Sena builds pricing intelligence from what each competitor charges in a market, with the outlet, the date, and the capture attached.
Most commercial teams already track competitor prices. Three things decide whether the number holds the moment a buyer pushes back.
A published price list records what a competitor advertised. The buyer in the meeting is quoting what they were charged last week.
A regional average folds twelve markets into a single line. The market where a rival cut hardest reads the same as the eleven that held.
A competitor price arrives as a figure in a slide, with the record it came from held in another system. The room has the claim, and the evidence sits one step away.
Sena is the decision AI with access to real-world data. It reports what each competitor charges in the market under review, from what buyers there paid, and what a capture recorded in the outlet.
Sena reports the price each competitor holds, one market at a time, and dates every figure to the capture behind it.
Sena sets the price recorded in the market beside the price in the team's own systems for the same window.
Every price opens to the outlet, the market, and the date it came from.
A pricing picture holds up on two things: how the prices were collected and how tightly the market and the window were drawn around them.
Follow in this market. The cut reached the transacted price and category demand moved with it, so the market price is real and the gap is costing volume.
A pricing intelligence platform is judged on its inputs. Sena collects four.
| Input | What it answers |
|---|---|
| Receipts | What a buyer in that market paid, line by line, including the promotion applied. |
| Store captures | What a competitor charges and stocks in a real outlet, with the market and date attached. |
| Geo-verified photos | Price, pack, and facing read straight off the image, so the number and its proof land together. |
| Stated preference | The price a buyer accepts and the point where they switch away. |
Competitive pricing intelligence starts with the boundary. Name the competitors that count in that market, and the answer changes with the list.
Three to five direct rivals plus the private label where it holds real share. The list decides what the market price means.
Sena fixes both on every report, which keeps two cycles comparable.
Each competitor figure carries the day it was recorded, so a rival discount shows up as the discount it is.
Sena sets the market price beside the own price and beside the recorded demand for the same window, so the price under discussion carries a reason.
The demand read for the same window answers it.
The gap quantifies what is left on the table.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers pricing questions from consumer data collected under explicit consent, then names the price to hold.
Sena answers a pricing question across the markets a team names, and reconciles each market line before reporting it. The markets that diverge get named in the answer.
Sena places the market price beside the recorded purchase for the same window, so a price move reads against what buyers did. Category demand shows alongside, so a flat result reads against a soft market.
Every price opens to the outlet, the market, and the date. A price challenged in the room gets answered from the same screen.
A price recommendation rests on the capture behind it. Sena builds every figure here from real-world signals, captured when the question needs it. It runs from what buyers in the market paid through to the dated capture a team opens in the room.
Records line by line what buyers in each market paid for the category, so the price on the table rests on money that changed hands.
Reads the price and the promotion off images captured in real stores, dating each capture to the day it was taken.
Signal arrives from the consumer network under explicit consent. Every price point comes from a person who agreed to share what they paid.
Brings price lists, point of sale, and revenue data in through 250+ integrations, so the market price reads beside the price in the system.
Each price carries the market, the date, and the capture forward, so a rival quote gets checked in the meeting it appears in.
Turns scattered price files, exports, and spreadsheets so a pricing answer draws on every record the team holds.
Four teams read the same market price, and each one needs a different cut of it before they can act.
The price the team quotes. Needs the market price per country before the list gets reset.
Whether the number holds in the room. Needs the capture behind any challenged figure.
Margin. Needs the gap between the own price and the market quantified by the market.
The entry price in a new market. Needs what buyers there already pay.
The same price read, checked against the decision each category actually makes.
The outlet price is beside what buyers paid, where the category decision happens in store.
How product pricing lands with real consumers across regions, market by market.
Where a tariff move changed what buyers chose, and where it passed unnoticed.
Stated willingness to pay, set beside the price on the receipt.
One mechanism, applied per market and per category. Each step is documented, which is what keeps the price defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena reads the price, pack, and promotion off the captures and attributes each to the competitor and outlet it came from.
The market price reports beside the own price and recorded demand for the same window, market by market.
Most price tracking reads what a competitor published. Sena reads what a buyer in that market paid.
| Capability area | Typical setup | Sena |
|---|---|---|
| Where the price comes from | Published lists and web scrapes record the advertised figure. | Recorded purchase in that market, alongside what the outlet capture found. |
| Auditing a figure | A methodology document, with the records held by the provider. | Any price opens to the outlet, the market, and the date. |
| Cadence | Refreshed on a project cycle, so the price ages before the quarter closes. | Collection runs for the market named when the question needs it. |
| Market granularity | Regional roll-ups, so the country that moved sits inside the average. | Each market answered on its own, with the segment named. |
| Advertised against transacted | One figure carries both, so a discount reads as a price. | Both reported beside each other, on the same window. |
| What comes back | A dashboard describing what competitor prices did. | The price to hold, the market to hold it in, and the reason. |
Three situations where a market-level price reading changes the decision on the table.
Read whether the cut reached the transacted price or sits on the advertised one, then hold or follow per market.
Open with what buyers there already pay, and set the entry price against the competitor list for that market.
Set your price above the market and read whether preference is held, so the premium rests on a measured position.
Pricing intelligence names the price. The four decisions below are what a commercial team asks around it.
Every sales decision Sena answers, in one place
Every rival, priced and dated
Names of competitors who moved in the market, what they charge there, and the capture is behind the claim.
Explore competitive intelligence 02Outcomes read against the market
Sets own wins and losses beside what the category and every rival did inside the deal window.
Explore win/loss analysis 03Which outlets carry the line?
Reads where buyers in each market bought and where there is their own coverage and a rival's overlap.
Explore channel reach 04Real demand under the number
Reads its own pipeline against category demand for the same market and the same window.
Explore sales forecastingThe walkthrough runs the pricing question on the markets named and opens the capture behind every figure while the team watches.
Tell us the category and the markets, and we will bring the price read.