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Decision intelligence for enterprise teams. Consumer activity, pricing and category shifts across 190+ countries, written for the decisions you make this quarter.
Best Market Intelligence Tools and Platforms in 2026
Compare the 15 best market intelligence tools of 2026 by category, price, and coverage, and see where Decision AI goes beyond them.
Packaging as a Marketing Tool: Adding Value Beyond the Product
Packaging in emerging markets is no longer just protection, it's a marketing surface. Dual-purpose containers, QR codes, community events, and sustainable materials turn packaging into engagement.
Joseph RutakangwaCo-founder & CEO
Experience is King: The Key to Unlocking Consumer Loyalty
Consumers buy experiences, not just products. CPG brands from Hint Water to Cholula bake experience into packaging and brand, and use consumer insight to build loyalty that outlasts price competition.
Joseph RutakangwaCo-founder & CEO
The Power of the Purse
Women control over $30 trillion in global consumer spending today, rising to $40 trillion by 2030. CPG brands that decode female consumer behaviour win disproportionate share, and miss it at their peril.
Joseph RutakangwaCo-founder & CEO
2023 Consumer Trends in Emerging Markets
Inflation reshaped consumer behaviour across Africa, Latin America, Eastern Europe, and ASEAN-6 in 2023. Currency pressure, supply chain disruption, and shifting purchase preferences redefined emerging-market trends.
Joseph RutakangwaCo-founder & CEO
Gig Economy to grow by 17%: Opportunities and Challenges in the Developing World.
The gig economy is set to reach 80M+ workers in Africa by 2030. Platforms like Uber, Jumia, and Wave reshape work, creating income for many while leaving most without benefits, stability, or skill-building paths.
Joseph RutakangwaCo-founder & CEO
Economic GDP in Africa, Factors Behind Them.
Africa's GDP totaled $2.7T in 2021. Nigeria, South Africa, and Egypt account for ~50% of continental output. Services drive most major economies, but distribution gaps and sector concentration remain.
Joseph RutakangwaCo-founder & CEO
Over $80 Billion Worth in Movement of Goods and Services on Africa's Roads.
80% of goods and 90% of passenger movement in sub-Saharan Africa runs on roads, $69B+ in trade. But poor infrastructure and unpaved networks hold growth back across DRC, Liberia, Somalia, and others.
Joseph RutakangwaCo-founder & CEO
Can You 'Gig It'?
The term ‘gig economy’ is something that has been trending for a while, especially during and after the COVID-19 pandemic. If you’ve been curious about it, then voila! You are in the right place! The gig economy has been around for ages. The term ‘gig’ in ‘gig economy’ dates
Joseph RutakangwaCo-founder & CEO
How Technology Has Changed How We Learn
Technology reshaped how we learn, convenience, global community, content filters, and an "external brain" replacing memory. Virtual learning extends both who can learn and how long.
Joseph RutakangwaCo-founder & CEO
How to Acquire Knowledge in the Digital Age
From YouTube and podcasts to TikTok and self-paced courses, the digital age multiplied how we learn. Edutainment, niche blogs, and on-demand platforms turn knowledge into something always within reach.
Joseph RutakangwaCo-founder & CEO
Is "Mobile money" becoming the new normal in Africa?
Sub-Saharan Africa hit 548M mobile money accounts in 2020, 43% growth, the world's highest. COVID accelerated a shift Bain projected at 57% of transactions by 2025. Africa is going digital, fast.
Joseph RutakangwaCo-founder & CEO
Digital Networking
Networking shifted from rooms full of handshakes to screens full of faces. Virtual networking lifts barriers, brings introverts forward, and opens markets that travel and budgets used to lock out.
Joseph RutakangwaCo-founder & CEO
Africa & Data
Africa's data gap is structural: only 39 of 54 countries completed a census in the last decade, and just 6 of 17 SDGs have sufficient data. Closing the gap unlocks investor confidence and growth.
Joseph RutakangwaCo-founder & CEORun this question on another category.
Sena answers questions on markets, pricing, demand, and competitors, with data from a 5M+ consumer network across 190+ countries.
- ◆190+ countries
- ◆5M+ consumer network
- ◆Sources on every answer
- ◆Data captured on request