorded purchases in each market on its own, so an account in a rising country separates from one in a flat country.
Sena connects the list, applies the market read for the same window, and returns the order with the reason attached. That is the work lead intelligence software does.
The top of the list carries the market that moved and the date it moved.
A rep opens the account knowing the category position before the first call.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers account priority questions from consumer data collected under explicit consent, then names the order to work.
Sena answers an account question across the markets a team names, and reconciles each market line before reporting it.
Sena places account activity beside recorded purchase in that account's market, so a signal reads against whether the market can fund it.
Every score opens to the market, the date, and the capture. A reprioritised account carries the demand line that moved it.
An account ranking rests on the demand behind it. Sena builds every figure here from real-world signals, captured when the question needs it. It runs from the account's own market through to the dated capture a team opens when a priority call gets questioned.
Counts what buyers in each account's market paid and chose in the category, so the ranking rests on recorded category demand.
Reads the category price and presence of images captured in real stores, so an account's market carries a dated read.
Signal arrives from the consumer network under explicit consent. Account priority rests on people who agreed to share what they buy.
Bring CRM, marketing, and revenue data in through 250+ integrations, Salesforce and HubSpot among them, so the market reads the accounts already held.
Each score carries the market, the date, and the capture forward, so a priority call opens to the demand behind it.
Turns scattered account lists, exports, and spreadsheets so a ranking draws on every record the team holds.
Four teams work the same ranked list, and each one needs a different cut of it before they can act.
The scoring model. Needs a market input the score can move on.
The order the team calls in. Needs the reason a name sits where it sits.
Which accounts get spent? Needs demand per market before the budget commits.
Coverage. Needs to see which markets under the list are moving.
The same ranking, read against the decision each category actually makes.
Which accounts sell into categories that grew, market by market.
Where consumer adoption of a product class climbed in the account's region.
Which markets under the account list show subscribers moving?
Where stated demand for a category is rising ahead of purchase.
One mechanism covers every account and every market. Each step is documented, which is what keeps the ranking defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena reads category demand for each account's market and applies it to the accounts connected from the CRM.
The list returns in order, with the market, the date, and the capture behind every position.
Most account scoring reads the company and the individual. Sena reads the market the account depends on.
| Capability area | Typical setup | Sena |
|---|---|---|
| What the score reads | Firmographics, technographics, and site activity. | Recorded purchase in the account's market, applied as a factor to the score already in use. |
| Where the data comes from | Contact databases and published company records. | Real consumers who agreed to share what they buy and prefer. |
| Cadence | Refreshed on a cycle, so the rank ages inside the quarter. | Collections run against the accounts and markets on the list. |
| Market granularity | One score per account, with the region rolled up. | Each account's market answered on its own, with the segment named. |
| Auditing a rank | A model description, with the underlying records held by the provider. | Any position opens to the market, the date, and the capture. |
| What comes back | A scored list describing account fit. | The accounts to work on first, and the market movement behind each one. |
Three situations where a market-level read changes which accounts get worked.
Rank the held accounts on category demand in their own markets, then work the top from week one.
Point account based marketing budget at the markets where the category is growing.
Check whether a silent account sits in a rising market, so the silence reads against the category.
Lead intelligence orders the list. The four decisions below are what a sales team asks around it.
Every sales decision Sena answers, in one place
What changed in the account's market?
Opens the call with the category movement, the price, and the competitor position in that market.
Explore sales intelligence 02Real demand under the number
Sets the ranked account list against the demand each market recorded.
Explore sales forecasting 03The opening, counted
Size the category from people buying it today, market by market, on recorded purchase.
Explore market sizing 04Outcomes read against the market
Reads closed outcomes against the market each account sat in.
Explore win/loss analysisThe walkthrough scores a real account list against the markets named and opens the demand behind every position while the team watches.
Tell us the account list and the markets, and we will bring the ranking.