Sena, decision AI for pricing teams. Every price move rests on a dated capture and a purchase.
Price is the fastest lever a revenue team has. Sena puts the captured market price and the purchase behind it in front of the call.
Contributors capture the price where the product sells and date every capture. The number in the model comes from the market.
Sena reports what buyers paid across the range and where purchases thin out. Load the margin model and move prices out against it.
Sena keeps promotional price and everyday price apart in each capture. Discount depth then prices out against the margin model loaded.
Contributors record the price on the product and the price on the receipt. The own price list sits beside both in one answer.
Real-world signal
The team's systems
Sena answers the price question from captures in the market and from what buyers paid. Pricing, revenue management, finance, and commercial leadership work off one answer.
Every price Sena reports carries the outlet, the market, and the day of capture.
A list price describes an intention. Sena reports what the buyer handed over at the till.
The promotional price stays marked, so discount depth shows up on its own line.
Every call here sits between a list price and the revenue it earns. Each answer rests on a ticket someone photographed in the market named. Open pricing analytics to follow a category over time, price benchmarking to place one line, or revenue forecasting to build the period.
How the category's prices moved over a period, from dated captures.
Explore →Rival prices are captured in the market every day, and promotions are kept apart.
Explore →Where the price sits against the market, broken out by outlet type.
Explore →The price beside the category, on dated captures from the market.
Explore →The price band where purchases hold, found before the move.
Explore →The margin model, priced against the discount depth in each market.
Explore →Price, mix, and promotion weighed together against recorded purchase.
Explore →The lever that moves the most, ranked on what buyers did.
Explore →The next period is built on the transactions behind it, market by market.
Explore →What buyers already pay for, and the model that captures it.
Explore →Bring the price the team argues about and see what the market is charging for it
Book a walkthrough →All ten revenue and pricing decisions
Sena carries three decisions from first capture to a price the team can defend. Each starts with a photograph of a price ticket.
Sena captures what competing products cost in each market and records the day. The price lands on the same ladder, everyday and promoted kept apart.
What it provides · A dated price ladder per market. The promoted line beside the everyday one and the capture behind each rung.
Sena reports what buyers in the category paid across the range and where purchases thin out. The recommended point sits on recorded transactions.
What it provides · The purchase count at each price point per market and the range where volume holds.
Sena sets the captured market price beside the team's own realized price. It weighs price, mix, and promotion as one picture per market.
What it provides · Own realized price against the captured market price. The mix behind it and the promotional depth that moved it.
Contributors across 190+ countries photograph the price on the product and keep the receipt for what they paid. The network runs 5M+ deep.
Sena captures prices in the markets named → the band per market where purchases hold.
Every market price Sena reports was photographed or paid by a person, and it names its outlet and date.
Set the point where buyers keep buying and margin survives.
Price optimization →Weigh price, mix, and promotion against one another per market.
Revenue management →Price discount depth against the loaded margin model, market by market.
Margin optimization →Place the price against the rival set on a dated capture.
Competitive pricing analysis →Hold the list price where the promoted line is already deep enough.
Explore CPG and consumer goods →Set the step between tiers on what buyers paid for each one.
Explore consumer tech →Price the fee against what households already pay elsewhere.
Explore financial services →Set the tariff step against the packages subscribers keep choosing.
Explore telecom →A photographed price goes in, and a defensible number comes out. The team moves, then watches what buyers do at the new point.
Contributors photograph the price where the product sells and record what they paid for it.
Sena takes the name of the line, the markets, and the move. It replies from the tickets captured around that price point.
Set the price with the captures attached, then track what buyers do at the new point.
One pricing question spans outlets, markets, and dates. Sena narrows capture to the set the price competes in, then returns them together.
Signals hold the captured price beside the paid price. Simulations test a move against the purchases at each point on the range. The Decisions layer frames the call. Any layer opens to the ticket beneath it. Orchestration arrives soon.
A captured price arrives joined to its product, its outlet, its market, and its capture day. A pricing query stays inside the set a buyer would compare.
Capture reaches 190+ countries and runs against the markets a price covers. Price lists, trade terms, and margin models load straight in. Billing and commerce ride in on 250+ integrations, Salesforce and HubSpot among them.
Every pricing team works from some picture of the market. Weigh them on three things. The origin of the number, the age of it, and whether anyone outside the room can check it.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where the rival price comes from | A website list price, scraped and retyped into a model. | A photograph of the price ticket where the product sells. |
| Everyday against promoted | One blended average that absorbs the promotional depth. | The everyday line and the promoted line, kept apart in every capture. |
| Advertised against paid | The advertised price, because what buyers handed over sits somewhere else. | The price on the receipt, taken where the sale happened. |
| Market coverage | The markets the provider already reaches. | Capture runs against the markets the price covers. |
| Freshness | A feed that arrives on the provider's own cycle. | Each capture shows the date it was taken. |
| What arrives | A price index and a commentary. | A price to move to, the captures behind it, and the point volume falls away. |
| Auditing a number | A method note, and the underlying records stay off-site. | The number expands into the price ticket that produced it. |
Where a pricing team gets a market picture it can defend.
How pack size and price point move together across a range.
What moved on price in the categories revenue teams watch. Subscribe →
Send over one line and the markets it sells in. We will show what the market is charging and what buyers paid.
