Count the lines shoppers bought
Contributors record the lines they bought in the markets a question names. Every count carries its market and its date.
Solutions · Category
Count the category where it sells
Decision AI for category teams. Collection runs on request in the categories and markets a question names.
- 190+ countries
- 5M+ consumer network
- Zero-party data
What Sena does
Count the category as bought
Sena counts what shoppers bought in the categories a question names. It captures what the category carried on the day. Every figure carries the market and the day it came from.
Order the range on purchases already made
Sena counts purchases per line and market and dates each one. Lines rank on the shoppers who paid for them.
See where a line holds its count
Sena counts each line's purchases in every market a question names. A line holding its count in one market can fall away in the next.
The sources
Four sources, one answer
The consumer network records what they bought and what a category carried that day. A range plan joins them in a single answer.
Recorded at the purchase
A contributor records the lines they bought, on the day they bought them.
Counted one by one
Sena counts the purchases themselves, per line and per market.
Dated at the source
Each capture arrives stamped with its market and its day.
Sena for category teams
Decision AI for category teams
Sena brings the counted purchases to the range question. Category, trade, commercial, and partner teams share one picture.
We want to cut four lines in this category. What do the purchases say about each one?
Sena · category
Two of the four hold their purchase count across all five markets named. The other two fall away in three. In those three, their count fell again this period. The delist call stays with the team, made against those counts.
Lines holding across all five
2 of 4
Lines falling away
2 of 4
Markets where they fall away
3 of 5
Count fell again this period
3 of 5
4 sources · purchases counted in the categories namedOpen the signals ↗
→ Which two hold across all five?
→ Show the counts per market.
→ Open the captures behind that read.
＋ Add data source
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4 sources · purchases counted in the categories named · Open the signals ↗ · figures in this exchange are illustrative
01
Count the line before the cut
Sena counts what shoppers bought per line and market. A cut then rests on the purchases behind each line.
02
Rank the range on recorded purchase
Lines order on the shoppers who paid for each one, market by market.
03
Take a dated capture to the partner
Take the plan over with the source and the date under every line.
Category decisions
Every call shapes the range
These calls decide which lines earn a place in the range. Category analytics counts them, and category intelligence says who is buying.
10 category decisions
01
Category management
Review, range, and list, then measure what the change did.
Explore →02
Category analytics
Purchase counts per line, per market, on dates open to check.
Explore →03
Category intelligence
Who buys the category, which lines they bought, and how often.
Explore →04
Category performance analysis
Which lines gained shoppers, and which sat still.
Explore →05
Assortment optimization
The lines to list, judged on the purchases behind each one.
Explore →06
Shelf space optimization
What a category carried on the day, set against the lines shoppers bought.
Explore →07
Product mix optimization
The balance of pack, format, and tier inside a range already set.
Explore →08
Product category analysis
The segments inside a category, and how many lines each one needs.
Explore →09
Retail category management
A category plan a partner can check line by line, on dated captures.
Explore →10
Category growth strategy
Which segment is taking shoppers, and the line already winning them.
Explore →Zero decisions match that search. Clear the box or pick another filter.
Bring one range review and see what shoppers in those markets already bought.
Book a walkthrough →Inside the decisions
From purchase to committed range
Three decisions, traced from a counted purchase to a plan a partner can check. Each one starts from a receipt.
Which lines earn a place
Decide the range on purchase
Sena counts purchases per line in each market and dates every count. A listing rests on purchases open to trace.
What it provides · Purchases per line and market, dated. The count behind each line and the source under it.
- Order the range by purchase count in each market.
- See which lines hold their count and which fall away.
- Commit the lines each market carries, market by market.
What they bought, counted
The category, line by line
Sena reports purchases per line, market, and date. Own sales sit beside the category they came from.
What it provides · Purchase counts per line and market, dated. Own sales beside the category, and the source under each figure.
- Follow a line's purchases across markets.
- Set own sales against the category holding them.
- Commit which lines hold their place on this period's counts.
Where it grows
Where the category grows next
Sena reports which parts of the category took more shoppers this period and which lost them. The purchases behind that movement come with it.
What it provides · The segments gaining and losing shoppers per market, and the purchase record under each move.
- Locate the part of the category taking shoppers.
- Name the line already winning them.
- Commit to the growth line, and the market it lands in first.
How the data gets here
Every line traces to someone
Collection runs in the categories and markets a question names, across a 5M+ consumer network in 190+ countries.
Shoppers reachable in 190+ countries
A contributor recording a line on the day of the purchase
What the category carried on the day
A captured range resolving into a dated line list
The count behind one line, market by market
Contributors in four markets recording the same line
The reach
Where the evidence comes from
190+countries of real-world consumer reach
5M+consumer network, zero-party and consent-based
250+integrations, connecting the commerce, planning, and CRM systems the team already runs
The funnel
Collection runs in the categories a question names, and returns the lines holding their count beside the ones falling away.
Every purchase behind this page came from a person who agreed to record it. Each one carries its date.
How teams use it
What each team takes
Four teams read the same counted purchase, and each one leaves with a different decision.
Category management
Decide the range on the lines shoppers keep buying.
Assortment optimization →Trade and partner teams
Take a category plan a partner can check line by line.
Category plans for partners →Commercial analytics
Count the category per line and market on dated captures.
Category analytics →Category strategy
Find the part of the category taking shoppers next.
Category growth strategy →By industry
What each industry decides
The same counted purchase, read against whatever each industry treats as a line.
01
CPG and consumer goods
Cut the line the fewest shoppers bought, and hold the lines they kept buying.
CPG and consumer goods →02
Consumer tech
Set the model line-up on the units buyers bought, counted per market and dated.
Consumer tech →03
Pharmacy and health
Range the pack sizes shoppers keep reaching for at the counter.
Pharmacy and health →04
Telecom
Build the handset line-up on the devices subscribers bought, counted per market.
Telecom →How it works
From purchase to listed range
A counted purchase goes in, and a range decision comes out. The team lists, then tracks what shoppers buy after the change.
Collect
Contributors record what they bought, line by line, with the date and the market.
Ask Sena
Name the category, the markets, and the lines under review. Sena works from the purchases counted across that range.
List
Commit the range with its sources attached, then run collection again on the lines that changed.
Our architecture
The Sena decision stack
A range question names every line in the category. Sena collects against all of them and returns the observed purchase as one set.
LAYER 01
Intelligence layers. Signals carries the counts collection commissions. Simulations weighs a range change before the team commits to it. Decisions is next, and Orchestration is where Sena is headed. Every layer resolves to a purchase somebody made.
LAYER 02
Consumer signal graph. A range question names the lines under review, and collection follows only those lines and markets. Each capture arrives tied to its line, category, market, and day.
LAYER 03
Data plane. Collection runs in 190+ countries and follows the categories a range sells into. Range plans, planning exports, and performance reports load straight in. Sena reaches commerce, planning, and CRM systems through 250+ integrations, Salesforce and HubSpot included.
Why Sena
Two routes to a range
A range review rests on the shopper evidence under it. Weigh the two on where that evidence comes from and who can check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| Starting a new category | A fixed refresh on the provider's calendar. | Collection is commissioned when the question is asked. |
| Markets covered | The markets a provider already reports on. | The markets a question names, collected against and dated at the source. |
| Adding a market | A request onto the provider's roadmap. | Collection follows the categories a range sells into. |
| What the range rests on | Sales history, which records the lines the range already carried. | Purchases shoppers made, counted per line and market, with the date on each. |
| Own-label lines | Whatever the partner chooses to share. | What a capture found on the day, own-label and national alike. |
| What arrives | A performance report on the range already set. | The purchases behind every line, counted per market, with the source under each figure. |
| Auditing a number | A method appendix and a request to the provider for the source. | Click a figure, and its source opens, dated and placed. |
Resources
Longer reads on range building
Request a walkthrough
Put one range review to Sena
Name a category and the markets it sells in. Sena counts what shoppers bought there, line by line and market by market.
What a walkthrough covers
- Purchases counted per line in the markets a question names, every count dated
- What the category carried on the day
- Which lines a market's shoppers bought most, and which sat at the bottom
- The source sitting under any figure in the answer
FAQ
What category teams ask
01 What is assortment planning?
Assortment planning decides which lines a category carries, in which markets, and how many. Sena supplies the evidence underneath: the purchase count per line and market, dated.
02 How do teams decide which products to list?
Start from what shoppers in that category already bought, market by market. Sena counts those purchases and dates every count. A listing then rests on figures open to trace.
03 What does Sena add to our own sales data?
The category around them. Sena counts what shoppers bought per line and market, so own sales sit beside the category holding them.
04 How many shoppers sit behind a category answer?
Sena sets the base when it commissions collection and shows the exact base per market beside the answer. Read it as observed purchase, sized before it is used.
05 Does Sena report own-label lines as well as national ones?
Yes. A store capture reads every line a category carried that day, own-label and national alike. Both sit on the same footing in the answer.
06 Can Sena count a category before we list in it?
Yes. Name the category and the markets, and Sena commissions collection there. The count comes back with its base and every date.
07 Can Sena tell us which line to delist?
Sena counts what shoppers bought per line and market and dates every count. The delist call stays with the team, made against those figures.
08 Which markets can Sena run a category review in?
Any of the 190+ countries the consumer network reaches. Collection runs against the categories and markets a question names, with consent at the source.
09 Can Sena work with our own sales and planning data?
Yes. Load range plans, planning exports, and performance reports as PDF, Excel, or CSV. Commerce, planning, and CRM systems connect through 250+ integrations, including Salesforce and HubSpot.
10 How long does it take to collect a new category?
Name the category and the markets it sells in. Sena commissions collection against those on request. The window follows the markets and the base, and both are confirmed before collection starts.