Category decisions backed by what shoppers actually want.
Sena turns zero-party consumer data into the next category move, so you build the assortment on real shopper demand instead of last year's planogram. Every answer traces to real people who chose to share what they want on shelf, across 190+ countries.
Sena is your category copilot, trained on real-world consumer data.
Ask Sena a category question and it answers from zero-party data collected by real people, then turns it into the shopper insights and the next move. One Decision AI, one source of truth, the whole category team.
Shoppers here are asking for a smaller pack and a value tier that the category is missing. Two adjacent segments are underserved, so adding those grows the category and your share. The slowest line can make room.
Built for the people who own the category.
Category management.
Build the assortment on real shopper demand and see how each market responds.
Merchandising & assortment.
Choose the mix and formats a market actually wants before the plan is locked.
Shopper insights.
Answer a category question in minutes, from current shopper data.
Brand & CPG.
See where your line grows the category and where it holds it back.
Category decisions across every market.
CPG & retail.
Read shopper demand and assortment gaps market-by-market before the range is set.
Grocery & FMCG.
See which formats and pack sizes a market wants across regions.
Financial services.
Shape product portfolios around what consumers actually choose.
Consumer tech.
Validate the lineup against stated shopper need before launch.
From real-world signal to your next move.
The same loop runs behind every answer: real people share signal, Sena reads it, and you get the shopper insights to act on.
- 01
Collect
Vetted contributors across 190+ countries share zero-party data under explicit consent.
- 02
Ask Sena
Put your category question in plain language. Sena reads the signal and answers with the why.
- 03
Decide
Act on a recommendation backed by what shoppers actually want, then track the shift.
See it on your category.
Tell us which category you are building and we will show how Sena turns shopper insights into your next move.
Put Sena to work on a real decision
Book a walkthrough
See Sena run on your market, from real-world signal to the move.
Questions category management teams ask.
What is a shopper insights platform?+
It is software that turns what shoppers say into category and assortment decisions. Rwazi does this with Sena, a Decision AI that reads zero-party data from real people across 190+ countries and tells you what to stock, drop, and grow.
What is zero-party data?+
It is data people share directly and on purpose, such as which products, formats, and pack sizes they want. Rwazi collects it from a 5M+ consumer network under explicit consent.
How is this different from syndicated sales data?+
Sales data shows what already sold. Sena reads current shopper signal and answers what a market wants stocked next and why.
What countries and consumers do you cover?+
A 5M+ consumer network across 190+ countries, collected by vetted contributors under explicit consent.
How do I get started?+
Book a walkthrough and we will run your category question through Sena on your market.
What is category management?+
It is the practice of managing a product category as a single business, from assortment to mix. Sena grounds it in current shopper signal, so the range reflects what a market actually wants.
Which category decisions can Sena help with?+
Assortment, pack-size and format choices, category growth, range reviews, and where to expand across markets.
How current is the data?+
The consumer network is always collecting, so answers reflect what shoppers are saying today.
Does Sena make the decision for me?+
Sena gives you the recommendation and the reason behind it. The call stays with your team.