Make every marketing decision with real-world data
Sena is the decision AI for marketing teams. Know what real consumers want first.
- 190+ countries
- 5M+ consumer network
- zero-party data
Bring any marketing decision to Sena
Marketing teams bring decisions to Sena, from share of voice to launch readiness. Each one runs on real-world consumer activity from 190+ countries.
Share of voice
See share of category attention, market by market, from what consumers say and buy.
Explore → 02Brand tracking
Awareness, consideration, and preference are read per market and refreshed per category on request.
Explore → 03Market sentiment analysis
The tone behind the volume, so a rising share carries its direction.
Explore → 04Competitor monitoring
Every rival move on price, pack, placement, and message is captured in the markets named.
Explore → 05Campaign performance
Campaign lift reads against competitor activity and category demand for the same window.
Explore → 06Audience segmentation
Segments built on recorded purchases, sized per market.
Explore → 07Consumer behavior analysis
What consumers actually do, set against what they say they will do.
Explore → 08Consumer intelligence
One current consumer picture the whole team reads from.
Explore → 09New product launch
A launch is checked against real demand in each market before it ships.
Explore → 10Marketing intelligence
Answers to marketing questions from the decision AI and signals.
Explore →No decision matches that. Bring it to the team and Sena runs it.
See how Sena answers the question behind any of them
Book a walkthrough →The consumer truth behind every marketing call
Sena orchestrates real-world consumer activity from a 5M+ consumer network across 190+ countries, then names the next move. Know about any product, category, or market the product sells in.
Sena collects the signal when a question needs it by market and per category. So, every answer traces back to real-world data from that market.
Know which features win a market
See what drives adoption in each market, straight from consumers' stated needs, and shape the message before competitors read the same signal.
Spend with certainty
Ask Sena where the budget returns the most and get an answer backed by real-world consumer activity, so spend follows the market.
Launch on real signal
Test a launch or a new market against real consumer signal first, and move when the data backs the call.
Every real-world signal, one answer
Sena orchestrates the team's own systems alongside receipts, store captures, shelf photos, and stated preferences from the consumer network. It collects the consumer read when needed, by market and category, then returns the decision with the signal behind it.
Every consumer input comes from a real consumer network.
The read refreshes per market and per category.
Every answer arrives with the capture that produced it.
Sena decision AI for marketing
Sena answers marketing questions from zero-party real-world data, then names the next move. Brand, growth, product marketing, and analytics all read from the same answer.
Which claim is winning the conversation in Germany, and is it converting?
"Refill saves 40%" holds 31% of category conversation in Germany, up 6 points. The recorded purchase follows in the 25–34 segment only. Move the claim into France, where it is absent, and demand looks the same.
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Get the why behind every answer
Sena reads the stated consumer signal, so the answer explains the cause and the next step.
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Decide faster
The answer comes from the current signal, shared directly by real consumers.
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Open the signal behind any figure
Every figure traces back to the geo-verified capture behind it, dated and placed.
How does Sena help marketing teams decide?
Sena reads the market, weighs the options against what consumers are choosing, and names the move to make. The team can settle the call in the room by acting on verified signals from real-world data.
Know how loud the brand is in every market
Sena reports the product's share against every player in the category and places the recorded purchases beside it. A rise in attention carries a commercial read.
A current share figure per market, the excess share against the product's market share, and the signal behind any point in question.
- Read each market separately, with its segments named.
- Pull stated preference and recorded purchase from a 5M+ consumer network.
- See segment-level share inside each market.
Build segments from what people bought
Sena builds each segment from recorded purchases and stated preferences in the market, then names the message that segment responds to.
Get purchase-based segments, size, and claims from each market.
- Draw segments from recorded purchases in each market.
- Track segment size and how it moves.
- Read the message fit for each segment and market.
Check the launch against real demand
Sena puts the concept, the pack, or the price in front of real consumers in the markets under review, then weighs the answer against category demand for the same window.
Get stated intent by market and segment, the competing products, and the demand curve the launch is entering.
- Test the concept with consumers who buy the category today.
- Read readiness market by market.
- Track the launch after it ships on the same network.
Real-world data from every market
Real people share consumer activity, with explicit consent, across 190+ countries. Sena collects the signal it needs from the consumer network in that market when the question needs it. Open any figure and the market, the date, and the capture behind it open with it.
Consumer network in 190+ countries
Purchase through to consumption
Marketing teams making the call
The reach behind every answer
countries of real-world consumer reach
consumer network, zero-party
integrations, so the signal reads beside the numbers already reported
Every consumer signal Sena reads comes from a contributor who agreed to share it.
Every marketing team decides with Sena
Brand and communications
Track perception across markets and read every shift.
Brand trackingGrowth and performance
Point spend at the segments with real demand.
Campaign performanceProduct marketing
Shape the message around what consumers say.
Share of voiceStrategy and analytics
Answer a stakeholder question from current consumer data.
Consumer intelligenceMarketing decisions across every market
CPG and retail
Read demand and perception in the market where the category decision happens in store.
Financial services
Track how products land with real consumers as signals arrive.
Telecom
See where adoption and sentiment move before churn shows up.
Consumer tech
Validate the message against the stated need before spending.
From real-world signal to the next move
The same loop runs behind every answer: real people share signal. Sena reads it, and the next move follows.
01 · Collect
Vetted contributors across 190+ countries share zero-party data under explicit consent.
02 · Ask Sena
Ask a marketing question. Sena weighs the signal and answers with the why.
03 · Decide
Act on a recommendation backed by what consumers said and track the shift.
The Sena decision stack
Sena answers marketing questions by reasoning over a consumer signal graph, built on real-world data collected in 190+ countries and 250+ integrations.
Intelligence layers. Signals runs on the consumer data today, and every answer shows the reasoning behind it. Simulations are in active development, and the decision layer is the framework a team decides against. Sena orchestrates the collection behind every answer today, and the orchestration layer that acts on connected systems sits ahead of that.
Consumer signal graph. Every signal, market, product, and data point connects, so one question reaches the markets and categories it names.
Data plane. Sena reads real-world signals from 190+ countries besides the numbers already reported. Upload a PDF, Excel, or CSV, or connect the campaign, CRM, and sales systems through 250+ integrations, including Salesforce and HubSpot.
Decisions backed by real consumers
Sena is the decision AI for marketing teams, and it reads the market directly in 190+ countries. That changes where the answer comes from, how current it is, and whether the figure behind it opens.
| Capability area | Typical setup | Sena |
|---|---|---|
| Market granularity | Regional roll-ups, with the market that moved inside the average. | Every market read on its own, with the segments named. |
| Where the signal comes from | Published coverage, public posts, and modeled stand-ins. | Real consumers naming the products they notice and the ones they buy. |
| Cadence | Monthly, quarterly, or the length of one commissioned read. | Pulled on request, per market and per category. |
| Attention beside purchase | Separate systems and a second project to connect them. | Stated preference and recorded purchase from one network. |
| Auditing an answer | A methodology document, with the source held by the provider. | Any figure opens on the geo-verified capture behind it. |
| What comes back | A dashboard or a deck describing what happened. | The next marketing move is with the reason attached. |
Read how teams are deciding
Brand health tracking: the metrics that predict revenue
Perception numbers move before revenue does.
BlogDecision intelligence vs business intelligence
Reporting says what happened. Decision AI names the move.
Market Mosaic
What consumers in 190+ countries are telling us this month.
See it in one market
Tell us the decision on the table, and we will show how Sena turns a real consumer signal into the next move.
What a walkthrough covers
- 01A category read in three markets named, reported separately
- 02Stated preference beside recorded purchase for the same window
- 03A live Sena answer to the question the team is weighing
- 04The signal behind any figure worth opening