Sena Trace checks the count
Sena Trace counts the outlets in one market and sets that count beside the company's record. The gap comes back with verified and named outlets before the budget moves.
- 190+ countries
- 5M+ consumer network
- 250+ integrations
Kiosk 14 · 12 Oct
Figures in this exchange are illustrative.
Spend commits before the check
A company knows how many outlets carry its product as per the company systems.
The count dates from entry
The outlet count goes in once, at entry, and stays as entered.
- The count and the target sit in the same report
- Every plan downstream inherits the whole figure
Spend commits against it
Budgets, targets, and territory plans sit on the reported count. The money moves before anybody checks the figure against the market.
- A campaign sizes its reach from the count
- Headcount and routes follow the same figure
- The gap surfaces after the quarter closes
A second count settles it
Sena sets an outside count beside the reported one.
- The second count comes from outside the reporting line
- Each outlet found carries its date and location
- The difference is a number, with a list behind it
Two counts in one market
Sena takes the reported figure for one market and sets a fresh capture beside it. The reported figure sits beside the counted one with every outlet behind it.
Figures in this exchange are illustrative.
Plans run on checked counts
A figure stays a claim until it is counted outside the company. Sena brings that count, or the gap where the claim fails.
A system stores a figure with the same confidence whether it was checked or typed
A claim confirmed from outside becomes a fact worth planning on
Sena checks the record
The check needs two numbers, and the company has one. A Sena team counts the other, and Sena states the difference.
The record goes in
Sena takes in the company's coverage record through 250+ integrations or a direct upload. The figures stay as the company keeps them.
The network counts again
Sena brings the answer from a 5M+ consumer network spanning 190+ countries. Each outlet in the market comes back as a capture.
The gap gets a number
Sena places the reported figure against the counted one. It states the difference and lists the outlets behind each side.
Every capture is verified
Each outlet in the count arrives dated and geo-verified after multi-level QA.
What a second count settles
These decisions rest on a coverage figure only the company has counted.
Coverage is on paper
- Problem. The system reports a thousand outlets. The plan and the budget size are based on that figure.
- Solution. A Sena team runs a fresh count of the same market. Sena reports which outlets carry the product today.
- Impact. The plan sizes itself on a figure checked from outside.
A new market gets scoped
- Problem. The case for entering a market rests on an estimate from the team.
- Solution. Sena reads the stores in the market before the commitment, and names the store behind each reading.
- Impact. The entry case rests on what the stores show today.
Two systems disagree
- Problem. The internal record disagrees with the market, and the louder advocate wins.
- Solution. Sena counts the same stores independently and shows the outlets behind its own figure.
- Impact. The disagreement settles on a count somebody can open.
Sena team runs each count
Sena Trace runs each count today with a person scoping it. Teams will run their own counts straight from the app next.
- Live today
The second count.
A Sena team scopes the market, runs the count through the consumer network, and returns the gap.
- Live today
QA on every capture.
Each outlet clears a multi-level QA flow.
- Planned
Self-operated Trace.
Running a count straight from the app sits on the roadmap.
The team owns the call.
Sena reports the gap, and the company decides what to do about it.
Why the second count holds
A company that doubts its own figure will doubt the one sitting next to it. Sena answers the doubt by naming the outlets behind its count.
- 01
Every outlet is named.
The count resolves to a list of outlets.
- 02
The count is independent.
It comes from outside the reporting line, so it answers to the market alone.
- 03
Every capture clears QA.
Only captures that pass enter the count.
- 04
The method is stated.
How Sena reached the count travels with the count, so the same question can be put again.
Where the count comes from
Consumer Activity
The 5M+ consumer network behind the second count, across 190+ countries.
Open Consumer Activity Sena moduleComputer Vision
How a photograph becomes an outlet a count can name.
Open Computer Vision Sena moduleSena Connect
How the company's own record reaches Sena in the first place.
Open Sena ConnectStart with one market
Sena's demo walks through one general example. Sena scopes a count for one market.
Questions asked before demos
01What is Sena Trace?
Sena Trace checks a company's own record against a fresh count of the same market. Sena decision AI returns the gap as a number in each outlet.
02How does a company verify its coverage figure?
A company verifies its coverage figure with a second count from outside the reporting line. A Sena team sets a fresh capture of that market, outlet by outlet, beside the reported figure.
03Can AI outputs be audited?
AI outputs can be audited when each figure resolves to the capture behind it. Each outlet in Sena opens to its capture, with a date and a geo-verified location.
04Does AI show its sources?
Sena shows its sources on every count. Each outlet links to its own capture, with a date and location. A figure opens outlet by outlet.
05How does a team check whether AI data is accurate?
A team checks accuracy by opening the count. Sena shows each outlet and when its capture arrived. Accuracy becomes a list to inspect.
06What does Sena compare the record against?
Sena compares the record against a second count from outside the company. The capture comes back outlet by outlet, each one dated and located. Every capture clears multi-level QA before it counts.
07How big is the gap usually?
The gap varies by market and by how the company built the original figure. Sena reports the difference for the market it counted and names the outlets on both sides.
08What happens when a capture fails QA?
Sena rejects outdated or substandard captures. A rejected capture stays out of the count.