Sena tests competitive positioning on the people it targets, setting what they bought beside what they say separates one option from another. Every reading carries the market, the segment and the date behind it.
A position is a claim about how buyers tell one option from another. Three conditions let that claim drift away from what buyers recognize.
The statement gets written in a workshop and tested on the people who wrote it. The buyers it describes come last in that order when they come into it at all.
A position is drawn against the competitors a team watches. Buyers compared the product against a different shortlist.
The statement carries through a three-year plan while the category moves underneath it.
Sena is the decision AI with access to real-world data. It tests the position on the buyers it targets, using what those people purchased beside what they say separates the options.
Sena counts what the target segment bought across the category, so a position starts from the revealed choice.
Sena reports which attribute buyers use to tell the options apart and how far it separates them.
Every reading arrives with the market, the segment, and the period behind it.
A position holds up on two things: whether the comparison set matches the buyer's, and whether the separating attribute was measured or asserted.
Sena tests every position from four collected inputs, applied to the target segment.
| Input | What it answers |
|---|---|
| Receipts | What the target segment bought, including the alternative they chose on other occasions. |
| Store captures | What each option charges and how it presents in a real outlet, dated to the day. |
| Geo-verified photos | Pack, price, and facing read off the image, so a perceived difference has evidence. |
| Stated preference | Which attribute a buyer uses to separate the options, and what would move them. |
The team’s own numbers form a separate row. CRM, point of sale, and exports connect through 250+ integrations, so a position reads against the customers already held.
A competitive positioning framework holds three questions still while the market moves.
The segment the position targets, defined by what they purchase.
The options that buyer compared, taken from their own purchase record.
The attribute the buyer uses to choose, measured against the alternatives they named.
Most positioning work answers the first and third from internal opinion. The second needs the buyer's own record, which is where a workshop reaches the end of its material.
Competitive positioning analysis runs in three steps, and the second decides the answer.
The options the target segment bought across the period, which often differs from the tracked competitor list.
How far each attribute distinguishes the options for those buyers.
Whether the intended position matches the attribute buyers already use.
B2B competitive positioning shares the method and changes the evidence available. Where the account sells a physically retailed consumer category, the same receipts and captures apply. Where it sells into a market with little retail presence, the read rests on stated preference and on the customer's own connected systems.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers positioning questions from consumer data collected under explicit consent, then names the attribute that separates.
Sena tests the position in every market a team names, then reports them together, so a claim that holds in one market and reads as shared in the next arrives as two findings rather than one average.
Sena places what buyers say separates the options beside what they purchased, so a stated attribute gets checked against the revealed choice.
Every reading opens to the outlet, the market, and the date. Any claim in a positioning deck opens to the people it was measured on.
Sena builds every figure on this page from real-world signals captured when the question needs it, from what the target segment purchased through to the dated capture a team opens when a positioning claim gets challenged.
Records what the target segment bought across the category, including the alternatives chosen on other occasions.
Reads price, pack and facing off images captured in real stores, so a perceived difference rests on a dated capture.
Signal arrives from the consumer network under explicit consent. Every stated attribute comes from a person who agreed to share it.
Brings CRM, point of sale, and exports in through 250+ integrations, so a position reads against the customers already held.
Each reading carries the market, the date, and the capture forward, so a positioning claim opens to the people behind it.
Turns scattered positioning files, exports and spreadsheets into one queryable base, so a position draws on every cycle the team has filed.
Four teams work from the same reading, and each one needs a different cut of it before the claim goes out.
The position itself. Needs the separating attribute measured before it gets committed.
The claim in the market. Needs to know where it separates and where it reads as shared.
What the product promises. Needs the attribute buyers use, per segment.
The argument in the room. Needs the alternatives buyers weighed in the end.
The same test, run on the attribute each category actually decides with.
Which attribute separates options in the aisle, and which one every pack claims.
What households weigh when they choose one provider over another.
Whether coverage, price, or service separates operators for each segment.
The feature buyers pay a premium for, against the one they say they want.
One mechanism, applied per market and per category. Each step is documented, which is what keeps the position defensible.
Real contributors share what they buy and prefer under explicit consent, in the markets the question names.
Sena draws the comparison set from what the target segment purchased, then measures separation per attribute.
The separating attribute reports per market and per segment, with the evidence attached.
Most positioning work tests the claim on the people who wrote it. Sena tests it on the people it targets.
| Capability area | Typical setup | Sena |
|---|---|---|
| Who the position gets tested on | A workshop, then a small qualitative check. | The segment the position targets, drawn from what they purchased. |
| The comparison set | The competitors the team tracks. | The options that buyer compared, taken from their own record. |
| The separating attribute | Chosen for what the company values. | Measured for how far it distinguishes options for those buyers. |
| Shared attributes | Claimed alongside everyone else. | Marked as shared when every option in the set claims it. |
| Market granularity | One position, carried across the region. | Each market tested on its own, with the segment named. |
| Refresh | Set at the strategy cycle and carried for years. | Reread each cycle so erosion appears while there is time. |
| What comes back | A statement and a set of pillars. | The attribute that separates, the market it holds in, and the evidence. |
Three situations where testing a position on real buyers changes the decision on the table.
Check whether the intended attribute separates the options for the target segment, market by market.
Draw the alternatives from what the segment purchased, so the position answers the shortlist buyers used.
Read whether the separating attribute still holds, so a price premium rests on a measured difference.
A position names what separates. The four decisions below are what a strategy team reads around it.
Every strategy decision Sena answers, in one place
The players a position faces
Places every option on price, presence, and share of recorded spend, per market.
Explore competitive landscape analysis 02The position still open
Names the demand every option currently sends elsewhere, which is where a new position can stand.
Explore white space analysis 03The category around a claim
Counts what buyers in the category paid, so a position reads against category movement.
Explore market intelligence 04Which line carries the claim
Weighs each line in the range, so the position sits on the product that earns it.
Explore portfolio strategyThe walkthrough takes one positioning claim, draws the comparison set from what the target segment purchased, and opens the evidence behind every reading while the team watches.
Tell us the claim and the segment, and we will test it.