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Sena shows where care is within reach

Rwazi built Sena, a Decision AI that shows health teams where care is reachable and where access gaps sit, from facility photos and consented consumer input.

  • 190+ countries
  • 5M+ consumer network
  • 250+ integrations
Live readingsExample therapy area
Facilities able to deliver the therapy
12 / 41 listed
Population in the catchment
486K
From the team's own files
Population per capable facility
40,500
Above target in 3 catchments
Top barrier consumers name
Travel time
Named by 44% of people asked
every facility figure opens a dated, geo-verified photo
Where access starts

Facilities decide access to care

Claims data shows care that happened. The care that happens next depends on nearby facilities, what each can deliver, and how people choose.

Directories list sites, capability varies

DIRECTORY INFUSION CENTER ALISTED ✓ INFUSION CENTER BLISTED ✓ SPECIALTY PHARMACYLISTED ✓ LISTED IS NOT CAPABLE AT THE SITE · PHOTOGRAPHED CAPABLE A NO CHAIRS B HOURS 9–1 PHARMACY 1 OF 3 CAN DELIVER THE THERAPY

A directory lists an infusion center or a pharmacy. The site itself shows the equipment, services, and hours a therapy needs.

Sena. Sena captures geo-verified photos of each facility and documents its services, equipment, hours, and accessibility.

Gaps hide inside regional averages

REGIONAL AVERAGE 1 CAPABLE SITEper 24,000 LOOKS WELL SERVED BY CATCHMENT 2 SITES 1 SITE NONE INREACHGAP THE GAP SHOWS WHERE IT SITS

A region can look well served while one catchment inside it sits far from any capable site.

Sena. Sena maps the capable facilities in each catchment against the population around them and sizes each access gap.

Wellness demand differs by neighborhood

AREA AAREA B AGE 25–40AGE 25–40 INCOMEINCOME HOUSEHOLDHOUSEHOLD SAME ON PAPER STUDIOSTUDIO CLINICCLINIC SPEND / MOSPEND / MO DEMAND READS AREA BY AREA

Two areas with matching demographics can hold different demand for a studio, a clinic, or a wellness product.

Sena. Sena captures consented consumer input on activity levels, spending, and preferred formats, so demand reads area by area.

The decisions

Four decisions healthcare teams make

Each decision opens its method page, with the signals Sena reads and the questions healthcare teams bring.

2 CAPABLE · 41K0 CAPABLE · 63K CAPABLELISTED
Decision 01

Map which facilities can deliver a therapy

Sena documents the relevant facilities, from infusion centers to specialty pharmacies, and sets capability against the population each one serves.

Decides: Where market access and field teams focus first, and where a care network needs another capable site.

See facility access mapping →
SITE 1SITE 2SITE 3 6 NEARBYHIGH DEMANDLOW SPEND
Decision 02

Choose the next wellness location

Sena counts the nearby fitness and wellness facilities and captures local fitness activity and spending, then sets local demand against the facilities around each candidate location.

Decides: Which neighborhoods support the concept.

See fitness and wellness location intelligence →
EYE LEVEL2 FACINGS PHARMACY 07NOT LISTED
Decision 03

Track OTC product position in pharmacies

Sena captures geo-verified photos in pharmacies and reads where each OTC product sits beside the competing products.

Decides: Which pharmacies and territories get the next push.

See in-store competitive tracking →
PACK4.99VARIANT A · 38PACK5.49VARIANT B · 61PACK3.99VARIANT C · 44
Decision 04

Test a consumer health launch before it ships

Consumers in the target market evaluate the concept, pack, and price, beside photos of the competing products in local stores.

Decides: Which variant, pack, and price go to market.

See concept testing and launch validation →
ONE THERAPY · POPULATION PER SITE MARKET A18K MARKET B52K MARKET C27K INFUSION · 14 SEPGEO-VERIFIED

One therapy area, three to five markets, and a photo behind every facility figure.

Get the access reading →
How a team checks each figure

Each facility reading opens its photo

Sena ties every facility count to the capture behind it, so a team checks each access gap site by site.

DATED 14 SEP LOCATEDCOUNTED ✓

A geo-verified photo per facility

Each facility reading carries its photo, location, and date, so a capability count rests on confirmed sites.

CONSENT ZERO-PARTY PERSONEXPLICITAT THE SOURCE

Consumer input, consented and checked

People share access barriers directly, with explicit consent. Each capture clears a multi-level QA flow before it counts.

See how Sena works →
Access gap

Count who each access gap leaves out

An access gap shows how many people each capable facility in a catchment has to serve. Sena counts the capable facilities from geo-verified photos and sets them against the catchment population in the team's own files.

  • Capable sites separated from listed sites
  • Gaps sized by population and by type
  • Barriers consumers name, from travel to opening hours
Access gap calculatorExample figures
Within capable capacityOutside it
Population per capable facility
40,500
Access gap
5 sites

The access gap calculator. Two counts show how many people each capable facility serves.

ONE MARKET · ONE DECISION 2 3 CAPTUREREADCOMPAREDECISION

A walkthrough runs Sena on one therapy area or wellness format in one market, from facility photo to the decision on the table.

Book a walkthrough →
By team

Which healthcare team owns the question?

Pick the closest fit, and the walkthrough starts from that team's decision.

Access reading

The healthcare access reading, one therapy

A real Sena reading for one therapy area across three to five markets, with the facility photos behind every figure.

  • Capable facilities against the population in each catchment
  • Access gaps sized by population and type
  • The top barriers consumers name, by area
ACCESS READING · ONE THERAPY CAPABLE VS LISTED GAPS BY TYPE INFUSION3 gaps SPECIALTY PHARMACY1 gap TOP BARRIERS NAMED TRAVEL TIME OPENING HOURS COST
How it works

How Sena answers a market question

Step 01 · Capture
LOCATION 0417 · OUTLET GEO ✓ DATED 14 SEP QA CLEARED

Capture

Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.

Step 02 · Read
CAPTURES SYSTEMS · 250+ UPLOADED FILES SenaONE READING

Read

Sena reads those captures beside the files and systems already in use, across 250+ integrations.

Step 03 · Compare
MARKET A −16% MARKET B ON PLAN PLANCOUNTED

Compare

Sena compares the market against the plan and shows each gap, with every figure traced to its source.

Two ways to read access

What changes when photos show the facility

AreaCommon methodSena
Facility capabilityDirectory listings of sitesGeo-verified photos of services, equipment, and hours
Access gapsRegional averages from claims dataCapable facilities set against each catchment's population
Choice of carePatient volume by siteConsumers state how they choose a facility and what makes it hard to reach
Launch decisionsLaunch calls made before the target market weighs inConcept, pack, and price tested in the target market, beside the competing products in store
AuditingFacility lists reconciled by handEach facility figure opens the photo behind it
THERAPY AREAONE MARKET THE DECISIONDUE THIS QUARTER TALK TO THE TEAMSCOPED

Talk to the team about one therapy area, one market, and the decision due this quarter.

Talk to the team →
FAQ

Questions healthcare teams ask

01 What is healthcare market intelligence?
Healthcare market intelligence covers the facilities, competitors, access conditions, and consumer choices in a healthcare market. Sena is a Decision AI with access to real-world data: it captures facility photos and consented consumer input, then shows where care is reachable, where demand sits, and where competitors operate.
02 What is healthcare facility access mapping?
Healthcare facility access mapping documents the facilities able to deliver a type of care and measures how easily people can reach it. Sena captures each facility through geo-verified photos, then sets capability against the population around it.
03 What consumer information does Sena use in healthcare?
Sena captures consented input that people share directly, such as how they choose a facility, how far they travel, and what makes a site hard to reach, plus geo-verified photos of facilities. Clinical and patient health data stay outside its capture.
04 How does Sena help pharma teams with market access?
Sena shows which facilities can deliver a specialty therapy, from infusion centers and specialty pharmacies to clinics, and which catchments sit far from all of them. Market access and field teams see where to focus first.
05 How does Sena help medical device teams?
Sena maps which facilities hold the equipment and services a device needs, and where catchments sit beyond reach. Commercial and field teams see where adoption can start and where access limits it.
06 What sources does Sena draw on in healthcare?
Sena draws on four sources: the team's own files, its systems across 250+ integrations, consumer activity shared with explicit consent through a 5M+ consumer network across 190+ countries, and computer vision on geo-verified facility photos. Sena captures the last two when a question needs them.
07 Which systems does Sena connect to for healthcare teams?
Sena connects to CRM and planning systems across 250+ integrations, including Salesforce and Microsoft Dynamics, and reads uploaded Excel, CSV, and PDF files, so facility and consumer readings sit beside the team's own figures.