Innovate with Certainty: Build Market-Leading Products with Rwazi's Intelligence
Create blockbuster products that global consumers demand. Rwazi provides real-time access to hyper-local insights on consumer needs and pain points, collected directly by our global network of consumers in the world's most dynamic markets.
AI-Driven Product Innovation: From Concept to Market Leader, Powered by Verifiable Consumer Demand
Launching products without validated understanding of genuine market needs is a high-risk gamble. Rwazi's intelligent platform, built on continuous direct consumer feedback, transforms the innovation process.
Uncover Latent Needs & Identify White Space Opportunities
Stop developing in a vacuum; start co-creating with future customers using Rwazi's direct consumer insights. This isn't just market research; it's market creation through deep consumer understanding, fueled by Rwazi's differentiated approach.
Validate Concepts & Prioritize Features
Are your roadmaps driven by internal assumptions or by market demand validated by consumers? With Rwazi, product executives de-risk innovation by testing concepts based on direct consumer feedback and predictive analytics from our AI.
Accelerate Time-to-Market
Rwazi accelerates your product development lifecycle with rapid insights derived from real-time consumer feedback, ensuring optimal product-market fit from day one.
Which streaming service do you prefer?
11,950 consumers
Partner with Rwazi: Engineer Your Next Product Success with Actionable Intelligence
The Rwazi Differentiator
Rwazi's platform integrates our core products—Insights, Sena, and Lumora—leveraging our global network of mappers collecting zero-party consumer data.This synergy transforms direct-from-consumer data into precise, actionable product strategies and automated decisions.
Which type of insurance do you spend the most on?
10,000 consumers
Insights – Strategic Blueprint Fueled by Direct Consumer Data
Simulate Market Reception with Confidence: Model adoption curves using scenarios built on stated consumer preferences from our mapper network. Ensure R&D investments target innovations with highest success probability, validated by real consumers.
Get Actionable Recommendations from AI: Gain competitive edge with insights that highlight unmet needs and desired attributes, based on fresh consumer feedback. Prioritize development on what truly matters to your audience.
Continuously Refine Roadmaps with Live Feedback: Adapt as new data flows from our mappers, optimizing your portfolio based on direct consumer input.
You
What are consumers looking for that we should keep in mind for our next product?
Sena
insights show that younger, urban consumers prefer smaller, portable formats with sustainable packaging. Additionally, flavor innovation and low-sugar options drive trial and repeat purchases. Would you like to see which flavors are trending by region?
Ask Sena about your data
Sena – AI Product Development Copilot for Instant Access to Consumer Empathy
Deep Dive into User Needs: Ask about frustrations with specific products or services and get immediate answers to build true empathy and inform design.
Gain Contextual Understanding: Sena's AI reveals motivations behind consumer statements for more intuitive product design, based on their own words.
Accelerate Validation Cycles: Remove research bottlenecks. Validate hypotheses and iterate on designs with speed and confidence, using intelligence competitors cannot replicate.
Highlights
Health Insurance Dominates Coverage
70% of respondents have health insurance
Health insurance is the most common type of coverage among respondents, indicating a strong consumer focus on health-related financial protection.
Majority Purchase Through Agents, but Digital Interest is Rising
52% purchased through an agent, but 18% bought online
Traditional agent channels remain dominant, but a notable portion of consumers are using digital channels.
Opportunities
Enhance Claims Processing and Customer Service
Next steps
Invest in process automation, digital claims tracking, and customer service training to address the top improvement requests.
Expected results
Improved customer satisfaction, reduced churn, and positive word-of-mouth, leading to increased referrals and renewals.
Accelerate Digital Transformation and Self-Service Options
Next steps
Expand online and mobile self-service capabilities, including policy management, claims filing, and customer support, to meet rising digital expectations.
Expected results
Broader appeal to digitally savvy consumers, operational efficiencies, and a competitive edge in customer experience.
Lumora – Automated Engine for Identifying and Validating Product Opportunities
AI-Powered Identification of Unmet Needs: Lumora's AI continuously analyzes consumer feedback to identify needs and trends as stated by consumers. Get a constant stream of data-backed inspiration directly from the source.
Ensure Data Integrity: Every insight is rigorously validated, giving leadership confidence to back bold innovations based on real consumer voices.
Access Strategic Recommendations: Receive dynamic dashboards and actionable insights tailored to your function. Understand which concepts have highest market potential based on direct consumer feedback.
