Rwazi vs Suzy
Rwazi captures what people actually do across 190+ countries, and Sena turns it into a decision with evidence in days, within the same sprint your testing runs.
Backed by NVIDIA Inception, Techstars, and Plug and Play.
What's the difference between Rwazi and Suzy?
Suzy is an agile consumer testing platform. Marketing and product teams use it to test concepts, messages, and ads quickly by asking people what they think. Rwazi powers the decisions enterprises run on, across 190+ countries. Sena makes each one defensible: real activity from a 5M+ consumer network, verified by computer vision, and goes through a QA flow before it reaches your desk.
Suzy tells you what people say they would do. Sena shows what they actually do, and returns calls on the same agile cadence.
Rwazi vs Suzy, side by side
If you are weighing a Suzy alternative for global decisions, here is where they differ.
Comparison accurate as of July 2026 and framed at a category level. Details vary by plan and use case.
Where Suzy reaches its edges
Suzy is a strong choice for fast concept, message, and ad testing before launch. Teams look for a Suzy alternative when a few specific decisions sit outside a test format.
Global, cross-market decisions
Concept tests can run in many markets; deciding across them still turns on what people in each one actually buy.
A live view between tests
Tests are taken at a point in time, so the shift between two tests appears in the next one.
The decision itself, drawn from the results
The results land; turning them into one recommendation before the launch meeting is still your team's sprint.
What people do, alongside what they say
A test captures stated intent; the purchase is a separate act, made with money.
Bespoke decision questions beyond a test format
Structured testing answers the concept question; your question is about your move.
How Rwazi helps where the gap shows
Why global teams trust Sena by Rwazi?
See Rwazi on your category.
Tell us what you are deciding, and we will show you the answer and the decision on a market like yours.
How Rwazi works, with proof on every answer?
Rwazi gathers consent-based consumer activity from its 5M+ consumer network. Every signal passes through a multi-step QA flow before Sena turns it into a decision, backed by evidence. Open any answer and verify the source. Rwazi runs alongside what you already have, so the decision stands next to your concept tests.
Proof we can stand behind today: backed by NVIDIA Inception, Techstars, and Plug and Play.
See how Rwazi compares to others
Frequently asked questions
What is the difference between Rwazi and Suzy?+
Suzy is an agile consumer testing platform. Marketing and product teams use it to test concepts, messages, and ads quickly by asking people what they think. Rwazi captures consent-based consumer activity across 190+ countries and every category, and Sena turns it into a decision backed by evidence. Suzy tells you what people say they would do; Sena shows what they actually do and returns the call.
Is Rwazi a good Suzy alternative for global teams?+
It depends on the decision. For fast concept, message, and ad testing, Suzy is built for exactly that, and teams keep it. For a decision that spans many countries at once and turns on what people actually do, Sena is the better fit: always-on capture across 190+ countries and every category, and the call returned with the evidence. Many teams run both.
How is Rwazi's Decision AI different from concept test results?+
Test results give your team a score to interpret. Sena does the interpreting: it weighs captured activity and returns the call itself with the evidence attached.
What is zero-party data?+
Zero-party data is information people hand over themselves, with consent. Rwazi gathers consumer activity this way across 190+ countries, so every signal is yours to use and traces back to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
Do Rwazi and Suzy publish pricing?+
Both price by plan and scope rather than a public list. The cheapest way to compare is a scoped pilot: one market or one category, your own question, and the answer in front of you before you commit anything larger. To know more about pricing, click here.
What does Suzy do?+
Suzy runs fast concept, message, and ad testing. Teams use it to ask people what they think about an idea before launch and to get a quick response. For fast concept and message testing it is one of the names agile teams reach for first, which is exactly why teams keep it.
Does Rwazi replace concept testing?+
Most teams keep their concept and message testing and add Sena alongside it. Suzy tells you what people say they would do; Rwazi captures what they actually do across every market, and Sena turns both into the decision. The two sit together well.
How fast is Rwazi?+
A demo takes about twenty minutes, and initial decisions land days after kickoff, so the call falls within the same agile sprint your concept testing already runs in.
How do you know the data is representative?+
Every signal comes from a real person who shares it directly, with consent, carrying a geo-tag and a timestamp. An automated falsification check and a multi-step QA flow verify each one before it reaches Sena, and coverage is weighted by contributor density and geography. Many answers open to the dated photo behind the number. Coverage varies by market, and we are clear about where it is deepest.