Sena brings decision intelligence to a strategy team, built from what consumers in each market bought and what they say they would choose.
A leadership team commits capital on the evidence it has in the room. Three conditions leave that evidence thinner than the decision deserves.
The material takes six weeks to assemble, and the decision window is four. The commitment happens, and the evidence lands as a retrospective.
Commercial arrives with a pipeline, marketing with awareness, and finance with a model. Three pictures of one market, built on three methods.
Where evidence runs thin, seniority fills the space. The call gets made, and the reasoning stays with the person who made it.
Sena is the decision AI with access to real-world data. It answers the question leadership brings to the room, from what consumers in the markets under discussion bought and what they say they would choose.
Sena answers from the same consumer record whichever function is asked, so a meeting opens on one picture.
Sena states the claim under review, tests it against recorded purchase in the markets it depends on, and reports whether it holds.
Every answer arrives with the path that produced it and the records underneath.
Decision intelligence holds up on two things: whether the evidence reaches the room in time and whether anyone in the room can check it.
Sena assembles every answer from four collected inputs, applied to the markets the question names.
| Input | What it answers |
|---|---|
| Receipts | What buyers in those markets paid, which is the movement a direction reads from. |
| Store captures | What the category charged and stocked in a real outlet, dated to the day. |
| Geo-verified photos | Pack, price, and facing read off the image, so a claim carries its evidence. |
| Stated preference | What a buyer would move to, which bounds a direction against future demand. |
The team's own numbers form a separate row. Board decks, planning models, point of sale and exports connect through 250+ integrations, so external movement reads beside internal performance.
Decision intelligence is the discipline of putting evidence directly under a decision. Reporting describes a period and leaves the call to the room, which is a different job.
Sena is the decision AI a strategy team uses for the second. The distinction matters at board level, since a dashboard describing last quarter answers a different question from the one on the agenda.
Four tests decide the choice, and the fourth separates most of the category.
Internal systems alone describe the company. A direction needs the market as well.
Collection scoped to the question, run when the question arrives.
One market at a time, with the segment named.
Every figure is open to the outlet, the market, and the date.
Evidence-based decision-making at board level breaks on availability more than on willingness. The evidence exists, and it sits beyond the company.
The purchases already made in every market the plan touches.
Stated preference from the same buyers, which bounds what the purchases imply.
Both reaching the room while the question is still open.
Strategic intelligence is the older name for the same job at board level, and three moments carry the most weight: a direction being set, a commitment being reviewed, and a successor inheriting both.
Three questions sit outside the material, and each one moves the decision it supports.
Evidence assembled over six weeks against a four week window arrives as a record of a call already made.
Three functions describing one market on three methods spend the meeting reconciling sources rather than weighing the direction.
A figure the room cannot open to a source is carried by whoever presents it.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers leadership questions from consumer data collected under explicit consent, then states the direction and the reasoning behind it.
Sena answers per market and then reports them together, so two functions describing different markets get reconciled before the meeting starts.
Sena places the claim under review beside the recorded purchase in the markets it depends on, so a position arrives already tested.
Every answer opens to the outlet, the market, and the date. Any figure in a decision record opens to the purchases underneath it.
Sena builds every figure on this page from a real-world signal captured when the question needs it, from what buyers in the markets under discussion did through to the dated capture a successor opens two years later.
Counts what buyers in each market bought and paid, so a direction rests on movement that already happened.
Lifts price, pack, and facing from images captured in real stores, each one dated to its capture day.
Signal arrives from the consumer network under explicit consent. Every figure under a direction comes from a person who agreed to share it.
Brings board decks, planning models, point of sale, and exports in through 250+ integrations, so external movement reads beside internal performance.
Each answer carries the market, the date, and the capture forward, so the basis for a call survives the person who made it.
Turns scattered board files, exports and spreadsheets into one queryable base, so a leadership answer draws on every cycle the team has filed.
Four groups read the same record, and each one needs a different cut of it before the commitment is made.
The direction. Needs the evidence in the room while the question is open.
The case for it. Needs one record every function reads from.
The capital behind it. Needs the condition that would change the call.
Continuity. Needs the reasoning recorded alongside the decision.
The same record, read against the movement each category actually shows.
Whether category movement is a pricing question or a range question, per market.
Which products households move toward as conditions change.
Where subscribers are heading before the network commitment is signed.
Whether stated demand supports the roadmap the board is about to fund.
One mechanism, applied per market and per category. Each step is documented, which is what keeps the direction defensible.
Real contributors share what they buy and pay under explicit consent, in the markets the question names.
Sena states the claim under review and reads it against the recorded purchase in the markets it depends on.
The direction arrives with the movement supporting it and the condition that would change it.
Most leadership material describes a period and leaves the call to the room. Sena answers the call and shows the working.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where the evidence comes from | Internal systems, which describe the company accurately and leave the market to a second source. | Purchases and stated preference from people in the markets under discussion. |
| Timing | Assembled over weeks, arriving after the decision window closes. | Collection scoped to the question, run when the question arrives. |
| Consistency across functions | Each function brings its own source, and the meeting reconciles them. | One consumer record every function reads from. |
| What comes back | A description of what happened. | A direction, the movement supporting it, and what would change it. |
| Market granularity | One regional picture, so a divergent market disappears. | Each market answered alone, then reconciled with the others. |
| Auditing a call | A methodology annex, with the records held by the provider. | Any answer opens to the outlet, the market, and the date behind it. |
| Continuity | The reasoning leaves with the person who made the call. | The basis stays recorded beside the decision. |
Three situations where evidence reaching the room on time changes the decision.
Read both claims against the same consumer record, so a meeting opens on one picture and spends its time on the call.
Check whether the movement that justified a direction still holds, and report the market where it changed.
Pass the reasoning with the decision so a successor inherits the basis alongside the commitment.
Decision intelligence puts evidence under the call. The four decisions below are what a strategy team assembles around it.
Every strategy decision Sena answers, in one place
The movement under a call
Counts what buyers in the category did, which is the record every direction reads from.
Explore market intelligence 02The futures worth preparing for
Weights each branch of the plan on what consumers in the exposed markets already did.
Explore scenario planning 03Who the direction competes with
Places each player on price, presence, and share of recorded category spend.
Explore competitive landscape analysis 04The size behind the case
Counts the category from purchase, so a direction arrives with a value attached.
Explore total addressable marketThe walkthrough takes one claim from a live plan, tests it against consumer activity in the markets it depends on, and traces every figure to the capture behind it while the team watches.
Tell us the claim and the markets, and we will test it.