Blog
Decision intelligence for enterprise teams. Consumer activity, pricing and category shifts across 190+ countries, written for the decisions you make this quarter.
Best Market Intelligence Tools and Platforms in 2026
Compare the 15 best market intelligence tools of 2026 by category, price, and coverage, and see where Decision AI goes beyond them.
Vietnam's delicate balance in the U.S.-China trade war
Vietnam, once celebrated as a rising manufacturing powerhouse in the wake of U.S.-China trade tensions, now faces mounting uncertainty. At the heart of the issue is a proposed 46% U.S. tariff on Vietnamese exports, part of a broader push to address perceived trade imbalances and crack down on transshipment.
Benedicta PhilemonDecision Intelligence Analyst
Temu and Shein rethink growth: why supply chain resilience is the new competitive edge
The U.S. has long allowed packages valued under $800 to enter the country free of tariffs through the de minimis exemption, a critical advantage for platforms such as Shein and Temu. This exemption facilitated a wave of ultra-affordable imports, reshaping how American consumers engage with fashion.
Benedicta PhilemonDecision Intelligence Analyst
Argentina's EV revolution: why Chinese automakers are winning the global price war
In Argentina, the EV market is quietly transforming. A government decision to slash import tariffs has opened the gates for foreign competition and revealed a deeper strategic shift in consumer behavior and global automotive dynamics.
Benedicta PhilemonDecision Intelligence Analyst
China's AI boom: innovation wars as AI in China rises by 142%
Recent growth in China's AI sector demonstrates resilience and adaptability in response to international restrictions on advanced AI chips. Despite limitations on access to high-end semiconductors, Chinese companies have accelerated domestic innovation.
Benedicta PhilemonDecision Intelligence Analyst
How global trade tensions are shaking consumer confidence
Over the past year, global markets have been walking a tight rope. Inflationary pressures, tightening monetary policy, and persistent geopolitical instability have created an uneasy investment climate, further destabilized by new U.S. tariffs.
Benedicta PhilemonDecision Intelligence Analyst
Retailers double down on private brands to combat inflationary pressures
Retailers are expanding private label offerings as inflation reshapes consumer spending. Nearly 60% of retailers are enhancing private label products, transforming budget options into strategic business initiatives that build loyalty and margin.
Benedicta PhilemonDecision Intelligence Analyst
Inside the $100 billion bidding war for TikTok
As the U.S. government pushes forward with legislation that could ban TikTok unless ByteDance sells, the global business community is watching one of the most important deals of the decade unfold. With TikTok's valuation near $100B, American firms are scrambling to acquire the platform.
Benedicta PhilemonDecision Intelligence Analyst
Retail's crystal ball: how predictive analytics is rewriting the future of commerce
The retail analytics market is projected to explode from $7.56B in 2023 to $31.08B by 2032. This isn't just a trend, it's a strategic transformation. Retailers are trading guesswork for foresight, using predictive analytics to steer smarter decisions.
Benedicta PhilemonDecision Intelligence Analyst
Global markets in turmoil: what it means for businesses and consumers
The first quarter of 2025 upended long-standing market trends. The S&P 500 tumbled 4.6%, its worst since 2022, while European stocks soared. The Stoxx 600 outperformed the S&P by 17 points, the widest gap on record.
Benedicta PhilemonDecision Intelligence Analyst
The AI-energy nexus: how Abu Dhabi's $25B investment will power AI infrastructure
AI is advancing at an unprecedented pace, but behind the scenes a crucial factor is emerging: energy. Abu Dhabi's sovereign wealth fund ADQ launched a $25 billion partnership with Energy Capital Partners to develop 25 GW of US power for data centers.
Benedicta PhilemonDecision Intelligence Analyst
Walmart's slowdown: a warning sign or a smart strategy?
When the world's largest retailer signals caution, the global economy pays attention. Walmart's latest forecast projects only 3-4% sales growth for the year, a sharp decline from last year's 5.1%. The impact was immediate.
Benedicta PhilemonDecision Intelligence Analyst
The consumer spending slowdown: what it means for businesses and CEOs
A shift is happening in consumer behavior. Apparel spending is down 12% year-over-year, luxury in-store purchases dropped 9.3%, and grocery shopping patterns are shifting toward cheaper proteins. Shoppers are tightening wallets and prioritizing value.
Benedicta PhilemonDecision Intelligence Analyst
Why is Apple losing billions on streaming? The answer might surprise you.
Apple TV+ is projected to lose $1-2B annually, yet Apple invests $5B+ per year in premium content. With 45M subscribers and under 1% of TV viewership, it trails Netflix (260M+) and Prime Video (200M+), but Apple's strategy isn't streaming dominance.
Benedicta PhilemonDecision Intelligence Analyst
Retail sales trends: a shift in consumer behavior
February's retail sales report shows a slowdown, sales increased just 0.2% vs the expected 0.6%. January was sharper, with 1.2% decline, the steepest in three years. But consumers aren't disappearing, they're adapting and shopping smarter.
Benedicta PhilemonDecision Intelligence Analyst
Future-proofing your business: consumer megatrends to watch in 2024
In 1999, few could foresee the metamorphosis tech and smartphones would catalyze. The 2020s will usher equally seismic shifts shaped by evolving values. Three megatrends, trust, service bundling, sustainability as identity, will redefine strategy.
Joseph RutakangwaCo-founder & CEO, Rwazi
Navigating international expansion with data-driven market entry strategy
Fortune 500 enterprises generate over 30% of revenue from international markets. For ambitious multinationals not going abroad, getting left behind is a defining risk. But 1 in 3 multinationals report failed international entries averaging $480M.
Joseph RutakangwaCo-founder & CEO, RwaziSee Rwazi working on your category.
Live walkthrough of Sena's consumer intelligence on the markets that matter to you. 15 minutes, no sales pressure.
- ◆Live data from 190+ countries
- ◆Competitor pricing & demand signals
- ◆Real consumer network, not surveys
- ◆Sena AI for instant category Qs