Sena delivers sales intelligence on what buyers in an account's market paid for.
Most reps open a call with a profile and a news alert. Three things decide whether the brief holds, and each one shows up in the first ten minutes.
A name, a title and a phone number get the rep into the room. They leave the account's category last quarter to a second source, which is where the conversation goes next.
A funding round or a leadership change signals activity at the account. It reports the company, and the market that funds it sits in a separate read.
A rep quotes a category figure in a meeting. The buyer asks where it came from, and the source is in a different system.
Sena is the decision AI with access to real-world data. It reports what buyers in the account's market paid and chose, what the category charges there, and which competitor holds position.
Sena reads the market an account sells into, one market at a time, and reports what moved across the window.
Sena names what changed since the last cycle, so the call opens on something the buyer recognizes.
Each number opens to the market, the date, and the capture it came from, so the rep answers the source question inside the call.
Sales intelligence is judged on what it puts in front of a rep before a call. Contact coverage answers who to reach. This answers what their market is doing.
Category spend recorded in the account's own market.
What the category and each rival charges and stocks, dated to the capture.
Price, pack, and facing read off the image, so a claim carries its evidence.
What buyers in that market want next, and the point at which they switch.
The account record, the stage, and the data behind it, set beside the four inputs above.
The boundary decides what counts as their market. A multi-country account gets each country read on its own.
Sena counts recorded purchases and captures the category price across the same dates, so the movement is measured.
Sena reports what each rival charges and stocks in that market, with the day on every capture.
Sena connects the CRM, so the market read sits where the rep already works. That is the job sales intelligence software does.
Open on the movement, dated, in the market the buyer runs. Answer the source question inside the meeting, from the capture behind the figure.
Set the account's own numbers against the category for the same window.
Four consented sources feed one read: recorded receipts, store captures, geo-verified photos, and stated preference. Each carries the market and the date it was taken in.
The read returns beside the account record, where the rep already works.
Real people share what they buy and prefer, under explicit consent. Sena captures it directly at the source, so every figure traces back to where it came from whenever a number comes under question.
Sena answers account questions from consumer data collected under explicit consent, then names what to open with.
Sena resolves an account question across the markets a team names, reconciling each line before it reports.
Sena places the account's own figures beside the recorded purchase in their market for the same window, so performance reads against conditions.
Each figure opens to its market, its date, and its capture. A buyer asking where a claim came from gets the outlet and the date.
A call brief rests on the signal behind it. Sena builds every figure here from real-world signals, captured when the question needs it. It runs from the account's market through to the dated capture a rep opens when a buyer asks where a claim came from.
Records what buyers in the account's market paid and chose, so the brief opens with what moved in the category.
Reads price, pack, and images captured in real stores, so a claim about the account's category carries a dated capture.
Signal arrives from the consumer network under explicit consent. The market side rests on consented purchase from people in that market.
Brings the CRM, sales, and revenue data in through 250+ integrations, Salesforce and HubSpot among them, so the market read sits beside the account record.
Each figure carries the market, the date, and the capture forward, so a rep answers the source question inside the call.
Turns scattered account notes, exports, and spreadsheets so a brief draws on everything the team has filed on that account.
Four teams read the same brief, and each one needs a different cut of it before they can act.
The conversation. Needs the movement in the buyer's market before the call opens.
The brief. Needs one market read that every rep can carry into a room.
Coverage. Needs to see which accounts sit in markets that moved.
The stack. Needs the market read to land beside the CRM record.
The same brief, read against the decision each category actually makes.
What the account's category sold in store, market by market, and at what price.
Where consumer adoption of the account's product class moved in their region.
Which markets under the account show subscribers changing providers?
What buyers in that market state they want next, against what they bought.
One mechanism covers every account and every market. Each step is documented, which is what keeps the brief defensible.
Real contributors share what they buy and pay under explicit consent in the markets named.
Sena counts category demand, price, and competitor position for the account's market across the window.
The read returns beside the account record, with the market, the date, and the capture behind every figure.
Most of this category answers who to contact. Sena answers what their market did.
| Capability area | Typical setup | Sena |
|---|---|---|
| What the brief covers | Contacts, firmographics, technographics, and site activity. | What buyers in the account's market paid and chose, plus the category price there. |
| Where the data comes from | Contact lists and company filings on the public record. | People in the market who consented to share their purchases and preferences. |
| Cadence | Refreshed on a set cycle, so the read is as current as the last refresh. | Collection runs against the account's own market at the time of the call. |
| Market granularity | One record per account, with the region rolled up. | Each market the account sells into answered on its own. |
| Competitor position | Described from public sources where they exist. | Captured in real outlets, priced and dated per market. |
| Auditing a figure | A methodology page, with the records held by the provider. | Any brief figure opens to the market, and the day it was read. |
Three situations where the account's market read changes how the call goes.
Lead with the movement in the buyer's own market, dated, ahead of any company profile.
Open the capture behind a category figure while the buyer is still asking about it.
Read what the account's category did across the contract term, so the conversation rests on measured conditions.
Sales intelligence reads the account's market. The four decisions below are what a sales team asks around it.
Every sales decision Sena answers, in one place
The accounts whose markets moved
Ranks the list on category demand recorded in each account's own market.
Explore lead intelligence 02Every rival, priced and dated
Names what each rival in the account's market charges and where they sell.
Explore competitive intelligence 03Outcomes read against the market
Reads why deals in that account's market closed the way they did.
Explore win/loss analysis 04Real demand under the number
Sets the account's own market demand beside the pipeline it feeds.
Explore sales forecastingThe walkthrough builds a live brief on a real account in the markets named and opens the capture behind every figure while the team watches.
Tell us the account and the markets, and we will bring the brief.