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Decision intelligence for enterprise teams. Consumer activity, pricing and category shifts across 190+ countries, written for the decisions you make this quarter.
Best Market Intelligence Tools and Platforms in 2026
Compare the 15 best market intelligence tools of 2026 by category, price, and coverage, and see where Decision AI goes beyond them.
The AI-energy nexus: how Abu Dhabi's $25B investment will power AI infrastructure
AI is advancing at an unprecedented pace, but behind the scenes a crucial factor is emerging: energy. Abu Dhabi's sovereign wealth fund ADQ launched a $25 billion partnership with Energy Capital Partners to develop 25 GW of US power for data centers.
Joseph RutakangwaCo-founder & CEO
Walmart's slowdown: a warning sign or a smart strategy?
When the world's largest retailer signals caution, the global economy pays attention. Walmart's latest forecast projects only 3-4% sales growth for the year, a sharp decline from last year's 5.1%. The impact was immediate.
Joseph RutakangwaCo-founder & CEO
The consumer spending slowdown: what it means for businesses and CEOs
A shift is happening in consumer behavior. Apparel spending is down 12% year-over-year, luxury in-store purchases dropped 9.3%, and grocery shopping patterns are shifting toward cheaper proteins. Shoppers are tightening wallets and prioritizing value.
Joseph RutakangwaCo-founder & CEO
Why is Apple losing billions on streaming? The answer might surprise you.
Apple TV+ is projected to lose $1-2B annually, yet Apple invests $5B+ per year in premium content. With 45M subscribers and under 1% of TV viewership, it trails Netflix (260M+) and Prime Video (200M+), but Apple's strategy isn't streaming dominance.
Joseph RutakangwaCo-founder & CEO
Retail sales trends: a shift in consumer behavior
February's retail sales report shows a slowdown, sales increased just 0.2% vs the expected 0.6%. January was sharper, with 1.2% decline, the steepest in three years. But consumers aren't disappearing, they're adapting and shopping smarter.
Joseph RutakangwaCo-founder & CEO
Future-proofing your business: consumer megatrends to watch in 2024
In 1999, few could foresee the metamorphosis tech and smartphones would catalyze. The 2020s will usher equally seismic shifts shaped by evolving values. Three megatrends, trust, service bundling, sustainability as identity, will redefine strategy.
Joseph RutakangwaCo-founder & CEO
Navigating international expansion with data-driven market entry strategy
Fortune 500 enterprises generate over 30% of revenue from international markets. For ambitious multinationals not going abroad, getting left behind is a defining risk. But 1 in 3 multinationals report failed international entries averaging $480M.
Joseph RutakangwaCo-founder & CEO
Optimizing pricing and distribution with local market intelligence
Imagine planting distribution flags across Vietnam and Thailand. You've performed demographic studies and visited key cities, but you're still missing the critical data: hyper-local intel on true economic realities facing your target customers.
Joseph RutakangwaCo-founder & CEO
Unlocking emerging market growth with global consumer insights
Launch a product in West Africa and miss cultural traditions, or invest in Southeast Asia and miss pricing expectations, sales sputter and revenue evaporates. These misfires happen too often without deep cultural context and nuanced local intel.
Joseph RutakangwaCo-founder & CEO
Best practices for sentiment analysis
Understanding consumer sentiment is critical in any industry where brands and customer experiences reign. In the era of big data, new techniques empower companies to sense attitudes, emotions, and opinions at unprecedented scale.
Joseph RutakangwaCo-founder & CEO
How to conduct customer journey mapping
When prospects and customers interact with your brand, they take a journey spanning multiple touchpoints and channels. It's no longer sufficient to map within siloed channels, understanding the unified, end-to-end journey has become imperative.
Joseph RutakangwaCo-founder & CEO
Testing new products with predictive analytics
Introducing a new product requires substantial investment, yet many launches still fall flat. Over 80% of new consumer products fail each year, leading to an estimated $200B in overspend. Predictive analytics changes the math.
Joseph RutakangwaCo-founder & CEO
Top data sources for competitive intelligence
In today's hyper-competitive business landscape, timely insights on what rivals are planning can be the difference between outmaneuvering them or being outmaneuvered. The right mix of data sources turns competitive intelligence from rumor into strategy.
Joseph RutakangwaCo-founder & CEO
Optimizing pricing strategies with demand modeling
Pricing is a perennial challenge. Too high and you lose customers; too low and you leave money on the table. Demand modeling turns pricing from intuition into a data-driven engine, and lifts premium revenue by 35% when done right.
Joseph RutakangwaCo-founder & CEO
Supply chains get smarter: how AI is reshaping logistics
Global supply chains stand at an inflection point. Technology advances, geo-economic tensions, and sustainability concerns are sparking multifaceted efforts to strengthen worldwide logistics resilience, efficiency, and localization.
Joseph RutakangwaCo-founder & CEO
The power of demand modeling for optimized pricing
Finding the optimal price point to maximize revenues while maintaining volume is a persistent challenge. Advanced demand modeling techniques empower brands to make pricing decisions with scientific precision, a 5% adjustment swings profits 22%+.
Joseph RutakangwaCo-founder & CEORun this question on another category.
Sena answers questions on markets, pricing, demand, and competitors, with data from a 5M+ consumer network across 190+ countries.
- ◆190+ countries
- ◆5M+ consumer network
- ◆Sources on every answer
- ◆Data captured on request