Sena captures real-world choices
Sena records on request which app, plan, or service people pick. Decisions start from proof of action.
- 190+ countries
- 5M+ consumer network
- 250+ integrations
Photo · 2 Sep · 18:42
Records lag behind questions
People choose apps, plans, and services every day. A company's own systems show only the choices people make with that company.
your brand
Store 0417 · 2 Sep
Markets move past records
A record built before the question shows the market as it stood that day. The market keeps moving from there.
The cuts came earlier
Each record carries the cuts its builder chose. A new question needs its own cut.
Rival store · 9 Sep
Choices land elsewhere
A plan bought from a rival lands in the rival's records. So does a switch to a competing app.
Consumer activity records choices
Consumer activity records what people did: what they chose, where, and what came after. A stated plan shows intent, and an activity record shows the choice itself. Each record is zero-party data, shared on purpose and with consent.
It captures the choice
A plan pick, a switch between apps, or a purchase arrives as one record. Each record carries a verified date and location.
It logs the whole path
Sena generates a consumer activity log that captures all levels of consumer interaction with products from A to Z. The log runs from the choice and its place through to use and what came after.
It sorts by who chose
Consumer Activity covers 20 demographic and psychographic dimensions. A team filters and segments records by any of them.
Sena runs active collection
Sena is a Decision AI with access to real-world data. It pairs active collection with passive ingestion of a team's own files and systems. Consumer Activity runs inside Sena on request, with a human-in-the-loop check.
Collection starts with the question.
Sena orchestrates the collection through a 5M+ consumer network across 190+ countries.
PhotoThe requirement sets the capture.
The question decides what comes back: activity logs, pictures, or receipts.
package
hands
Photo · day 3
- Event
- Opened
- Item
- Oat drink 1 L
- Place
- Home
- Time
- 5 Sep · 08:10
Each capture becomes data.
Sena runs each capture through different sensors and turns it into data.
Clear, visual answers.
Sena turns the data into answers with charts and maps. A team sees what happened and decides the next move.
One choice becomes a chain
One receipt becomes a chain a team can open step by step, from purchase to use.
Store 0417 · geo ✓Declined by QA
- Product
- Oat drink 1 L
- Price
- 2.49
- Place
- Store 0417
- Date
- 2 Sep
What the record answers
Sena collects the record each question below needs, in the market it names.
Ranking what moves a choice
Sena collects what recent buyers picked, what else they weighed, and what moved them. The team then targets the top driver.
Testing a launch early
Sena shows a concept to the target market and records preference and willingness to pay. The launch call rests on that answer before capital commits.
Telling two catchments apart
Sena records what people inside a catchment do now. The team can tell two look-alike neighborhoods apart before signing a lease.
Checked at every step
A person, a QA flow, and the team each check a different step.
2 Sep · 18:42
- 01
A person verifies the collection.
Consumer Activity carries a human verification checkpoint. Each record traces back to a consumer's own choice.
- 02
QA checks each capture.
Sena's multi-level QA flow verifies the captured data in several steps. Sena flags low confidence on thin signal and can capture more.
- 03
The team checks the numbers.
Every number opens onto the capture behind it, with its date and location. The decision stays with the team.
Where the record goes
Computer Vision
Sena turns geo-verified photos from a real site into fields, with the image behind each one.
Open Computer Vision Sena moduleIntelligence Layers
What each of the four layers does, and where each one stands today.
Open Intelligence Layers Sena moduleConnect
Uploaded files become one workspace, with this record beside them.
Open ConnectStart with one market
The demo runs Sena on one market the team picks for its industry and department.
Looking for an enterprise solution? Let's talk.
Questions asked before demos
01Is consumer activity zero-party data?
Yes. Zero-party data is information a person shares intentionally, such as stated preferences and purchase intentions. Sena captures receipts, pictures, and activity logs that people share on purpose and with consent.
02How does Sena use zero-party and first-party data?
Sena captures zero-party data and works across a company's first-party data. Zero-party data vs first-party data comes down to how it arrives. A person shares zero-party data intentionally, and a company records first-party data passively through its own systems.
03What is Sena Consumer Activity?
Sena Consumer Activity is the part of Sena that captures real-world choices on request. Each answer traces back to its captures.
04What is consumer data?
Consumer data is information about who people are, what they do, and what they think. The main types are demographic, activity, and attitudinal data. Sena captures it as recorded choices, with a verified date and place on each one.
05Where can a company get consumer data?
A company gets consumer data from its own systems, from records others built, or from fresh collection. Sena runs that collection on request, cut to the question.
06What is the say-do gap?
The say-do gap is the space between what people say and what they then do. A stated plan and a recorded choice answer different questions. Sena captures the choice: what someone picked, where, and when.
07When does Sena capture new data?
Sena captures new data when a team requests it. A fresh round runs each time the team asks again.
08Does a person check the collection?
Yes. Consumer Activity runs with a human-in-the-loop check. Every capture also clears a multi-level QA flow before it becomes a number.
09What can Sena measure about consumers?
Sena measures what people chose, what they paid, and what came after. Each answer splits by who chose and where.
10Can Sena use a company's own sales data?
Yes. Sena ingests uploaded files and connects to 250+ integrations, including Salesforce and HubSpot. A company's own sales sit beside the collected record, so one question draws on both.