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141 ARTICLES IN INDUSTRY · PAGE 2 / 9
Best Brand Equity Measurement Tools in 2026
IndustryJul 28, 20268 min read

Best Brand Equity Measurement Tools in 2026

Compare brand equity measurement tools of 2026, from daily trackers to continuous real-world measurement. See which fits your team.

Joseph RutakangwaCo-founder & CEO
Brand health tracking: The metrics that predict revenue
IndustryJul 19, 202610 min read

Brand health tracking: The metrics that predict revenue

What is brand health tracking, the core brand health tracking metrics, and which ones actually predict revenue? A 2026 guide for marketers.

Joseph RutakangwaCo-founder & CEO
Best brand tracking tools and software in 2026
IndustryJul 17, 20269 min read

Best brand tracking tools and software in 2026

The 9 best brand tracking tools and software for 2026, from YouGov and Tracksuit to Brandwatch and Meltwater, compared on method, price, and fit.

Joseph RutakangwaCo-founder & CEO
Zero-Party Data
IndustryJul 17, 20269 min read

Zero-Party Data

Zero-party data is what customers share with you on purpose. See examples of how it differs from first- and third-party data, and why it matters.

Joseph RutakangwaCo-founder & CEO
Ramadan 2026 consumer intelligence guide
IndustryMar 3, 20264 min read

Ramadan 2026 consumer intelligence guide

Rwazi's real-time consumer data reveals how 1.8B shoppers across Asia, Europe and Africa are changing their spending habits, media timing and purchase journeys. Read the full intelligence brief.

Joseph RutakangwaCo-founder & CEO
Google retains 90% search dominance despite the AI hype
IndustryFeb 20, 20264 min read

Google retains 90% search dominance despite the AI hype

Despite AI growth, Google still controls 90% of global search. Explore what this means for brands, publishers, and discovery strategies.

Peter GarazhaDirector of Product Marketing
AI user acquisition: adoption is now the competitive bottleneck
IndustryFeb 5, 20263 min read

AI user acquisition: adoption is now the competitive bottleneck

Alibaba leads China's AI chatbot race with $431M spend, showing that user adoption and habit formation now drive competitive advantage.

Peter GarazhaDirector of Product Marketing
Winning Strategies for real time consumer intelligence in 2026
IndustryDec 5, 20252 min read

Winning Strategies for real time consumer intelligence in 2026

In 2026, consumer behavior moves faster than quarterly reports. Real-time intelligence lets brands respond, personalize, and forecast before competitors do.

Joseph RutakangwaCo-founder & CEO
Top 5 AI products driving US consumer searches this black friday
IndustryNov 28, 20252 min read

Top 5 AI products driving US consumer searches this black friday

This Black Friday, AI-powered products are dominating US consumer searches, from smart kitchens to Mini PCs. Discover how these trends are reshaping shopping and what brands need to know.

Joseph RutakangwaCo-founder & CEO
Social Media 2025: Habits Beat Hype
IndustryNov 27, 20253 min read

Social Media 2025: Habits Beat Hype

Established platforms like YouTube and Facebook stay dominant because habits are harder to break than trends.

Joseph RutakangwaCo-founder & CEO
How retailers will win holiday 2025 without deep discounts
IndustryNov 14, 20254 min read

How retailers will win holiday 2025 without deep discounts

Holiday 2025 favors retailers who use personalized offers, BNPL, and loyalty programs. Shoppers want relevance, timing, and flexibility.

Joseph RutakangwaCo-founder & CEO
The great AI market cap collapse
IndustryNov 13, 20253 min read

The great AI market cap collapse

Ten major AI companies collectively lost $1.64 trillion in market capitalization between October 29 and November 7, 2025, the steepest correction in the sector's short but explosive history.

Joseph RutakangwaCo-founder & CEO
See your competitor move  with Lumora AI decision engine
IndustryNov 7, 20252 min read

See your competitor move with Lumora AI decision engine

Lumora turns zero-party consumer data across digital, retail, and distribution channels into real-time insights, letting brands predict competitor moves and act faster, smarter, and with confidence.

Peter GarazhaDirector of Product Marketing
Why global growth is stalling and where businesses can still win
IndustryOct 30, 20252 min read

Why global growth is stalling and where businesses can still win

The IMF expects global growth to hit 3.2% in 2025, down from pre-pandemic norms. Trade disruptions, tariffs, and policy uncertainty are reshaping who wins.

Joseph RutakangwaCo-founder & CEO
How AI Agents are shaping finance and accounting for businesses
IndustryOct 23, 20253 min read

How AI Agents are shaping finance and accounting for businesses

Generative AI is not just a tool; it's an autonomous force revolutionizing finance. AI Agents are set to drive the market from $1.95B to $15.69B by 2034, by automating bookkeeping (47.8% CAGR) and providing real-time credit scoring in emerging markets

Peter GarazhaDirector of Product Marketing
How consumer spending fueled a 3.8% growth rebound in the U.S. economy
IndustryOct 10, 20253 min read

How consumer spending fueled a 3.8% growth rebound in the U.S. economy

After a year of global uncertainty, the U.S. economy grew 3.8% in Q2 2025, household spending led while business investment dropped 13.8%. What's next.

Joseph RutakangwaCo-founder & CEO
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