Sena records what a supplier's lines did once they reached the outlet, and how fast buyers took them.
A supplier scorecard measures whether a supplier delivered what it promised, when it promised it. Three patterns leave the question of what happened afterward open.
Delivery performance, quality escapes, and price compliance all resolve at the point of receipt. Whether the lines went on to move at the buyer sits in a different function's numbers.
Every metric compares a supplier against its own commitments. The comparison that matters commercially is against how the category moved in the same markets over the same weeks.
The contract review carries delivery history and a price conversation. Evidence about how buyers received the lines usually arrives as an internal opinion.
Sena is the decision AI with access to real-world data. It records what each outlet held on the day and counts what buyers in that market took home, so a supplier's lines are measured where they meet the buyer.
Sena reports how fast recorded purchase moved for the lines a supplier delivers, market by market.
Contributors record which of the lines sat in each outlet and which had gone, dated to the day of capture.
Buyers state what they took, what they moved to, and why, so the commercial verdict comes from the people making it.
Supplier intelligence is the practice of knowing a supplier well enough to decide whether to keep working with it. Most of that knowledge is gathered before the goods move, and one part of it is only observable after.
Supplier intelligence assembles what an organization knows about a supplier into a picture it can act on: capability, reliability, exposure, cost, and outcome.
The downstream half is what Sena observes, because a contributor can stand in an outlet, record what it holds, and report what people took home.
The upstream half covers everything up to and including delivery, and it is where the established practice sits.
Locating suppliers and checking capability, capacity, and certification.
Ownership, stability, sanctions, labor, and environmental standards.
On time, in full, quality escapes, price compliance, and responsiveness.
Single sourcing, geography, and tier-two dependency.
These four are served by sourcing and procurement platforms, and they belong there.
The downstream half covers what happened after the goods arrived.
Which of the lines reached each outlet, and which went absent.
How fast the recorded purchase took them, market by market.
How that compares with the category moving alongside.
What buyers took when a line had gone, and the reason they gave.
Four collected inputs build the downstream picture, applied per market.
Which of the lines sat in each outlet on the day, and which had gone.
What buyers took home, so a line's movement reads against the category.
The outlet as it stood on the capture day, with the market and date attached.
What buyers took when a line had gone, and the reason they gave.
The team’s own numbers form a separate row. Delivery scorecards, contract terms, and purchase records join through 250+ integrations, so the upstream half and the downstream half read together.
Four questions sit outside a delivery scorecard, and each one changes a renewal.
Delivery to a depot and presence in an outlet are separate facts.
A line delivered reliably and moving slowly is a different problem from a line delivered late.
A flat line in a growing category and a flat line in a flat category argue differently.
A stated reason for switching turns a renewal opinion into an observation.
Sena answers the downstream half, and the upstream half sits beyond what it observes.
Sena adds the observation those platforms leave open: what happened to the lines after they reached the outlet. The two sit beside each other in a renewal conversation.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Consented purchase and dated outlet captures supply the downstream half, and every capture carries the market and the day.
Movement at the buyer sits beside delivery performance, so a renewal weighs both.
A line's movement reads against how the category moved in the same market and weeks.
What buyers took and why arrives from those buyers, so a renewal opinion becomes an observation.
One figure, set from four inputs, showing how many supplier questions Sena carries across a sourcing footprint.
| SKUs | 600 |
|---|---|
| Suppliers | 60 |
| Markets | 18 |
| Categories | 8 |
A supplier verdict carries weight only as far as the evidence behind it. Sena builds every figure from real-world signals captured when the question needs it, from a contributor standing in the outlet through to the recorded purchase a contract review opens.
Counts what buyers took home across the category, so a supplier's lines read against the market they sell into.
Reads which lines sat in each outlet off images captured in real outlets, dating presence and absence to the day.
Signal arrives from the consumer network under explicit consent. What buyers took when a line had gone comes from those buyers.
Delivery scorecards, contract terms, and purchase records join over 250+ integrations, so both halves of the picture read together.
Every figure holds its outlet, its market, and its capture date, so a renewal claim reopens on the evidence underneath it.
Historic scorecards, contract reviews, and movement exports load in, so every period a supplier has served sits together.
Four teams read the same supplier, and each one needs a different cut of the downstream half.
The listing. Needs movement per line, set against the category alongside.
The renewal. Needs evidence about the buyer beside the delivery record.
The supplier picture. Needs the downstream half joined to the upstream one.
The period. Needs the weeks a supplier's line ran absent, dated.
The same downstream read, applied to whatever each industry treats as a line.
Movement per line and format at the outlet, against the category alongside.
Which specification reached the market, and how fast buyers took it.
Which pack sizes reached the counter, and how long each was missing.
Handset lines present across the outlets selling the plan and their movement.
One mechanism, applied per market and per line. Each step is documented, which is what carries a renewal claim through a review.
Real contributors stand in outlets across the markets named, record which lines each holds, and share what they took home under explicit consent.
Sena reports presence and movement per line, market, and outlet type, with the category moving alongside.
Two suppliers, or two periods, read against each other on what the buyer did.
Most supplier evaluation resolves at the point of receipt, where delivery is measurable and the outcome is an opinion. Sena observes the outcome.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where measurement ends | The point of receipt. | The outlet and what the buyer took home. |
| What performance means | Delivery against commitment. | Delivery, plus movement at the buyer. |
| The comparison | A supplier against its own commitments. | A supplier's lines against the category alongside. |
| Presence in the market | Inferred from shipments. | Recorded per outlet, with photographs and dates. |
| Why a line moved slowly | An opinion in the renewal meeting. | The reason buyers gave, per market. |
| Coverage | The accounts already served. | Every outlet the category reaches, own lines and rival lines. |
| Evidence at renewal | Delivery history and a price conversation. | Open any figure onto the purchases underneath. |
Three situations where the half after delivery changes a supplier decision.
Compare movement at the buyer for two suppliers scoring the same on delivery across the same markets and weeks.
Take movement, presence, and stated buyer reasons into the contract review, alongside the delivery record.
Confirm that a newly listed line from a supplier reached the outlets it was sent to and how fast buyers took it.
A supplier verdict sits inside a wider picture. The four decisions below are what a supply chain team runs around it.
Every supply chain decision Sena answers, in one place
Whether the lines arrived
Records what each outlet held, which supplies the presence half of this check.
Explore supply chain visibility 02The answer behind a figure
Says what an operational number leaves out once the outlet is visible.
Explore supply chain intelligence 03Movement against the category
Reads own movement against what the market took in.
Explore supply chain analytics 04Exposure across the register
Reads a demand shift early and carries the supply-side categories beside it.
Explore supply chain risk managementThe walkthrough takes the lines from one supplier in one market, records which outlets held them across a period, and opens how fast buyers took them while the team watches.
Name the supplier's lines and the markets they sell into, and we will read the downstream half.