The product crosses the border intact. The message arrives needing new words. Sena asks consumers in the market you are entering what they want and what they call it, before the campaign gets written.
The message that works at home arrives with its assumptions attached, and the new market keeps its own.
What to say in this market, in the words consumers there use, and which claim to lead with.
FMCGBeveragesTelecomFinancial ServicesQSROTC Pharma
Sena, the Decision AI from Rwazi.
Decision AI with access to real-world dataThree things travel with you into a new market, and they travel at different speeds.
The formulation, the pack and the specification arrive intact. Manufacturing and supply chain carry them, and both are used to the work.
Your price is a position as much as a number, and the position depends on what sits beside it. A premium tier in one market is a mid tier in the next, at the same figure.
Which benefit leads, which claim carries weight, which comparison a shopper understands, and which phrase sounds like a translation. All four are local, and all four are usually decided at head office from a deck.
What fills the gap today is a translated campaign and one colleague’s recollection of a trip. It works often enough to keep being repeated and rarely enough to stay expensive.
Name the markets, the category, and the consumers you are targeting. Sena Consumer Activity puts the questions to people in those markets, and Sena Computer Vision reads the shelf they shop from.
The answers come back unprompted first, so you get the vocabulary consumers use for the category before any of your claims are shown to them.
Sena reports which benefits carry weight, which claims land, and which comparisons a shopper there already makes. The wording follows the answers, where a translation follows your own market.
Put the candidate messages back to the same audience and rank them on preference and intent, so the campaign launches on a measured choice.
The same questions, the same shelf read, and the same scoring in every market, so the results are comparable and a second entry starts from a template.
Hear what your category sounds like in the market you are entering
See how Sena reads a new market →syndicated measurement concentrates on major metropolitan areas and modern trade. Traditional trade, secondary cities, and rural retail carry a large share of category spending in many markets and sit outside that footprint, which is where a consumer network reaches past a fixed store list.
| Capability | Role in this use case |
|---|---|
| Sena Consumer Activity | Core. It collects stated preference, unmet need, willingness to pay, and the language consumers use for the category, from people in the markets you name. Every answer is zero-party data. |
| Sena Computer Vision | Core. It reads what is on the shelf in those markets: which products, at what price, in which formats, across store types the usual coverage skips. |
| Sena (Decision AI) | Core. It structures both reads into a market assessment, sizes the category from real retail presence and stated demand, and compares markets on one method. |
| Sena Connect and Integrations | Core. Brings in your performance and pricing from established markets, so the new reading has something to be measured against. |
The method is identical in every market, which is what makes two markets comparable. That matters more than the depth in any one of them.
A campaign that works at home, a price architecture, and a category view built where you already sell. All useful, all shaped by one market.
The vocabulary, the leading benefit and the price expectation from consumers in the market you are entering, plus the shelf they choose from.
Which claim leads, which words carry it, what the price signals, and how the same work repeats in the next market.
Sena
Illustrative interface. Numbers are an example, not a Rwazi result.
The core user. Compare candidate markets on one method, and enter with a message built locally.
Strategy solutions →Rank and prioritise markets on comparable readings, where proxies stand in today.
Generate the consumer read where the usual coverage stops, using the same design in each market.
Position and word the campaign from what consumers there said, ahead of adapting one built elsewhere.
Marketing solutions →Understand the retail footprint and the store types you will be selling through before the plan is set.
A demo takes about 20 minutes. For most use cases, the first decisions land days after kickoff.
The first pass captures how consumers describe the category before any of your claims are shown, so the vocabulary is theirs, and yours stays in your own market.
The same questions and the same shelf read run wherever you point them, which is what lets two markets be compared at all.
Build an entry plan from real store, consumer, and competitive data.
See the use case → UC · Brand & PerceptionHear what shoppers think about your brand in their own words.
See the use case → UC · Consumer UnderstandingTest a new product with real shoppers in your target market first.
See the use case →Tell us the decision you are weighing, and we will bring the market read to the conversation.
Bring the decision in front of you and we will run the first read against it on the call.