Forecasts backed by real consumer demand
Sena turns zero-party consumer data into the demand behind your numbers, so plans start from real appetite instead of a spreadsheet assumption. Every answer traces to real people who chose to share what they want across 190+ countries.
Sena is your planning copilot, trained on real-world consumer data
Ask Sena a planning question, and it answers from zero-party data collected by real people, then turns it into the demand read behind your numbers. One Decision AI, one source of truth, the whole finance team.
Demand is building in two segments and easing in one your plan leans on, so the risk sits in the mix. Weighting the plan toward the two growing segments holds the number.
Built for the people who own the plan
FP&A
Ground plan assumptions in current consumer demand across 190+ countries.
Finance leadership
Start the outlook from real market appetite, market by market.
Commercial finance
See which segments carry the top line and where demand is building.
Corporate strategy
Bring outside-in consumer signal to the numbers behind the plan.
Planning decisions across every market
CPG & retail
Read demand market-by-market behind the revenue plan.
Financial services
Base product-line plans on real consumer appetite across regions.
Telecom
See where demand supports the forecast before you commit.
Consumer tech
Ground launch and revenue assumptions in stated consumer demand.
From real-world signal to your next move
The same loop runs behind every answer: Real people share signals. Sena reads them, and you get the demand read behind your numbers.
- 01
Collect
Real contributors across 190+ countries share zero-party data under explicit consent.
- 02
Ask Sena
Test your planning questions. Sena reads the signal and answers with a "why."
- 03
Decide
Act on a forecast grounded in what consumers actually want, then track the shift.
See it on your market
Tell us what you are planning and we will show how Sena turns real demand into the number behind your next move.
Put Sena to work on a real decision
Book a walkthrough
See Sena run on your market, from real-world signal to the move.
Questions finance & fp&a teams ask.
What is financial intelligence?+
It is the read behind the numbers finance teams plan on. Rwazi adds the demand side with Sena, a decision AI that reads zero-party data from real people across 190+ countries and shows you the consumer appetite behind the top line.
Does Sena replace our FP&A software?+
Sena works alongside your planning tools. They model the numbers; Sena grounds the demand assumptions behind them with real consumer signals.
What is zero-party data?+
It is data people share directly and on purpose, such as what they want and where they want to buy it. Rwazi collects it from a 5M+ consumer network under explicit consent.
Which planning decisions can Sena help with?+
Revenue and demand assumptions, forecast pressure-testing, segment mix, and where appetite is shifting across markets.
How is this different from a forecasting tool?+
Forecasting tools project from past numbers. Sena reads current consumer demand and shows the appetite behind the plan and why it is moving.
How current is the data?+
The consumer network is always collecting, so answers reflect what people are saying today.
What countries and consumers do you cover?+
A 5M+ consumer network across 190+ countries, collected by vetted contributors under explicit consent.
Does Sena make the decision for me?+
Sena gives you the recommendation and the reason behind it. The call stays with your team.
How do I get started?+
Book a walkthrough and we will run your planning question through Sena on your market.