Count the purchases under the forecast
Sena counts what people bought per market, and dates every count. A forecast then rests on purchases somebody made.
SOLUTIONS · FINANCE & FP&A
Ground the Plan in Real Demand
Rwazi is the decision AI for finance teams. Sena shows you the demand behind the top line, so every plan and forecast starts from what consumers actually want.
- 190+ countries
- 5M+ consumer network
- zero-party data
Powering decisions that win
The teams are building a forecast that traces to the store
What Sena does
Evidence under every signed figure
Sena counts what people bought in the markets a budget pays for. A store capture records what is standing in the stores it funded. Every figure arrives with the day it was collected.
Check the spend reached the store
Sena commissions a store capture and records what stands there. The display and where it sits in the store both arrive photographed and dated.
Watch a figure move between periods
Sena runs collection again in the same markets and reports what changed. Each period carries its own base and its own dates.
The sources
Four sources, one answer
Contributors record what they bought and go to the store to record what is standing there. Sena joins both records into one answer to a budget question.
Consumer activityComputer vision
ReceiptsWhat a person bought, recorded on the day of the purchase.
Purchase countsHow many recorded purchases of each item were drawn, per market and per date.
Store capturesWhat stands in the store that day, photographed and read off the image.
Geo-verified photosProof the capture happened where and when it says, coordinates attached.
One answer
Contributors reached the stores a budget funded. Every capture arrives with its store, its coordinates, and its day, set beside what people in that market bought.
Your systemsYour files
CRMSalesforce, HubSpot, and the agreements are already on file.
Point of saleOwn sales per market, set beside what people bought around them.
Files and exportsBudgets, forecasts, and management reports in PDF, Excel, or CSV.
Recorded at the purchaseA contributor records what they bought on the day they bought it.
Counted one by oneSena counts the purchases themselves, per market and per period.
Dated at the sourceEvery receipt and every photograph arrives stamped with its day.
Sena for finance teams
Decision AI for finance teams
Sena brings the real-world evidence to the budget question. Finance, commercial, and trade teams work from one record.
01
Build the forecast on counted purchase
Sena counts what people bought in each market a budget pays for. The figure then rests on purchases somebody made.
02
Check the spend before the next release
A contributor goes to the store and photographs what stands there. The next release rests on what the capture found.
03
Take a dated record into the review
Every figure opens onto the capture underneath it, with the market and the day attached.
Finance decisions
Every call shaping the number
Decide what finance funds and what it defends. Financial analytics counts the evidence, and financial forecasting carries it into the period ahead.
9 finance decisions
01
Financial planning and analysis
The evidence is under the next period's figures, market by market.
Explore →02
Financial forecasting
What people bought last period carried into the one ahead.
Explore →03
Revenue predictive analytics
Where the purchases are building, and where they are thinning out.
Explore →04
Financial analytics
Purchase counts per market, each with the date Sena collected it.
Explore →05
Financial intelligence
Who is buying, in which markets, and how often.
Explore →06
Financial performance management
Own results per market, set beside what that market bought.
Explore →07
Marketing ROI analysis
What is standing in the stores is budget-funded, photographed, and dated.
Explore →08
Financial benchmarking
Own share of a market, measured against everything that market bought.
Explore →09
Cost intelligence
What the capture found in each funded store, market by market.
Explore →Bring one budget line and see what is standing in the stores the budget funded.
Book a walkthrough →Inside the decisions
From purchase to funded figure
Three decisions, traced from a purchase to a figure a review can check. Each one starts from a receipt or a photograph.
What they bought
Build the period on purchase
Sena counts what people bought in each market a budget pays for and dates every count. A forecast rests on purchases a review can trace.
What it provides · Purchase counts per market, dated. The base behind each figure and the source under it.
- Set the period ahead against the counts of the last one returned
- See which markets held their count and which thinned out
- Commit the figure with its evidence attached
What is standing there
What stands in funded stores
Sena takes the store list behind a budget line and commissions a capture at each one. Every capture records what stands there, with coordinates and a date.
What it provides · Store-level captures per market, geo-verified and dated. The photograph behind every figure.
- Confirm the display went up where the spend said it would
- Read the stores where the capture found an empty shelf
- Take the photographs into the next allocation review
What moved
What moved between two periods
Sena runs collection again in the same markets and reports the change. Each period arrives with its own base and its own dates.
What it provides · Purchase counts for two dated periods per market, and the base behind each one.
- Follow one market's purchases from period to period
- Locate the markets carrying the variance
- Commit the figure, and the next review will test it
How the data gets here
Every figure traces to someone
Collection runs in the markets a budget pays for, across a 5M+ consumer network in 190+ countries.
People reachable in 190+ countries
rwazi-finance-purchase-capture.jpg
What is standing in a funded store?
rwazi-finance-store-capture.jpg
The same market, two dated periods
rwazi-finance-period-capture.jpg
The reach
Where the evidence comes from
190+countries of real-world consumer reach
5M+consumer network, recording purchases under explicit consent
250+integrations, connecting the finance, ERP, and CRM systems already in place
Collection runs in the markets a budget pays for → the figures that hold and those carrying the variance
Every figure here traces to a person who agreed to record the purchase. Each one shows the date it was collected.
How teams use it
What each team takes
FP&A
Build the period ahead on purchases already counted.
Financial forecastingCommercial finance
What stands in funded stores?
Marketing ROI analysisFinance business partners
Read the variance market by market, on dated captures.
Financial analyticsCorporate development
Read a market on what its people already bought, counted, and dated.
Financial benchmarking
By industry
What each industry decides
01
CPG and consumer goods
Confirm the trade spend reached the stores it paid for.
Explore the industry02
Consumer tech
Fund the market where buyers already bought, counted, and dated.
03
Pharmacy and health
Check that the counter display the budget paid for is standing.
04
Telecom
Read the markets where subscribers bought before the next release.
How it works
From capture to funded figure
A counted purchase goes in, and a budget decision comes out. The team commits, then runs collection again on what it funded.
Step 01 · Collect
Collect
Contributors record what they bought and photograph what stands in the store.
Step 02 · Ask Sena
Ask Sena
Name the budget line, the period, the markets, and the stores it funded. Sena works from the captures collected against that list.
Step 03 · Commit
Commit
Sign the figure off with its captures attached, then collect again on what the budget funded.
Our architecture
The Sena decision stack
A budget question names every market it pays for. Sena collects against all of them and returns the observed purchase as one set.
Layer 01 · Intelligence layers
SignalsLive
SimulationsIn progress
DecisionsNext
OrchestrationTrajectory · early access
Signals carry the counts from the collection a question commissions. Simulations weigh a budget change before the team commits to it, and it is in progress. Decisions are next. Orchestration is where Sena is headed, and early access is open. Every layer resolves to a purchase somebody made.
Layer 02 · Consumer signal graph
Consumer signal graphMarketStoreDay
A budget question names the markets and the period, and collection follows only those. Each capture arrives tied to its market, its store and its day.
Layer 03 · Data plane
190+ countries250+ integrationsReceiptsStore capturesPurchase countsGeo-verified photosCRMPoint of saleFiles and exports
Collection runs in 190+ countries and follows the markets a budget pays for. Budgets, forecasts and management reports load straight in. Sena reaches finance, ERP and CRM systems through 250+ integrations, Salesforce and HubSpot included.
Why Sena
Two routes to a budget
A budget review rests on the evidence under it. Weigh both setups on where that evidence comes from and who can check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| Starting a new market | A fixed refresh on the provider’s calendar. | Sena commissions collection when the question is asked. |
| Markets reached | The markets a provider already reports on. | The markets a budget pays for, collected on request and dated at the source. |
| What the forecast rests on | Last period’s figures, carried forward with a percentage. | Purchases people made, counted per market, with the date on each. |
| Checking a funded store | A report from the party that received the money. | A photograph from the store, with coordinates and a day attached. |
| Adding a market | A request added to the provider’s build queue. | Collection follows the markets a budget pays for. |
| What arrives | A summary of the period that closed. | The purchases behind every figure, counted per market, and the source under each. |
| Auditing a number | A method appendix and a request to the provider for the source. | Click a figure, and its source opens, dated and placed. |
Resources
Longer reads on traceability
Blog
How AI Agents are shaping finance and accounting for businesses
Generative AI is not just a tool; it's an autonomous force revolutionizing finance.
Read the post →Blog
Why consumer data is replacing forecasts in 2026
Traditional market forecasting is broken.
Read the post →Newsletter
Market Mosaic
Which markets gained buyers this month, and which lost them?
Subscribe →Request a walkthrough
Put one budget line to Sena
Name a budget line, the markets it reached, and the stores on the list. Sena counts what people bought there and photographs what is standing in each store.
What a walkthrough shows
FAQ
What finance teams ask
01 What is FP&A?
FP&A is the function that builds the budget, the forecast, and the figures a business is held to. Sena supplies the real-world evidence underneath. Purchase counts per market, dated, and store captures showing what is standing in the stores a budget funded.
02 What does a finance team use consumer data for?
Building a forecast on purchases people already made. Checking that the money already spent reached the store. Sena supplies the market side of both, and the team’s own systems hold the money.
03 How do we check that trade spend reached the store?
Sena takes the store list a budget funded and photographs what stands in each one. Each capture carries its coordinates and its date. The record names the stores reached and what each one held.
04 What evidence sits under a forecast in Sena?
Purchase counts per market, each dated, with the base beside them. Every count opens onto the receipt or the capture it came from.
05 Which finance systems does Sena connect to?
Budgets, forecasts, and management reports load in as PDF, Excel, or CSV. Finance, ERP, and CRM systems connect through 250+ integrations, including Salesforce and HubSpot.
06 What base does a finance answer rest on?
Every count carries the number of records behind it, per market. Read every count as an observed purchase, sized at the point it was collected.
07 Can Sena check a launch before the budget is committed?
Yes. Name the markets and Sena commissions collection there. The count comes back with its base and every date, ahead of the release.
08 Where does Sena collect the evidence for a finance answer?
Any of the 190+ countries the consumer network reaches. Collection runs against the markets a budget pays for, with consent at the source.
09 Can Sena compare one period against another?
Yes. Sena runs collection again in the same markets and reports what changed. Each period carries its own base and its own dates.
10 How does a finance team put a question to Sena?
Name the budget line, the markets it funded and the period. Sena commissions collection against those on request, and the base per market comes back with the answer.