Decide with four intelligence layers
Sena runs decision intelligence on real-world data, so every call rests on evidence.
- 190+ countries
- 5M+ consumer network
- 250+ integrations
Figures in this exchange are illustrative.
Each answer costs hours
Many decisions wait on an analyst and a finished report.
Hours cap the questions
An analyst's week is full, so many questions wait for next quarter.
Small calls cost the same
Sizing one new city takes the same hands as entering a new country.
Evidence trails the question
Last quarter's report answers last quarter's question. Today's market has moved since.
Decision intelligence backs each call
Decision intelligence turns a business question into a decision backed by evidence. The questions are concrete: which market to enter, which version to launch, or where to spend.
It starts with a question
A team asks in plain words, such as which of two markets to enter first.
It reasons over the evidence
Sena reasons over the team's files and systems plus real-world evidence captured on request. CRM sales sit beside what people in each market choose today, so the stronger market stands out.
It ends with a decision
The team enters the stronger market first.
Market B · 14 Oct
One decision, four layers
Sena is a Decision AI with access to real-world data. A team can use the decision intelligence layers marked live today.
What changed.
Sena shows on request what changed in a team's market since the last report.
The move, tested first.
Sena tests a move before the team makes it. It shows the likely outcome with a confidence range.
What to do next.
The strongest option will come back with its reasoning and the evidence behind it.
Where Sena is headed.
Sena will act on a real-world signal and show what it did and why. People will review each step.
Each label is the commitment, and it changes here the day a layer ships.
One question becomes a move
A question that once waited on a report now takes one conversation. The tested move comes back with its confidence range. Each figure opens onto the sources behind it.
New store · 12 Oct
Figures in this exchange are illustrative.
Decisions a quarter turns on
Each card is a decision intelligence example from a different team.
Entering a new market
Sena collects what people in the new market choose now and what they say is missing. Sena sets that against the team's costs and margin targets before the budget commits.
Choosing the launch variant
Sena tests each launch variant with people in the target market. It returns a willingness-to-pay range for each variant. The team sees where volume and margin both hold.
Measuring a campaign's lift
Sena compares campaign markets with similar markets the campaign left out. It reports how much of the lift each step carries, from spend to sales. The team then moves budget to the steps that earn it.
Checks behind every answer
Four checks stand between the evidence and the team's call. Three run inside Sena and the team runs the fourth.
- 01
Same evidence, same answer.
Sena scores signals by a repeatable method. All four layers build on that method.
- 02
Sources sit under every answer.
Each answer shows a confidence level, which data sources were used, and how many shaped it. Sena names the assumptions behind each tested move and says when the signal runs thin.
- 03
Captures pass QA first.
Sena checks every capture at several levels before it enters an answer. Sena verifies the date and place of each capture.
- 04
The team owns the call.
The team weighs the trade-offs and decides what is worth the risk.
What feeds the layers
Consumer Activity
Choices people make in the real world, captured on request for the decision at hand.
Open Consumer Activity Sena moduleComputer Vision
Geo-verified photos turned into fields a team can decide on.
Open Computer Vision Sena moduleConnect
A team's files brought into one place Sena works across.
Open ConnectBring a skipped decision
A decision came off the list last quarter because the effort outweighed the return. Sena runs the demo on a scenario that matches the team's industry and department.
Questions about the four layers
01What does decision intelligence mean?
Decision intelligence uses data and AI to help teams make decisions and track how they turn out. It covers the evidence and the result.
02What are Sena's intelligence layers?
Sena's intelligence layers are Signals, Simulations, Decisions, and Orchestration. Signals and Simulations are live today, Decisions is next up, and Orchestration is in Early Access.
03What does decision intelligence look like in practice?
A common decision intelligence example is a launch decision. The team compares the evidence on each option and launches the one that holds up.
04What is AI decision intelligence?
AI decision intelligence has models weigh the evidence and estimate each option's likely outcome. Sena adds evidence captured on request from a 5M+ consumer network in 190+ countries.
05Does Sena decide for the team?
The team decides. Sena brings the evidence and a tested move with its sources. Orchestration will act on a signal and is in Early Access only.
06What is a confidence range?
A confidence range is the band an outcome is likely to land in. Sena's Simulations layer shows that band beside each move it tests.
07Where does Sena's evidence come from?
Sena works across a team's uploaded files and connects to 250+ integrations, including Salesforce and HubSpot. Sena captures fresh evidence on request for the team's question.
08Does Sena give the same answer twice?
Sena gives the same answer twice when the evidence is the same. A team that asks again on another day gets that answer back.
09Does a team need AI skills to use Sena?
A business user sets the context in everyday language. That context steers Sena toward the right answer.