A pricing analysis is commissioned to settle something specific: whether a price can move, where it should sit, or why a rival's is working. Sena supplies the half that decides it, which is what buyers in that market paid and what they say they accept.
A pricing analysis answers one question about one price, with a method chosen for that question. Three constraints turn the exercise into an estimate.
The work draws on the volumes and prices the business has already run. Those prices were its own decisions, so the exercise describes its own history back to it.
The commissioned read takes weeks to commission and land. The price question arrives with a date on it, and the answer arrives after the date.
The conclusion resolves to one country-level figure. Acceptance and the competing set both move by market and by outlet.
Sena is the decision AI with access to real-world data. It records the price a buyer paid and the price that buyer accepts, each carrying the outlet, the market and the day, so a pricing analysis arrives with evidence attached.
Receipts return the figure at the till, with the promotion applied, so a headline price separates from a transaction.
Buyers name the price they accept and the price at which they move, so the read covers prices the business has yet to charge.
The read runs on the question, ahead of any commissioned calendar, so the answer lands inside the window the decision has.
Pricing analysis examines a specific price question and returns an answer to it. It differs from continuous measurement in that it is commissioned, scoped, and closed, and the method gets chosen to fit the question, which is the order that decides the outcome.
Pricing analytics is the continuous measurement of price performance, run off connected systems. Pricing analysis is the discrete exercise of answering one price question with a method chosen for it.
| Method | The question it fits | What it leaves for a second read |
|---|---|---|
| Cost and break-even | The floor, and the volume needed to clear it. | Everything above the floor. |
| Competitive comparison | Where this price sits against rivals. | Whether either price is right. |
| Historical elasticity | How volume moved when the price moved. | Prices outside the tested range. |
| Conjoint | Which attributes buyers trade price against. | What they then do at the till. |
| Stated acceptance against purchase | The band buyers accept, and the switching point. | The competitor's cost position. |
Method choice is the whole exercise. A break-even question answered with a competitive comparison returns a confident number to something else, and that failure surfaces later as a price that clears cost and loses the shelf.
Price perception is what the buyer believes the price to be, which frequently differs from what it is. A price recalled as high governs the next purchase more than the figure printed on the label.
What buyers state the item costs against what their receipts show.
The product they price it against, which sets what expensive means in that category.
Whether perception is tracking the price up, lagging it, or moving on its own.
Four collected inputs carry the price read, applied per market.
| Input | What it answers |
|---|---|
| Receipts | The figure at the till, with the promotion applied and the day attached. |
| Stated preference | The price the buyer accepts and the point they move to a rival. |
| Store captures | What the item listed for in a real outlet, and what sat beside it. |
| Geo-verified photos | The shelf label and the promotional call-out, placed and timed. |
Three questions sit outside most pricing work, and each one moves the conclusion. History bounds the answer to prices already charged. Perception drives the next purchase, and it drifts from the label.
A national conclusion averages away the country that would have said otherwise.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from, whenever a number comes under question.
The paid price and the accepted price arrive from the same buyers, and every figure carries the outlet, the market, and the day.
Stated acceptance against the current price shows which markets carry room and which sit level.
What buyers recall paying sits beside what they paid, so a belief about the price separates from the price.
Realized price against list shows how much of a pricing question is a promotional one.
A pricing analysis is confident about cost and estimates about acceptance. Sena builds every figure from real-world signals captured when the question needs it, from the shelf label photographed in the outlet through to the receipt showing what was paid for it.
Records the figure buyers paid at the till, so the transacted price arrives alongside the posted one.
Reads the shelf label, the promotional call-out, and the items beside it off images captured in real outlets, placed and timed.
Signal arrives from the consumer network under explicit consent. The price a buyer would switch at comes from that buyer.
Unit cost, price files, promotional calendars, and volume history join over 250+ integrations, so the internal half meets the measured half.
Every figure holds its outlet, its market, and its capture date, so a pricing conclusion opens back onto the record behind it.
Past price captures, promotional calendars, and volume histories cover every cycle the category has been scanned in.
Four teams read the same conclusion, and each one needs a different cut of it before they can sign.
The margin case. Needs realized price against list, with the promotional share separated.
The recommendation. Needs the accepted band and the switching point, per market.
The lever set. Needs this conclusion read against the other packs.
The sign-off. Needs any figure to open in the meeting it is quoted in.
The same read, against the price basis each category actually uses.
The shelf price against the till figure, with what buyers recall paying.
The listed price against what buyers paid after trade-in and bundling.
The counter price against the own-label item sitting beside it.
The advertised tariff against what subscribers pay after promotional terms.
One mechanism, applied per market and per category. Each step is documented, which is what carries a pricing conclusion through a commercial review.
The price question names the item, the markets, and the window, so the read gets built for that question.
Sena returns the paid price, the accepted band, and the recalled price from buyers in those markets, dated.
Every figure returns with its market, its outlet count, and its capture date, so the conclusion carries its evidence.
Most pricing analysis is assembled from internal history and published competitor prices, which answers what the business has already done and what a seller displayed. Sena adds what the buyer did and what the buyer would do.
| Capability area | Typical setup | Sena |
|---|---|---|
| The acceptance half | Estimated from past volume. | Stated by buyers, with the switching point. |
| The price basis | What the page or label displayed. | The figure at the till, promotion applied. |
| Price perception | Left out of scope. | Recalled price against paid price. |
| Timing | Commissioned, then delivered. | Read when the question is asked. |
| Market resolution | One national conclusion. | A read per market, since acceptance moves by country. |
| Provenance | A source name in an appendix. | The receipt or image the number came from, with the underlying records held by the provider. |
| Evidence in a review | A deck and a method note. | Open any figure onto the record behind it. |
Three situations where measured acceptance settles a price question.
Read stated acceptance against the current price per market, so real headroom separates from a belief that it exists.
Set the entry price against what buyers pay for the item they use today, and the price they name as too high.
Capture the label, the promotion, and the items beside it in the outlets the question turns on.
A pricing analysis closes one question. The four decisions below are what a revenue team asks around it.
Every revenue decision Sena answers, in one place
The figures underneath
Runs the same measurement every cycle, where this page answers one question once.
Explore pricing analytics 02The single price point
Takes the conclusion this page reaches and sets the number the line carries.
Explore price optimization 03What rivals charge
Answers the competitive half of a price question against named rivals in one market.
Explore competitive pricing analysis 04Where the range sits
Places this price against the market reference once the exercise is done.
Explore price benchmarkingThe walkthrough takes one price question on one line in one market, returns the accepted band and the paid price from buyers there, and opens each figure onto its record while the team watches.
Tell us the line and the markets, and we will bring the proof.