Sena reads real-world consumer activity and signals across 190+ countries. Brand, growth, product marketing, and analytics teams work from one current picture.
Most teams already own several systems that report something about the market. The trouble arrives when those systems sit outside the question a decision turns on.
Analytics, attribution, and campaign reporting all read what the team's own channels recorded. They describe performance and stay quiet about the category where it happened.
A commissioned category read arrives on a cycle set before the question comes up and covers the markets that were in scope when it was scoped.
Someone asks which market to fund next. What comes back is a set of charts and a meeting to interpret them, which moves the interpretation to whoever is loudest in the room.
Sena is a decision AI with access to real-world data. It answers marketing questions based on what real consumers say and buy across 190+ countries, names the next move, and includes the market, date, and signal in the answer.
Sena takes a question as a sentence and returns a recommendation with the reasoning attached, so the answer arrives ready to act on.
Sena reads the market outside the team's systems and sets it beside the numbers the team already reports through 250+ integrations.
Sena collects the read per market and per category when a question needs it, so a market outside the original scope carries an answer as soon as it is named.
Marketing intelligence is the current information about a market that a team gathers to decide on demand, competition, consumer preference, and channel activity. It differs from reporting, which describes the team's own results.
+0.5 points. The category softened and own share moved the right way inside it, which is what held own volume flat.
| Area | What it tracks | The decision it serves |
|---|---|---|
| Category demand | Size, growth, and seasonality of the category per market | Which market to fund |
| Competitive marketing intelligence | Rival pricing, packs, placement, claims, and share movement | Where to defend and where to attack |
| Consumer preference | Stated priorities and the reasons behind a purchase | Which claim to run |
| Channel activity | Where the category is discussed, discovered, and bought | Where to put the weight |
Competitive marketing intelligence is the part that reads the other players. It covers what a rival changed, when they changed it, and whether the market responded. The value sits in the last part. A price change matters only when recorded purchases move with it, and that connection needs demand data from the same market and the same window.
Pair each rival action with the demand that followed it in the same market and window, and the read ends in a decision, past the observation.
Digital marketing intelligence covers measurable channels: search, social, display, and the sites where a category is discussed. Coverage tracks wherever the category is transacted. In a category bought online, it approaches complete; in one bought in store, it thins sharply, and the thinner it gets, the more the remaining signal over-represents the digitally active buyer.
Sena adds consumer-reported preference and recorded purchases from real people in the market, covering the part of the decision that happens away from a measurable channel.
A marketing intelligence report is the artifact most setups produce: a periodic document describing the category. It works as a record and struggles as a decision input, because the question arrives on its own schedule.
Sena holds the same material as a live read, so a question asked on a Tuesday returns the current picture, and the report becomes a snapshot of something already available when a question needs it.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to its source whenever a number is questioned.
Sena answers marketing questions from consumer data collected under explicit consent. It names the market, the segment, and the move, and attaches the reasoning and the source records to the answer.
Sena resolves a comparative question one market at a time, reconciling each line before it reports.
Sena places category demand beside the numbers the team already reports for the same window.
Every figure traces back to the source data, the market, and the date, so a claim about the category carries its own evidence.
An answer about a market is only as defensible as the data underneath it. Sena produces every reading on this page from real-world data captured when the question needs it, from the consumer signal at the source through to the market, the date, and the source behind every figure.
Records what consumers in each market bought and paid for, the base every reading sits on. That activity is the category signal that every answer counts, drawn from the people making the decision. Each reading rests on people who agreed to share their purchases. That consent covers every market the reading spans, so a category figure carries the same basis everywhere.
Reads products, prices, and placement from images and videos captured in real stores, so a category read covers the shelf where the decision happens.
Brings the team's own campaign, sales, and CRM data in through existing integrations, including Salesforce and HubSpot, so the category read sits beside the numbers reported each week.
Turns scattered category decks, exports, and spreadsheets into one connected database, so a current answer draws on every document the team has filed.
Four teams read the same category picture, and each one needs a different cut of it before they can act.
Owns perception and needs category context to explain whether a shift is theirs or the market's.
Owns where the budget goes and needs demand per market before setting the plan.
Owns positioning and needs the competitive picture for positioning to survive.
Provides the explanation when a stakeholder asks why, so every figure must trace to its source.
The same consumer reading, read against the decision each category actually makes.
Read category demand, price, and placement together, market by market, where the decision happens in-store.
Track how products land with real consumers across regions as signals arrive.
Separate category contraction from share loss before the quarter closes.
Check the stated need behind a category shift before the roadmap responds.
The mechanism stays the same for every market and every question. Each step is documented, which is what keeps the answer defensible.
Real contributors share what they buy and prefer, with explicit consent, in the named markets.
Sena normalizes the signal, attributes it to the defined category, and places it alongside the team's connected systems.
The question returns a recommendation in plain language, with the market, the date, and the signal behind every figure.
Most setups aggregate the channels a team already runs. Sena reads the market; those channels operate inside. The table below holds the differences that show up in the answer.
| Capability area | Current approach | Sena |
|---|---|---|
| What gets read | The team's own channels, campaigns, and CRM. The picture covers one's own activity. | The category in the market, besides the team's own numbers, is available through 250+ integrations. |
| Cadence | Quarterly commissioned reads and monthly reporting cycles. | A read collected per market and per category on request, so a question returns the current picture. |
| Market coverage | The markets that were in scope when the work was scoped. | Any of 190+ countries, as of when the question is asked. |
| What comes back | A dashboard or a document describing what happened. | A recommendation in plain language with the reasoning attached. |
| Offline category activity | Covered where a digital trace exists. In-store purchases sit outside it. | Recorded purchase and stated preference collected directly from consumers in the market. |
| Auditing an answer | Methodology documents describe the approach in general terms. | Every figure traces back to the market, the date, and the source behind it. |
Three situations where a current category read changes the decision on the table. Each one runs on the same consumer data.
Compare your movement against category demand for the same window, and bring one explanation into the review with the signal behind it.
Compare category size, growth, and competitive density across the markets under review, reported separately, before committing the budget.
Bring the category picture, the competitive movement, and the consumer reason into one answer, with every verified figure and signal.
Marketing intelligence holds the whole category picture. The four decisions below are the specific questions teams ask inside it.
Every marketing decision Sena supports, in one place
Preference, purchase, and consumption read together
Marketing intelligence covers the category. Consumer intelligence goes to the people inside it and reports what they chose and why, market by market.
Explore consumer intelligence 02Category attention, market by market
The category picture includes how much of the conversation each player holds. Share of voice reports that figure per market, beside recorded purchase for the same window.
Explore share of voice 03The rival move, dated to the day
Competitive marketing intelligence answers what the other players are doing. Competitor monitoring is the continuous version: the price, pack, placement, or claim that changed this week.
Explore competitor monitoring 04The lift, read against the market
A category read explains the conditions a campaign ran in. Campaign performance reports the lift against competitor activity and category demand for that same window.
Explore campaign performanceThe walkthrough runs the question through Sena on the named category and markets, then opens the signal behind every figure while the team watches.
Tell us the category and the markets, and we will bring the reading.