See the demand ahead of the order
A consumer purchase turns before an order book records it, so the warning arrives sooner.
SOLUTIONS · SUPPLY CHAIN
Chain planning on recorded demand
Decision AI for supply chain teams. Availability comes from a dated capture in the outlet.
- 190+ countries
- 5M+ consumer network
- zero-party data
WHAT SENA DOES
Demand, captured where it happens
Demand shows up at the buyer before it reaches the order book. Sena reports what buyers took home, and what sat in the outlet after they left.
01
Catch demand moving before the order book does
Consumer purchase shifts before the order pattern does. Sena reports the move and the transactions under it.
02
Know which outlets have run empty
Contributors record what sits in the outlet on the day. A line absent across repeat captures marks the gap.
03
Point cover at demand Sena can see
Sena reports how fast recorded purchases moved in each market, indexed against the others. The cover model takes its demand side from that.
THE SOURCES
Captured in the outlet, dated on the day
Capture records two things: what reached the buyer and what stayed in the outlet. The movement report joins them.
Recorded in the outlet
A geo-verified photo, dated where it was taken.
Absence counts
A line missing across repeat captures marks the gap, with photos attached.
Scoped to the markets named
Sweeps run where the products sell, and each market reports on its own.
SENA FOR SUPPLY CHAIN
Decision AI for supply chain
Sena answers the demand question from purchases and outlet captures. Planning, logistics, commercial and customer service argue from one picture.
ASK SENA
Service levels look fine on paper, so why is sell-through soft in two markets?
S SENA · SUPPLY CHAIN
The product reached those outlets, and the capture runs show it sitting there. Buyers in both markets moved to a competing line during the period. The reason they gave was availability the last time they looked. That gap predates this quarter, and demand followed it.
4 sources · outlet captures in the markets named ·Open the signals ↗
Separate a supply gap from a demand gap
Captures show whether the product was there. The answer names which problem is in play.
Take a dated photograph to the review
Click an availability figure and the geo-verified photo opens, outlet and day attached.
SUPPLY CHAIN DECISIONS
Where the chain meets buyers
Every call here sits between what shipped and what a buyer took home. Each answer rests on a capture from a real outlet. Open supply chain analytics to set own movement against the market, or supply chain risk management when demand turns before the order book does.
8 supply chain decisions
8 total
01
Supply chain visibility
What is on sale in each market, captured where it sells, and dated.
Explore → 02Supply chain intelligence
The demand and availability picture behind a service level.
Explore → 03Supply chain analytics
Own movement figures, set against what the market absorbed.
Explore → 04Demand planning
Next period built on what consumers bought, market by market.
Explore → 05Inventory optimization
Which markets take the category fastest, and which lines keep going absent.
Explore → 06Supply chain optimization
Where the chain reaches the buyer, measured on dated captures.
Explore → 07Supply chain risk management
Demand shocks surfacing in consumer purchases before the order book moves.
Explore → 08Supplier intelligence
How the lines perform once a supplier gets them into the outlet.
Explore →No decision matches that search. Clear it to see all eight.
Bring the market whose numbers puzzle the team, and see what its outlets were holding
Book a walkthrough →INSIDE THE DECISIONS
One availability question, followed
Three decisions, traced from the outlet to the planning review. Each one begins with a dated capture.
WHAT BUYERS TOOK
Build the period on purchase
Sena counts what consumers bought in each market and how fast the category moved. The plan rests on transactions.
What it provides
Recorded demand per market and category, the rate it moved, and the receipts under each figure.
- Build the period from purchases people made
- Compare recorded demand with own movement
- Watch the direction turn while the order book lags
WHAT THE OUTLET HELD
What sells, per outlet
Contributors capture what each outlet holds and what has gone. The availability picture comes from photographs, dated.
What it provides
Presence per outlet and market, the lines missing on the day, and the photo behind each.
- Confirm the product reached the outlet it was sent to
- Mark the days a line was absent
- Open an availability figure to the capture behind it
WHERE COVER SITS
Point cover where demand is
Sena reports how fast recorded purchases moved in each market and where buyers switched away. The cover model takes its demand side from that.
What it provides
Recorded movement per market, indexed. Where buyers went when a line was absent, and the captures underneath.
- Rank markets by how fast recorded purchase moved
- See where a gap sent buyers to another line
- Take the demand side of the cover model from recorded purchase
HOW THE DATA GETS HERE
Every figure, a dated capture
Capture runs across 190+ countries, recording what each outlet holds. The network runs 5M+ deep.
Capture runs reaching outlets in 190+ countries
Contributors record what each outlet holds, and every row carries the market and the day.
The line that was there, and the line that had gone
Two captures of the same outlet sit side by side, so the gap is visible rather than inferred.
What the buyer took instead
Where a line had gone, the record shows which product left the outlet in its place.
THE REACH
The reach behind every capture
190+
countries of real-world consumer reach
5M+
zero-party contributors recording what outlets hold
250+
integrations, wiring in the systems the planners live in
Every outlet Sena reports on carries a dated capture and the market it sits in.
HOW TEAMS USE IT
Four jobs in one capture
Demand planning
Build the period on purchase, market by market.
Demand planningLogistics and fulfilment
Confirm the product reached the outlet it was sent to.
Supply chain visibilityInventory and replenishment
Point cover where demand is fastest.
Inventory optimizationCommercial and account teams
Show a partner what their outlets held on the day.
Supply chain intelligenceBY INDUSTRY
What each industry watches
CPG and consumer goods
Catch the gap on a fast line before the period closes.
ExploreConsumer tech
See which model reached the market and which one buyers found.
ExplorePharmacy and health
Follow which pack sizes reached the counter and which kept going absent.
ExploreTelecom
Follow handset availability across the outlets that sell the plan.
ExploreHOW IT WORKS
From outlet to planning number
A photograph of an outlet goes in, and a demand figure comes out. The team plans, then watches what the next capture holds.
01
Capture
Contributors record what each outlet holds, and what they took home from it.
02
Ask Sena
Name the markets, the products and the period. Sena replies from the capture runs covering that window.
03
Plan
Commit the period with the captures attached, then watch the next capture run.
OUR ARCHITECTURE
The Sena decision stack
Ask about one market, and the answer has to cross every outlet in it. Sena runs the capture run where the product sells, then reports the set as one.
LAYER 01
Intelligence layers. Signals hold two records: what left the outlet and what stayed in it. Simulations test a change against movement already logged. Out of the decisions layer comes the cover call itself. Photographs sit under all of it, and orchestration arrives soon.
LAYER 02
Consumer signal graph. A capture lands tied to one product, one outlet and one day. A planning query travels only as far as the markets supplied.
LAYER 03
Data plane. Contributors sit in 190+ countries, and collection follows wherever the product stocks. Movement reports, service level exports and cover models upload directly. Hook planning, commerce and CRM through 250+ integrations, including Salesforce and HubSpot.
WHY SENA
Two routes to downstream truth
Most planning teams see the chain up to the point they ship. Weigh the two on how far the view reaches, how current it is, and who can check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| How far the view reaches | The order and the shipment, then the trail goes quiet. | Through to the outlet, and through to what the buyer took home. |
| Evidence of availability | A partner report, compiled by the partner. | A geo-verified photo of the outlet, carrying the market and the day. |
| When a gap surfaces | After the period closes, in a service level review. | On the day of capture, with the photo of the empty slot attached. |
| Demand input | Shipment history, projected forward. | Purchases people made, counted and indexed per market. |
| Why sell-through moved | An estimate, argued between commercial and planning. | The reason buyers give for switching, reported per market. |
| Market coverage | The markets a partner already reports on. | Capture runs where the product sells. |
| Auditing a number | An appendix that describes the method and keeps the readings to itself. | Click the number, and the outlet photograph opens under it. |
RESOURCES
Longer reads on planning
Blog
Demand sensing, and where the signal comes from
Why a signal near the buyer turns earlier than a shipment record.
BlogMeasuring availability from the outlet itself
How a dated capture settles an argument about what was on sale.
NewsletterMarket Mosaic
Availability and demand shifts worth a planner's attention.
REQUEST A WALKTHROUGH
Try one puzzling market
Send over one market and the lines under review. We will capture the outlets and report what buyers took.
What a walkthrough covers
- 01Sena captures outlets across three markets and dates every one
- 02Sena marks the lines present on the day and the lines gone
- 03Sena reports what consumers bought in that category over the period
- 04The geo-verified photo sitting under any figure in the answer
Which market should Sena capture?
FAQ
What planners want settled first
01 What is demand sensing?
Demand sensing picks up near-term demand from signals close to the consumer. Sena supplies that consumer signal itself: what people bought, in which market, and on which day.
02 How does Sena see what is on sale in a market?
Capture runs record what is stocked in that outlet and what has gone. The outlet, the market and the date travel with every capture run.
03 Can Sena tell us where a product has run out?
Sena records which of the named lines were present in that outlet on that day. A line absent across repeated captures is a strong availability signal, with the photos underneath. Whether the cause is a stockout or a delisting is the next question, and the captures narrow it.
04 What demand signal does Sena use for planning?
Recorded purchase from a 5M+ consumer network, plus what people say they intend to buy next. Both arrive scoped to the markets and categories named.
05 Does Sena cover suppliers, freight, and lead times?
Sena works the consumer end of the chain: demand, availability, and what reaches the buyer. Freight, lead times and supplier operations stay with the team's own systems, and Sena sets its answer beside them.
06 How far ahead does a demand signal reach?
A consumer purchase turns before an order book records it, so a shift shows up early. Sena reports the direction and the dated transactions behind it, and the team sets the horizon the category needs.
07 Where can Sena check whether a product is on sale?
Anywhere the consumer network reaches, which is 190+ countries. Capture runs there record what the outlet holds, with consent.
08 Can Sena work with our planning and ERP systems?
Yes. Movement reports, service level exports and cover models upload as PDF, Excel or CSV. Sena returns the demand and availability side to sit beside the planning stack. 250+ integrations cover the commerce and CRM layer.
09 How current is an availability check?
Every capture run is dated. Ask again, and Sena runs a fresh capture on the same outlets. The two then sit side by side.
10 How do we start with one market?
Name the market and the products under review. We capture what is on sale there and report what consumers bought.