What your systems already hold
Your sales and coverage data report your own items, store by store, in numbers your team already trusts.
Your systems hold rows on your own products. The shelf beside them stays unread.
Sales and category teams
See your share of the shelf against every competitor
Sena reads the products on the shelves, tracks what moves, and returns the response.
The problem
What Sena decides
Where you hold shelf share, where a competitor is taking it, and what to do in each store.
Industries
FMCGBeveragesPersonal CareSnack FoodsOTC Pharma
Powered by
Sena, the decision AI from Rwazi.
Decision AI with access to real-world dataThe problem
Competitive intelligence teams arrive with one question. What is the other side doing on the shelf while there is still time to answer it?
Your data ends where your products end
Your sales system reports what you shipped and what sold. The competitor item that landed beside it last month, and the price on its label, sit outside your four walls.
Syndicated measurement arrives after the move
Syndicated measurement covers a set list of stores and publishes on a quarterly rhythm. By the time a competitor launch reaches a report, that competitor holds the shelf. Traditional trade and convenience channels sit outside most coverage maps entirely.
Sales-team sightings stay anecdotal
A rep spots a new item in a handful of stores and flags it. Scattered sightings add up to guesswork, and a share-of-shelf analysis needs a count.
How it works
How Sena runs retail shelf monitoring
01
Capture the shelf
Sena Computer Vision reads shelf images from the stores and channels you pick, including the traditional trade and convenience channels that a set store list leaves for later. Each image returns brand, item, pack type, shelf position, and the price where the label is visible.
02
Build the shelf record
Sena keeps every reading, so the record grows into a store-by-store history of what stands on the shelf. It covers your items and every competitor's.
03
Track what moves
New competitor items, price changes, coverage gained or lost, and position shifts. Sena flags the outliers, such as a competitor appearing across dozens of new stores in one territory.
04
Read it against your sales
Sena overlays the shelf record on your own sales and coverage targets, then names the territories where your volume falls as a competitor expands.
05
Return the response
Match a price, widen store coverage, or defend a position. Each recommendation includes the competitive move and the affected territory.
Track share of shelf across every store you sell in
See how Sena reads a shelf image →Industries served
Industries and Rwazi capabilities involved
FMCGBeverages & BottlingPersonal Care & BeautySnack FoodsOTC Pharmaceuticals
Check out Rwazi and Sena capabilities
| Capability | Role in this use case |
|---|---|
| Sena Computer Vision | Core. It reads each shelf image and returns every product on it: brand, item, pack type, shelf position, and the price where the label is visible. Merchandising and category teams track shelf share from store photos in the same view. |
| Sena (Decision AI) | Core engine. It holds the shelf record over time, flags what changed, reads it against your sales, and returns the recommended response with structured competitive benchmarking by country. |
| Sena Connect and Integrations | Brings in your sales by territory or channel, your coverage targets, and your product catalog in CSV or Excel sheets, so Sena can tell your items from a competitor's. |
| Sena Consumer Activity | Optional. Commission a targeted read on why shoppers reached for the competitor item. |
Retail shelf monitoring solutions for large retailers run the same reading, with the category view turned toward the retailer's own assortment.
The gap
Where your data ends
What Sena adds
Sena reads the shelf next to yours in the same stores to monitor competitor displays and shelf presence in retail. A competitor's coverage gain arrives as a count in a named territory.
What you can add
Commission a consumer read on why shoppers reached for the competitor item, and pair it with the shelf record before you act.
Ask Sena
SENA
Recent
Shelf share · Region Z
New item watch · Territory X
Price gap · convenience
Data connected 3/4
✓Shelf images
✓Sales by store
✓Coverage targets
Consumer read
Has a new competitor item appeared in more than 50 stores in Territory X in the last 30 days?
Sena
Yes. One new competitor item now stands in 74 stores in Territory X, up from 9 thirty days ago. Two other new items stay under 20 stores.
New item A
74 stores
New item B
18 stores
New item C
11 stores
Traced to shelf images + 30-day store history12 wk
Map the 74 stores in Territory X
Compare against last quarter
Territory X
Competitor Y
Illustrative interface. Numbers are an example, not a Rwazi result.
Who uses it
Roles and functions
Competitive intelligence and strategy
Track competitor launches, price moves, and coverage expansion on a count, with store-level evidence attached to every flag.
Strategy solutions →Category management
Walk into a retailer negotiation with retailer share-of-shelf tracking behind you, alongside category performance.
Brand management
See how your brand shows up on the shelf beside competitors, and where the position earns work.
Sales and commercial
Know what each territory is up against before the retailer conversation opens.
Sales solutions →Revenue management and pricing
Read real competitor prices across stores and geographies, and see where a rival price sits under yours.
Why teams trust Sena
Get decision-ready answers fast
A demo takes about 20 minutes. For most use cases, the first decisions land days after kickoff.
Every reading traces to a store
A shelf count carries the store it came from and the image behind it, so your team can check a flag before acting on it.
Coverage reaches the channels measurement leaves for later
A 5M+ consumer network across 190+ countries reads modern trade, traditional trade, and convenience alike.
Related use cases
UC · Coverage & Compliance
Store coverage compliance & fraud detection
Confirm your products reach the stores on the plan.
See the use case → UC · PricingPricing intelligence & MAP enforcement
See the real in-store price of your products in the markets you sell in.
See the use case → UC · Shelf & AvailabilityOut-of-stock detection & root cause analysis
Spot missing products in stores as the gap opens.
See the use case →20-min live walkthrough
Talk to Sena about the share of shelf you hold and the share a competitor is taking
Tell us the decision you are weighing, and we will bring the market read to the conversation.
Watch a live demo of Sena Decision AI
See this use case run on a market like yours
Get the questions from your own team answered
Start from your own question
Bring the decision in front of you and we will run the first read against it on the call.
Talk to the Rwazi team
FAQs
01 What is share of shelf?
Share of shelf is the percentage of visible shelf space in a category that your products hold. Category scorecards write the same measure as SOS share of shelf, and some teams shorten it to share of shelf SOS. The standard share of shelf definition counts facings, linear space, and cooler doors, so the number tells you how much of what a shopper sees belongs to you.
02 How to calculate share of shelf?
The share of shelf formula divides your facings by the total facings in the category, then multiplies by 100. Teams asking how to measure share of shelf across many stores run that share of shelf calculation on each store's shelf image, then average the results by territory or channel. Sena runs the count on every image it reads, so the share of shelf analytics arrive per store, then roll up by territory or channel.
03 What is retail shelf monitoring?
Retail shelf monitoring reads what stands on a store shelf and records it over time: which products are there, at what price, in what position. Sena runs AI computer vision retail shelf monitoring on images from the stores you pick, so a competitor item that lands this month shows up as a count in a territory. The record covers your items and every competitor's.
04 Is digital share of shelf the same as share of shelf in store?
Digital share of shelf measures how your products appear in ecommerce search results and category pages. Share of shelf in store measures the physical space your products hold on a retail shelf. Sena reads the in-store measure from shelf images, and the two numbers answer separate questions about the same category.
05 How does Sena track competitor products on the shelf?
Sena Computer Vision reads each shelf image and returns brand, item, pack type, shelf position, and the price where the label is visible. Over time Sena reports new competitor appearances, price moves, and coverage changes across stores and territories. Enterprise teams use AI computer vision for retail shelf monitoring because the count comes from the store itself.
06 How current is competitive shelf data?
Sena refreshes the shelf record on demand for the stores and channels you pick. A competitive read lands in weeks, not quarters, which is the window a competitor launch gives you.
07 How can retailers monitor shelf compliance across multiple stores?
Retailers monitor shelf compliance across multiple stores by comparing each store's shelf image against the plan for that store, then counting the gaps by territory. Sena runs that comparison, and the store coverage compliance use case carries the full workflow, including the checks behind each reported store. This page covers the competitive read: what a rival holds on the same shelf.
08 How can retailers monitor shelf accuracy in real time?
Retailers monitor shelf accuracy in real time with fixed computer vision retail shelf monitoring camera hardware on the fixture itself, which holds the read to the stores carrying that hardware. Sena reads shelf images captured on a phone camera, so store coverage extends past the wired locations and the record refreshes on demand.
09 Which competitors can Sena track?
Any competitor whose products appear on the shelves in your coverage. Sena reads modern trade, traditional trade, and convenience across 190+ countries, so the competitive picture holds in channels beyond a set store list.