Retail Audit Software with Sena Decision AI

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The Brands Your Competitors Are Watching

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195 countries

real shelf coverage

Billions of shelf signals

verified by Sena

Recommended actions

in Salesforce, HubSpot, Microsoft Dynamics, Pipedrive

Retail audit software needs continuous ground truth.

Quarterly audits arrive after the decision is gone.

You walk into the category review with last quarter's audit. The other side already has last week's data. The negotiation runs on stale numbers.

Coverage disappears where it matters most.

Major chains get audited. Independents and secondary markets get skipped, and that gap is exactly where competitors gain ground first.

Strategy runs on a small sample.

200 stores out of 40,000, photographed once a quarter. That sample drives the entire category strategy, with the rest of the market invisible.

"Acquire customers first. Center the entire business around the customer."

By Joseph Rutakangwa, CEO

What Sena Is + Expertise

Sena is a Decision AI built as the market intelligence layer for retail audit software. It works alongside category management software and planogram compliance software by adding shelf reality from 195 countries. Real shelves. Real signals. Verified.

Millions of real consumers

Verified activity data

Real-time signals

Live decision intelligence

TRADITIONAL RESEARCH

500 survey respondents

Self-reported intent

2-month collection cycle

Static report

OLD WAY

Quarterly audit reports

200 to 500 stores per market

Skipped or sampled

PDF report, manual analysis

"We think we have 22% share"

Weeks after audit lands

SENA

Near real-time via Sena Vision

Thousands of locations across 195 countries

Captured continuously

Recommended actions with full traceability

"18.4% in Germany. Competitor gained 3.2 points. Reallocate 2 SKUs."

Same week as the change

That's why our confidence scores aren't theoretical. They're built on what actually happened in the market.

Five capabilities. One category decision.

Sena Vision

Computer vision from real shelves across 195 countries. SKU presence, facings, pricing, and planogram compliance. Verified, geolocated, timestamped.

Sena Consumer Activity

Zero-party consumer data from millions of contributors. What people buy, switch from, and care about across 195 countries and 100+ languages.

Sena Trace

Cross-references your category data against real-world ground truth. When internal numbers and shelf reality diverge, Trace surfaces the gap that explains the variance.

Sena Connect

Upload planograms, POS exports, Excel files, CSVs, and SAP exports. Sena reads, maps and reasons over your documents alongside live shelf signals.

Sena Integrations (220+)

Plug Sena into Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, your POS and your category platforms via direct API, file upload, or pre-built connectors.

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Use Cases

Shelf monitoring software that replaces quarterly cycles

SENA

Track your category across thousands of locations continuously. When a competitor gains facings in Germany, your team sees it the same week, with the SKU and mapped store.

Walk into the category review with verified share of shelf

SENA

Every category review starts with verified, current share of shelf. Which locations, which SKUs, when each change happened. Data the other side cannot dispute, traced to source.

Planogram compliance software with real verification

SENA

Match consumer demand signals against actual shelf presence. A SKU that sells well online with zero presence in key channels is a different problem than one with space and weak demand. Sena tells you which.

See Team Access