Real shelves. Real scale.
The shelf data layer behind the world's category teams. Continuous capture, verified by computer vision, native to the CRM and POS stack you already run.
Retail audit software needs continuous real-world data.
What category teams hit before Sena.
Quarterly audits arrive after the decision is gone.
You walk into the category review with last quarter's retail audit software report. The other side has last week's data, real-time shelf signals, and competitor moves mapped to every SKU. The negotiation runs on stale numbers.
Coverage disappears where it matters most.
Major chains get audited. Independents, secondary markets, and the long tail of stores where category share actually moves get skipped. Competitors gain ground first in the channels traditional retail audit software misses, and your team finds out months later.
Strategy runs on a small sample.
200 stores out of 40,000, photographed once a quarter. That sample drives the entire category strategy. Planogram compliance, pricing, and SKU presence in the long tail go untracked. Share of shelf becomes a guess dressed up as a number.
Meet Sena Decision AI
Sena is a Decision AI built as the market intelligence layer for retail audit software. It works alongside category management software and planogram compliance software by adding shelf reality from 190+ countries. Real shelves. Real signals. Verified.
Five capabilities. One category decision.
See Sena turn shelf signals into recommended category actions.
Where Sena replaces the audit
The category decisions that used to wait for next quarter's audit. Sena delivers them on the timeline that matters.
Shelf monitoring software that replaces quarterly cycles
Track your category across thousands of locations continuously. When a competitor gains facings in Germany, your team sees it the same week, with the SKU and store already mapped.
Walk into the category review with verified share of shelf
Every category review starts with verified, current share of shelf. Which locations, which SKUs, when each change happened. Data the other side cannot dispute, traced to source.
Planogram compliance software with real verification
Match consumer demand signals against actual shelf presence. A SKU that sells well online with zero presence in key channels is a different problem than one with space and weak demand. Sena tells you which.
Every recommendation, traced to source
Every Sena recommendation links back to the source data behind it. Open it and walk back through the contributor, capture, and signal.
See which evidence anchored the call and how inputs were weighted. The variance is explained. The recommendation is auditable. The number defends itself.
See how traceability worksReal category wins
What changed when category teams replaced quarterly audits with continuous Sena.
12% share gap closed in UK convenience
Reallocated 4 SKUs, gained 8 share points across 90 days.
Audit costs reduced significantly
Replaced quarterly field-team visits with continuous Sena Vision monitoring across 190+ countries.
3 additional facings won in national pharmacy chain
Verified shelf data replaced estimates in the negotiation, with traceability to source.
Who Sena is built for
The full category org runs on the same verified shelf dataset.
Category Director
Verified share of shelf for category negotiations.
- Real-time SOV vs competitor brands across markets
- Auditable evidence for retailer JBP meetings
- Cross-market view on planogram compliance
Category Manager
SKU-level performance for assortment decisions.
- Every visible SKU extracted by computer vision
- Distribution and OOS rates per banner
- Trade-off modeling: which SKU in, which out
Shopper Marketing Lead
Promotional execution visibility across stores.
- Promo display compliance per chain
- Pre/post lift attribution to in-store execution
- Field photo evidence with timestamps
Trade Marketing Manager
Continuous compliance monitoring at scale.
- Daily compliance score per outlet
- Auto-flagged non-compliance alerts
- Same-week corrective action recommendations
VP Commercial
Category performance across markets, traced to source.
- Single dashboard across 190+ countries
- Every number traced to its source photo
- Recommended actions, not raw spreadsheets
How Sena works
From data to decision in days, not quarters.
- 01
Connect your data
Upload planograms or POS exports via Sena Connect (PDF, Excel, CSV), or plug your stack in through Sena Integrations (HubSpot, Google Sheets, Slack, Outlook).
- 02
Ask Sena what is happening
"What is my share of shelf in UK convenience?" Sena reasons across all five capabilities.
- 03
Receive a recommendation
Specific actions with full traceability. Which SKUs to push, which to pull, which locations need attention.
- 04
Act with certainty
Walk into the category review with verified data, traced to source. Be sure.
Sena vs traditional retail audit software
What changes when continuous, verified shelf data replaces the quarterly snapshot.
What changes when continuous, verified shelf data replaces the quarterly snapshot.
Retail audit software that knows the shelf, not the sample.
Verified shelf conditions from 190+ countries. Native to your CRM. Recommended actions in minutes.
Book a consultation
Free 15-min · Live walkthrough
Book a demo
A live walkthrough of Sena with the Rwazi team.
Questions, answered.
What is retail audit software?+
Retail audit software (also called a retail audit tool) tracks shelf conditions across stores: SKU presence, share of shelf, planogram compliance. Sena adds market intelligence to retail audit software with continuous capture from 190+ countries via Sena Vision and Sena Consumer Activity, delivered inside HubSpot, Google Sheets, Slack, and Outlook.
What is shelf space optimization?+
Shelf space optimization allocates SKUs and facings on the shelf to maximise sell-through and category performance. Sena turns shelf space optimization into a continuous Decision AI workflow: real shelf data from 190+ countries, consumer demand signals, and planogram compliance, combined into recommended actions traced to source.
How does Sena measure share of shelf?+
Sena Vision processes real shelf photos from contributors in 190+ countries, extracting SKU presence and facings via computer vision. Share of shelf is calculated per location, channel, and market, with full traceability to source. Category teams see the number alongside the consumer demand signal that explains the change.
What CRM and category platforms does Sena work with?+
Sena Integrations connects natively with HubSpot, Google Sheets, Slack, Outlook, and the category tools you already run. Direct API, file upload, and pre-built connectors. New integrations go live every few weeks. Sena layers on top of your existing stack rather than replacing it.
How does shelf monitoring software from Sena work?+
Sena Vision is the shelf monitoring software behind it. Contributors in real locations across 190+ countries capture shelf photos, processed by computer vision into structured data: SKU presence, facings, pricing, planogram compliance. Every image is geolocated and timestamped, landing as a continuous data feed inside your CRM.
Can Sena replace traditional retail audit software?+
For many category teams, yes. Traditional retail audit software returns a quarterly snapshot of a limited per-market sample. Sena returns continuous data from thousands of locations across 190+ countries, including independents that quarterly audits typically miss. Many teams use Sena as their primary shelf data layer.
How does Sena handle planogram compliance?+
Sena replaces standalone planogram compliance software for category teams that need real shelf data. Sena Vision captures actual shelf conditions; Sena Trace cross-references them against the planogram uploaded via Sena Connect. Output flags facings, missing SKUs, and pricing per location, with recommended actions for trade marketing teams.
Why do quarterly retail audits fall behind market reality?+
Quarterly retail audits sample a limited slice of stores at a single point in time. By the time the deck arrives, competitors have moved facings and category share has changed. Sena adds continuous capture in near real-time via Sena Vision, so the category team acts on the current shelf.