Key driver analysis on request
Sena shows what changed in a team's data and market. Every signal traces to its source, so the next call starts from what moved.
- 190+ countries
- 5M+ consumer network
- 250+ integrations
Figures in this exchange are illustrative.
Changes surface late
A shift in the market shows up in the numbers. The plan keeps running on last quarter's picture.
Each source sits apart
Sales sit in the CRM, and prices are in a spreadsheet. The link between them surfaces after the plan locks.
Totals hide the pattern
A total shows how much moved. The reason sits in how the columns move together.
The source gets lost
A number reaches the meeting long after it moved. By then, the column behind it is hard to find.
A change, tied to source
A signal is a meaningful pattern or change in data. The source can be a spreadsheet, a CRM export, a store photo, or a web page.
- 01
It answers what changed
A sales lead asks what moved in one region this month. Sena returns the figures that moved, each with its source.
- 02
It finds what moves together
Sena scans a file for relationships across every column at once. The lead puts the next budget behind the factor that moves most with sales.
- 03
It shows the source
Each number ties back to the column and file. The lead checks any figure before quoting it in a plan.
Sena scores what matters
Sena is a decision AI with access to real-world data. Signals is the base layer, where the next call starts.
Every new scored file
When a file lands, Sena scores it and picks out the most meaningful relationships. The lead asks what stands out and gets them back, each with its source.
Scores that hold
The same data returns the same scores. A score holds from one meeting to the next until its data moves.
Fresh figures captured on request
Sena searches the open web when a question turns on current events. It orchestrates a capture across Rwazi's 5M+ consumer network when a plan needs real-world figures.
One flagged driver
Sena flags when one product or company skews the data behind a result. The lead sees whether to plan for a broad trend or for one product.
One market with four changes
A pricing lead asks Sena what shifted in one market since the last report. Sena returns four changes, from a rival's price cut to a rise in mentions of hidden fees. The lead reprices before the next plan locks.
New store · 12 Oct
Figures in this exchange are illustrative.
Signals that change a call
Each card is a question where the change behind a number decides the next move.
Why one territory lags
A regional lead sees one territory behind target. Sena weighs price, coverage, competition, and demand together and names the cause behind the gap. The lead acts on that cause first.
What decided the purchase?
A marketing lead sees share move in one market. Sena orchestrates a capture of buyers on request and shows what decided their choice. The lead puts budget behind the lever tied to the number.
Where perception is moving
A marketing team wants to know how buyers rank the company against competitors. Sena shows where perception is moving, segment by segment. The team acts on the segments where it slips.
Checks behind every signal
A signal earns a place in the plan once the team can check where it came from.
- 01
Every number has a source.
The team can open any figure to its column.
- 02
Scores hold still.
Scores move only when the data moves.
- 03
Captures pass QA first.
Captures pass several QA checks before they count.
- 04
The team owns the call.
The team weighs each signal and picks the response.
Where Signals fits
Intelligence Layers
Signals is the base of Sena's four intelligence layers.
Open Intelligence Layers Sena moduleSimulations
Sena projects each move's outcome, with its range, before money moves.
Open Simulations Sena moduleConnect
Sena works across a team's own files beside real-world data.
Open Connect Sena moduleMarket signals
Sena reports early movements in what consumers buy, dated and placed, on request.
Open Market signals Sena moduleDecisions
Decisions weigh each call against budget, timing, and capacity, and return the strongest with its reasoning.
Open DecisionsSee one example run
The demo runs one fixed example, from a file upload to a tested move. Its figures are illustrative.
Questions about Signals
01What is key driver analysis?
Key driver analysis ranks the factors behind an outcome, such as sales or churn. Sena Signals, from Rwazi, shows which factors move with the outcome. Each one traces to its source.
02What is Sena Signals?
Signals is the first intelligence layer with access to real-world data. It shows on request what changed in a team's data and market, and it is live today.
03What is correlation analysis?
Correlation analysis measures how strongly two variables move together. Sena, Rwazi's decision AI, runs it across every column of an uploaded file. It shows what moves with sales.
04When does Sena look for changes?
Sena Signals looks for changes whenever the team asks. It answers from the latest data it can reach. It scores each new file as soon as it lands.
05What data feeds Sena Signals?
Sena Signals draws first on a team's own files and CRMs like Salesforce and HubSpot. Sena searches the open web and orchestrates captures from Rwazi's 5M+ consumer network on request.
06How repeatable are Sena Signals scores?
Sena Signals scores data by a fixed method. A new score means the data behind it changed.
07What are demand signals?
Demand signals are early signs of what customers will buy, such as order trends or price moves. Sena, Rwazi's decision AI, shows them on request from a team's data and captures in 190+ countries.