Sena reads channel reach from where buyers in each market bought the category and what they paid there.
An account list and a sell-in figure describe intent to be present. Presence is a separate measurement, and three things decide whether it holds.
An account appears on the list, so the market reads as covered. Whether the line was on the floor that week is a separate question, answered by a separate measurement.
Own accounts are known. Where a competitor is carried in the same market is inferred, so the overlap and the gap both stay approximate.
Volume shipped into an account records what was left in the warehouse. What buyers took off the floor is a different number, and the gap between them is where the read gets lost.
Sena is the decision AI with access to real-world data. It records where buyers in each market bought the category and what they paid there, then reads coverage from those locations.
Sena reports the outlets buyers in that market used, one market at a time, from recorded purchase.
Sena reads what each outlet stocks and prices, so own coverage and a competitor's arrive on one map.
Sena sets own shipped volume beside what buyers in that market took, for the same window.
Coverage is only as accurate as the place it was measured. A list records intent to be present. A capture records presence.
Where buyers in that market bought the category, and what they paid there.
What each outlet stocks and prices, with the market and date attached.
Presence and facing read off the image, so the figure and its evidence arrive together.
Where buyers in that market say they look for the category first.
Listed accounts, sell-in volume, and terms, set beside the four sources above.
Sena reads each market on its own, since a regional coverage figure averages the country with the gap into the ones that hold.
Sena counts where buyers in that market bought, so coverage starts from where the category moved.
Sena captures what is stocked and priced there, on own line and every rival's, dated to the capture.
Own shipped volume reports beside what buyers took, for the same window and market.
The outlets carrying category volume in each market, named. Own presence and each rival's, with the overlap and the gap located. The gap between shipped volume and consumer purchase, per market.
Any figure open to the outlet, the market, and the date behind it.
A market where a rival holds outlets the line is absent from names the priority. An account listed but empty on the floor names a service problem where coverage already holds.
Sell-in ahead of purchase names a market where the reorder is at risk.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers coverage questions from consumer data collected under explicit consent, then names the market and the outlet.
Sena answers a coverage question across the markets a team names, and reconciles each market line before reporting it.
Sena places outlet presence beside recorded purchase for the same window, so coverage reads against where the category moved.
Every coverage figure opens to the outlet, the market, and the date. A disputed gap resolves to the outlets that were captured.
One figure, set from four inputs, counting the outlet and SKU pairs Sena reads across a footprint.
| Outlets | 3,000 |
|---|---|
| SKUs | 600 |
| Markets reported | 18 |
A coverage picture rests on the capture behind it. Sena builds every figure here from real-world signals, captured when the question needs it. It runs from the outlet a buyer walked into through to the dated capture a team opens when a coverage claim gets challenged.
Records where buyers in each market bought the category and what they paid there, so coverage rests on real purchase locations.
Reads what each outlet stocks and prices off images captured inside it, counting own presence and every rival's beside it.
Signal arrives from the consumer network under explicit consent. The coverage read rests on people who agreed to share where they buy.
Brings own account, sell-in, and revenue data in through 250+ integrations, so listed accounts read against outlets buyers use.
Each coverage figure carries the market, the outlet, and the date forward, so a gap opens to the capture that found it.
Turns scattered account files, exports, and spreadsheets so a coverage answer draws on every record the team holds.
Four teams read the same map, and each one needs a different cut of it before they can act.
The account plan. Needs the outlets carrying category volume in each market.
The priority. Needs the gap located by market before the effort commits.
The terms. Needs sell-in read against what buyers took.
The return. Needs coverage spend set against recorded purchase per market.
The same map, read against the decision each category actually makes.
Which outlets carry the line and which carry a rival's, market by market.
Which channels consumers in that region used to take up the product.
Where subscribers activated, and which points of sale carried the volume.
Which outlets buyers in that market bought from, and at what price.
One mechanism covers every market and every outlet type. Each step is documented, which is what keeps the coverage figure defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena counts the purchase locations in each market and reads what each outlet stocks and prices.
Own presence reports against each rival and against own sell-in, per market, with the capture behind every figure.
Most coverage reporting reads the account list. Sena reads where buyers in that market bought.
| Capability area | Typical setup | Sena |
|---|---|---|
| What counts as coverage | An account on the list, with terms agreed. | An outlet where buyers in that market bought the category. |
| The rival's position | Inferred from sell-in patterns and account knowledge. | Captured in the same outlet, priced and dated. |
| Sell-in against sell-out | Shipped volume was reported on its own. | Shipped volume set beside what buyers took, same window and market. |
| Market granularity | A regional coverage percentage. | Each market answered on its own, with the outlet type named. |
| Cadence | Refreshed on a reporting cycle. | Collection runs against the outlets buyers in that market use. |
| Auditing a figure | An account report, with the records held internally. | Any coverage figure opens to the outlet and the day it was captured. |
Three situations where reading coverage from purchase changes the account plan.
Name the market and the outlet type where a rival is carried and the line is absent.
Read what the outlet stocks and prices, so a listing gets verified against a capture.
Set shipped volume against consumer purchase for the same window, so a building gap surfaces early.
Channel reach reads where the line is carried. The four decisions below are what a sales team asks around it.
Every sales decision Sena answers, in one place
The opening, counted
Sizes the category the coverage read is measured against.
Explore market sizing 02The market that is ready first
Ranks the markets a launch should open, and the outlets each one needs.
Explore gtm strategy 03The price a rival holds today
Sets the shelf price in each outlet beside the price in the system.
Explore pricing intelligence 04Every rival, priced and dated
Names the rival that holds the outlets the line has yet to reach.
Explore competitive intelligenceThe walkthrough reads coverage in the markets named from where buyers bought and opens the capture behind every figure while the team watches.
Tell us the category and the markets, and we will bring the map.