Put the idea to real people first
Decision AI for innovation teams. It asks people in the target market, before capital is committed.
- 190+ countries
- 5M+ consumer network
- zero-party data
Ask real people before capital is committed
Sena puts an idea to people in its target market. It reports what they already buy and what they say is missing. Every answer arrives with its date.
Ask the target market
Sena commissions collection among people in that market and reports what they say. Each response carries its market and its day.
Find the unmet need people name
Sena asks people what they want, and what the market leaves them missing. The gap comes back stated directly, per market.
Read what is already moving
Sena reports what people in a market are buying now and what a store capture recorded. Two dated runs show the direction.
Four sources, one answer
People say what they want and record what they bought, and a capture reads the store around them. Sena joins all of it into one answer to an idea question.
People state what they want, and the record keeps it.
Sena counts the purchases themselves, per market and per date.
Every response and every capture arrives stamped with its day.
Decision AI for innovation teams
Sena brings the market to the idea while it is still an idea. Innovation, category, and commercial teams work from one record.
We have an idea for this category in four markets. What do people there want?
Collection ran in all four. People in two of them named the same gap. In the other two, the shelf already carries something similar. Every response carries its market and its day, and the store captures sit beside them.
- 01
Ask before capital is committed
Sena commissions collection in the target market. The go-ahead then rests on what people there said.
- 02
Name the gap in their words
Responses come back per market, stated directly, so the unmet need carries the market it came from.
- 03
Take a dated record into the review
Every figure opens to the response or the capture underneath it, with the market and the day attached.
Every call shaping the build
These 11 calls decide which ideas earn capital. Trend analysis reads what is moving, and innovation intelligence says who is asking for it.
Innovation intelligence
What people in a market want, and what they say they are missing.
Explore → 02Consumer trend intelligence
What is moving now, read off purchases and store captures.
Explore → 03Trend analysis
Two dated periods in the same market, and what changed between them.
Explore → 04Early trend detection
The direction a market is taking, named while it is still small.
Explore → 05Innovation whitespace intelligence
The part of a category left open in that market.
Explore → 06Market signal intelligence
The signals under a market, ranked and dated.
Explore → 07Category creation strategy
A demand people state in a market, set against what is on sale there today.
Explore → 08Open innovation intelligence
An outside idea, set against the need people in that market state.
Explore → 09Technology scouting
What stores in other markets already carry, set beside this market today.
Explore → 10Competitive innovation analysis
What rivals already stock in a market, photographed on the day.
Explore → 11Innovation benchmarking
One idea set against what the market already carries.
Explore →No decision matches that. Bring it to the team and Sena answers it.
Bring one idea and hear what its target market says
Book a walkthrough →Three decisions, opened up
Three decisions, traced from an idea to a call a review can check. Each one starts with a person answering.
What the market wants, first
Sena commissions collection among people in the target market. Their answers come back per market and dated.
Stated preference per market, dated. The response behind every reading.
- Ask the people the idea is for, in their market
- Read what they already buy in that category
- Give the go-ahead with the responses attached
Name what a category leaves
Sena asks people what they want, and what the market leaves them missing. It then reads what the market already carries, and the gap sits between the two.
Stated unmet needs per market, set against what a store capture recorded.
- Read the need people state themselves
- See what the market already carries against it
- Locate the gap, market by market
What moved between two periods
Sena returns to the same markets and asks again. The two periods come back side by side, each collected on the same terms.
Purchase records and store captures for two dated periods per market.
- Follow one market from period to period
- Locate where the direction turned
- Commit to a read the next review can test
Every reading traces to someone
Collection runs in the target markets, across a 5M+ consumer network in 190+ countries.
People reachable in 190+ countries
What a market already carries
The same market, two dated periods
Where the evidence comes from
countries of real-world consumer reach
consumer network, answering under explicit consent
integrations, connecting the systems a team already runs
Every reading here traces to a person who agreed to answer. Each one shows the date it was collected.
What each team takes
Innovation and NPD
Hear the market before capital is committed.
Innovation intelligenceR&D
Name the unmet need people state, per market.
Innovation whitespace intelligenceConsumer analytics
Read what moved between two dated periods.
Trend analysisCorporate venturing
See what has already reached stores in other markets.
Technology scoutingWhat each industry decides
CPG and consumer goods
Hear which flavour and pack size people ask for, market by market.
ExploreConsumer tech
Read what buyers in a market want from the next device.
ExplorePharmacy and health
Name the everyday need people ask the counter for, and what they buy in its place.
ExploreTelecom
Hear which service subscribers ask for before it is built.
ExploreOne idea into evidence
An idea goes in and a real-world read comes out. The team commits, then collects again once the idea reaches the market.
Collect
People in the market answer directly, and a capture records what the store holds.
Ask Sena
Name the idea, the category, and its target markets. Sena reports what people in those markets said.
Commit
Take the read into the review with its responses attached, then collect again once the idea reaches the market.
The Sena decision stack
An idea question names every target market. Sena collects in all of them and returns the observed read as one set.
Intelligence layers. Signals rank the readings that come back from each collection run. Simulations weigh an idea before the team commits it, and are in progress. Decisions is next. Orchestration is where Sena is headed, and early access is open. Every layer resolves to a person who answered.
Consumer signal graph. An idea question names the category and the markets, and collection follows only those. Each response arrives tied to its market and its day.
Data plane. Collection runs in 190+ countries and follows the target markets. Idea decks, briefs, and market reviews load straight in. Sena reads ERP, finance, and CRM systems through 250+ integrations, Salesforce and HubSpot included.
Two routes to an answer
An idea rests on the evidence under it. Compare the two setups on where that evidence comes from, and who can check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| Who gets asked | A standing group recruited in advance. | People living in the target market. |
| Starting a new market | A fixed schedule on the provider’s calendar. | Sena commissions collection when the question is asked. |
| Markets reached | The markets a provider already runs in. | The markets the idea is aimed at, collected on request. |
| What the read rests on | A stated preference standing alone. | What people say they want, beside what they already bought. |
| Reading the market itself | A summary of the category. | A dated photograph of what that market already carries. |
| What arrives | A report on the round that closed. | Every response and capture behind the read, per market, dated. |
| Auditing a number | A method appendix, and a request to the provider for the source. | Click a reading and its source opens, dated and placed. |
Longer reads on early testing
Asking the market before capital is committed
What a dated response settles that a hypothetical answer leaves open.
BlogFinding the gap people name themselves
Why the unmet need reads best in the words people used.
Market Mosaic
Which markets gained buyers this month, and where the next ones are forming.
Put one idea to Sena
Name an idea, the category it sits in, and its target markets. Sena asks people there and reports what they said.
What a walkthrough shows
- 01Sena commissions collection in every target market, each response dated
- 02Sena reports the unmet need people state, per market
- 03Rwazi’s consumer network photographs what that market already carries
- 04The response or the capture sitting under any reading Sena returns