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Decision intelligence for enterprise teams. Consumer activity, pricing and category shifts across 190+ countries, written for the decisions you make this quarter.
Best Market Intelligence Tools and Platforms in 2026
Compare the 15 best market intelligence tools of 2026 by category, price, and coverage, and see where Decision AI goes beyond them.
Beyond the surface: how consumer insights fuel product development success
Understanding your customers is no longer a luxury but a necessity. Consumer insights, the deep understanding of customer needs, behaviors, and motivations, are the cornerstone of successful product development.
Joseph RutakangwaCo-founder & CEO
Climate change: navigating innovation and sustainability in FMCG
Climate change is a double-edged sword for FMCG, both a major contributor to emissions and a sector deeply exposed to its impact. Companies that embrace sustainable innovation gain competitive edge while ensuring long-term resilience.
Joseph RutakangwaCo-founder & CEO
Data-driven insights for NGO excellence: maximizing impact through market intelligence
In the dynamic NGO world, the ability to gather, analyze, and interpret data has become invaluable. Market intelligence and analytics, when integrated into NGO operations, unlock informed decisions, enhanced programs, and bigger impact.
Joseph RutakangwaCo-founder & CEO
Navigating the FMCG pricing maze: harnessing market intelligence for data-driven decisions
In the dynamic world of consumer goods, pricing shapes brand perception, drives sales, and determines profitability. FMCG pricing is especially crucial, high volume, low margins, fierce competition. Striking the right balance is everything.
Joseph RutakangwaCo-founder & CEO
Navigating the market research landscape: key trends to watch in 2024
Market research plays a pivotal role in shaping strategic decisions. As we step into 2024, the landscape is poised for transformation, driven by technological advancements, changing consumer behavior, and the need for deeper insights.
Joseph RutakangwaCo-founder & CEO
The digital shelf: how e-commerce is reshaping FMCG
The FMCG industry has long been a cornerstone of daily life, from toothbrushes to snacks. But the digital era is reshaping the shelf entirely, demanding new omnichannel, data-driven, and customer-centric playbooks.
Joseph RutakangwaCo-founder & CEO
How Fast-Moving Consumer Goods (FMCGs) are Adapting to Changing Consumer Behaviour
FMCGs are everyday products with rapid turnover. As consumer behaviour shifts toward health, sustainability, personalization, and digital channels, brands from Unilever to Coca-Cola are reformulating products, integrating tech, and rebuilding supply chains.
Joseph RutakangwaCo-founder & CEO
Unlocking Business Growth: The Role of Market Intelligence in Market Entry Strategies
Market intelligence turns market entry from guesswork into strategy, informing competitor analysis, cultural localization, financial readiness, and risk mitigation as businesses move into new geographies.
Joseph RutakangwaCo-founder & CEO
West Africa's Fast-growing Market Expansion: Trade, Investment and Opportunities
West Africa's ECOWAS markets, Nigeria, Ghana, Senegal, Côte d'Ivoire and beyond, are scaling fast on rising middle-class demand, digital adoption, and agri/energy investment. Real opportunity, real obstacles.
Joseph RutakangwaCo-founder & CEO
Leveraging Consumer Insights to Enhance Customer Experience.
Consumer insights drive sharper customer experience, fueling service quality, AI-enhanced personalization, and a measurable ROI lift. Brands using insights effectively report 85% higher sales growth.
Joseph RutakangwaCo-founder & CEO
Bridging Continents: The Silent Boom in US-Africa Remittances
Rwazi data on 1,500 US-Africa remittance senders reveals patterns: 48% favor cash pickup, 52% stick to a single platform, 70% transfer to family. A diaspora corridor with deep loyalty and untapped product space.
Joseph RutakangwaCo-founder & CEO
Unlocking the Cash Paradox: A Glimpse into Tanzania's Evolving Payment Landscape
Tanzania's payments tell a story of tradition meeting digital: ATM transaction values 44× card transactions, businesses leading the POS push, Visa dominant but Mastercard rising. Debit dominates; credit lags.
Joseph RutakangwaCo-founder & CEO
Consumer Desires Unveiled: The Surprising Now, Next, and Future Trends!
Five global consumer trends are reshaping markets: Personalization, People's Power, Chronic Fatigue, Global Localism, and Mindful Consumption. Each demands new brand playbooks built on real consumer signals.
Joseph RutakangwaCo-founder & CEO
Sip by Sip: Revealing South Africa's Fascinating Beer Consumption Patterns
Rwazi tracker data uncovers South Africa's beer drinkers in detail: 24% are aficionados (6-9 bottles/week), 21% social connectors, taste drives 21% of purchase decisions, and 20% spend over R1,000/month on beer.
Joseph RutakangwaCo-founder & CEO
Can African Consumers Be Understood?
In our latest episode, Lemuel Abishua and Alexia Yun joined us in a conversation on understanding data in the context of the African consumer. We share their insights below. Lemuel Abishua and Alexia Yun are product managers at The Room. The company is on a mission to build a global
Joseph RutakangwaCo-founder & CEO
Is Data Important for African Markets?
In the most recent video on our Data Byte Series, we engage various stakeholders within the African market to discuss the role of data in their day-to-day business operations. Below are some of the key takeaways : Data empowers young startups to understand their target markets and customize their value proposition
Joseph RutakangwaCo-founder & CEORun this question on another category.
Sena answers questions on markets, pricing, demand, and competitors, with data from a 5M+ consumer network across 190+ countries.
- ◆190+ countries
- ◆5M+ consumer network
- ◆Sources on every answer
- ◆Data captured on request