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Decision intelligence for enterprise teams. Consumer activity, pricing and category shifts across 190+ countries, written for the decisions you make this quarter.
Best Market Intelligence Tools and Platforms in 2026
Compare the 15 best market intelligence tools of 2026 by category, price, and coverage, and see where Decision AI goes beyond them.
How the 2025 U.S. govt. shutdown is shaping consumer spending
The 2025 U.S. government shutdown is hitting households and businesses hard. With federal workers not paid, SNAP benefits at risk, and economic data delayed, consumer spending slows, forcing companies to adapt to financial strain and uncertainty.
Joseph RutakangwaCo-founder & CEO
How Apple's iPhone 17 is redefining global supply chains
Apple's move to build every U.S.-bound iPhone 17 in India marks a new chapter for global supply chains. India's output has jumped 240% in a year, pushing past China to become Apple's top supplier; reshaping trade, challenging rivals, and shaping what consumers expect from their next upgrade.
Joseph RutakangwaCo-founder & CEO
Corporate breakups and the future of consumer packaged goods
Kraft Heinz, Keurig Dr Pepper, and Unilever are reshaping strategy by breaking up sprawling portfolios. The goal is sharper focus, faster adaptation, and stronger consumer trust. Agility, digital engagement, and sustainability are emerging as the real drivers of growth in consumer goods.
U.S. economy 2025: Inflation's lasting impact on consumer spending
Despite cooling inflation and steady job growth, U.S. households remain under strain. Rwazi Insights shows real wages have slipped 0.7% since 2021, leaving families with less purchasing power.
Joseph RutakangwaCo-founder & CEO
Eastern Europe's economic rise: A new frontier for consumer markets
Eastern Europe's $12.8T economy is reshaping the European market. Consumers in Poland, Romania, and Ukraine are growing more digital, savvy, and value-conscious, creating a new frontier for brands and investors.
Walmart to Apple: the few companies defining consumer behavior
The top 10 consumer giants now command $2.2T in revenue. Walmart and Amazon dominate on value and convenience, Apple and LVMH win on innovation and luxury, leaving the mid-market squeezed.
Joseph RutakangwaCo-founder & CEO
How consumers are shaping the $127 trillion global stock market
The $127T global stock market is less about profits and more about people. From U.S. tech giants to India's fintech surge, consumer behavior is the real engine driving valuations.
Joseph RutakangwaCo-founder & CEO
U.S. services surplus triples to $289B and redefines America's trade balance
Over 20 years, U.S. services exports grew from $100B to $1.1T, generating a $289B surplus that offsets part of a $1.2T goods deficit. Knowledge-based industries are America's engine.
Joseph RutakangwaCo-founder & CEO
Global tax rule: why business leaders are rethinking where they operate
Corporate tax policy is no longer just a backend issue, it shapes where businesses operate and how much consumers pay. As tax competition intensifies, companies relocate to stay competitive.
Global backlash: why US brands are losing trust abroad
70% of major US brands see declining favorability globally. Coca-Cola down 28%, FedEx 37%, Warner Bros 31%. Brands must localize or lose to nationalism.
Why AI-powered supply chains are the new backbone of global business
AI is turning supply chains into strategic growth engines. 90%+ forecasting accuracy, 25% faster fulfillment, companies moving beyond manual systems gain efficiency, agility, and market leadership.
Joseph RutakangwaCo-founder & CEO
How the airline recession is making travel more accessible than ever
As airfare drops 5.3% year-over-year, a wave of budget-conscious travelers is reshaping the skies. Airlines face recession but consumers gain access. A reset in who travels and how often.
Joseph RutakangwaCo-founder & CEO
India's ride-hailing revolution: why Uber is rethinking its global business model
India is quietly rewriting the economics of ride-hailing. While Uber and Lyft globally use commission models, India is forcing a rethink. Uber adopted a subscription model for two- and three-wheelers, a clear departure from its global playbook.
Joseph RutakangwaCo-founder & CEO
Reinventing last-mile delivery to meet skyrocketing e-commerce demand
The e-commerce boom has permanently reshaped consumer expectations around delivery speed, convenience and sustainability. Brands are racing to future-proof last-mile logistics, 67% now expect same/next-day delivery and 57% factor sustainability into checkout.
Joseph RutakangwaCo-founder & CEO
The trust imperative: using consumer intelligence to build direct relationships
Amid the fracturing of traditional media, declining trust in institutions, and the deprecation of third-party data, brands face an inflection point. Our global market study of 15,000+ consumers across 20 countries shows trust now leads purchase decisions.
Joseph RutakangwaCo-founder & CEO
The rise of ethical consumerism and sustainability in emerging markets
For decades, emerging market consumers were framed as cost-driven. But Rwazi's data disproves this: 54% rate sustainability and ethics "very important", beating price (43%) and even quality (46%) across India, Kenya, Mexico, and the Philippines.
Joseph RutakangwaCo-founder & CEORun this question on another category.
Sena answers questions on markets, pricing, demand, and competitors, with data from a 5M+ consumer network across 190+ countries.
- ◆190+ countries
- ◆5M+ consumer network
- ◆Sources on every answer
- ◆Data captured on request