Sena records what each outlet held on the day a contributor stood in it, and what buyers in that market took home.
Visibility is the ability to answer where a product is and whether a buyer can get it. Three patterns leave the second half of that question open.
The availability figure arrives from the party whose availability is under review, on a template that party controls, at a cadence that party sets.
Systems report on the outlets a company already sells into. The outlets a competing line reaches, and the ones a listing has yet to open, sit outside the frame entirely.
An absence recorded in a monthly compilation reaches the team once the weeks it covers have closed. The correction lands against a period already spent.
Sena is the decision AI with access to real-world data. Contributors stand in real outlets and record what each one holds, so the availability picture comes from the outlet itself, where a report describes it second hand.
Contributors record the lines present and the lines gone, in outlets across the markets named, dated to the day of capture.
A line missing across repeated captures marks a gap, and the photograph of the slot travels with the figure.
Capture runs follow where the category sells, so competing lines and unlisted outlets sit inside the same picture.
Visibility holds up on two things: how far down the chain the view reaches, and whether the party reporting a figure is the party the figure describes.
Supply chain visibility is the ability to answer, for a named product and market, where the goods are and whether a buyer can obtain them. Most implementations answer the first half well and the second half by inference.
A shipment record proves the product left. What the outlet held on Thursday is a different claim, and it needs a different kind of evidence.
Four tiers describe how far a view reaches, and each is a step further from the company's own systems.
Orders, shipments and warehouse movements. Complete, owned, and it ends at dispatch.
The immediate customer or partner, reporting on itself.
Movement through wholesale and retail, assembled from partner feeds where those feeds exist.
What sat in the outlet on a given day, and what the buyer took home. This is the tier where availability becomes a measurement, where every tier above it infers.
The term carries two readings, and a page answering one leaves the other open.
| Direction | The question | The evidence |
|---|---|---|
| Upstream | Where the goods came from, and under what conditions. | Supplier declarations, certifications, audit records. |
| Downstream | Where the goods reached, and whether a buyer got them. | Outlet captures, dated photographs, recorded purchase. |
Sena answers the downstream half. Sourcing transparency, supplier declarations and origin audits belong to the upstream systems, and Sena sets its answer beside them.
The availability picture comes from four collected inputs, applied per market.
| Input | What it answers |
|---|---|
| Store captures | What each outlet held on the day, line by line, in the markets named. |
| Geo-verified photos | The outlet as the capture found it, carrying the place and the time. |
| Receipts | What buyers took home from that market, so presence reads against movement. |
| Stated preference | Where buyers went once a line had gone, which prices the loss. |
The team's own numbers form a separate row. Service level exports, shipment records and partner feeds join through 250+ integrations, so an internal figure sits beside the outlet capture that tests it.
Four conditions decide whether an availability figure survives a review.
Sena reports the downstream half: what the outlet held, and what the buyer took home. Freight movements, lead times, supplier operations and warehouse stock stay with the team's own systems. The line is drawn where a contributor can stand, which is the outlet.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Every capture carries the outlet, the market and the day, so an availability answer arrives with the photograph that produced it.
The capture comes from a contributor standing in the outlet, so the figure and the party it describes have separate authors.
A line recorded missing arrives with the image of the slot, dated and placed, which settles the argument in the room.
Capture runs go where the product sells, so an outlet outside every existing feed still enters the picture.
One figure, set from four inputs, counting the nodes Sena keeps in view across a chain.
| SKUs | 600 |
|---|---|
| Outlets | 3,000 |
| Distributors | 25 |
| Geographies | 18 |
Most figures are compiled by the party being measured. Sena builds every figure on this page from real-world signal captured when the question needs it, from a contributor standing in the outlet through to the dated photograph a service level review opens.
Records what buyers in each market took home, so presence in an outlet reads against movement out of it.
Reads the lines present and the slots empty off images captured in real outlets, counting an absence as an absence.
Signal arrives from the consumer network under explicit consent. The line a buyer switched to comes from that buyer.
Service level exports, shipment records and partner feeds join through 250+ integrations, so an internal figure reads against the capture that tests it.
Every capture holds its outlet, its market and its date, so an availability figure reopens on the photograph underneath it.
Sena draws historic service level reports and partner compilations into one place, so each period the team has measured sits together.
Four teams read the same capture, and each one needs a different cut of it before they can act.
The delivery. Needs proof each outlet received what was sent to it.
The partner conversation. Needs a dated capture, where a compiled report carries one author.
The period. Needs an availability gap separable from a fall in wanting.
The listing. Needs presence per outlet type, own lines and competing lines together.
The same dated capture, read in whatever each category puts in front of a buyer.
Presence per line and outlet type, with the photograph of any empty slot attached.
Which models landed in the market, and what a buyer found in stock.
Which pack sizes made it to the counter, and which went missing.
Handset and SIM availability across the outlets selling the plan.
One mechanism, applied per market and per outlet type. Each step is documented, which is what makes an availability figure defensible.
Real contributors stand in outlets across the markets named and record what each one holds, with a geo-verified photograph.
Sena builds a dated presence record per line, outlet and market, with recorded purchase alongside it.
Any availability figure opens to the capture, the market and the day behind it.
Most availability figures are compiled by the party whose availability is under review. Sena records the outlet directly.
| Capability area | Typical setup | Sena |
|---|---|---|
| Who observes | The partner being measured. | A contributor standing in the outlet. |
| How far it reaches | The order and the shipment. | The outlet, and what the buyer took home. |
| Evidence behind a figure | A compiled report on a fixed template. | A geo-verified photograph, dated and placed. |
| When a gap surfaces | After the period closes. | On the day of capture. |
| Outlets covered | The accounts already held. | Wherever the category sells, own lines and competing lines. |
| How absence is logged | Recorded by omission. | Recorded as an absence, with the image of the slot. |
| Auditing a claim | A method appendix. | Click the figure and the outlet photograph opens under it. |
Three situations where a dated outlet capture settles a question a report leaves open.
Set a reported availability figure against captures from the same market and weeks, with the photographs attached.
Check that a newly listed line reached the outlets it was sent to, market by market and week by week.
Read the weeks a line was absent against what buyers moved to during them.
A dated capture settles what the outlet held. The four decisions below are what a supply chain team asks next.
Every supply chain decision Sena answers, in one place
What the network should carry
Sets route, cover and service level against demand counted at the buyer.
Explore supply chain optimization 02Reading the captures together
Turns dated presence records into own movement against what the market absorbed.
Explore supply chain analytics 03The picture behind a figure
Reads a service level number against what the outlet held.
Explore supply chain intelligence 04Catching a turn early
Reads demand shocks in recorded purchase before the order book registers them.
Explore supply chain risk managementThe walkthrough runs capture across outlets in one market, records what each held on the day, and opens the photograph behind any availability figure while the team watches.
Tell us the market and the lines under review, and we will capture the outlets.