Sena Decision AI shows wireless and mobile teams why subscribers choose a carrier, stay, or switch. Every figure traces to a subscriber answer, an outlet photo, or the team's own files.
A carrier's mobile network analytics shows speed, coverage, and dropped calls by site. The subscriber retention rate also turns on price, the plan, the device offer, and the store nearby.
Mobile subscriber data shows the date of each port-out. The reason sits with the subscriber.
Sena:Sena captures consented input on why subscribers chose a carrier and what would make them switch, by segment and market.
Plan data shows take-up by tier. Subscribers weigh data allowance, price, and the device deal against the rival's plan.
Sena:Sena captures what subscribers value in a plan and what they would pay for it, segment by segment.
Channel reports list the dealers and kiosks that sell each plan. The outlet itself shows which carrier a passer-by sees first.
Sena:Sena captures geo-verified photos in the outlets a question names and reads each carrier's signage and presence.
A carrier's mobile network analytics services show how the network runs, and Sena answers four decisions on why subscribers stay or switch.
Subscribers state their current carrier, the rivals they compared, and the offer that would make them switch, by segment and market.
Decides:Which price, plan, or service fix lifts the subscriber retention rate by segment.
See perception measurement and tracking →Subscribers state what they value in a plan, from data allowance to the device deal, and what they would pay for each.
Decides:Which tier to reprice, rebundle, or retire.
See revenue and pricing decisions →Sena reads the team's subscriber churn files by area beside the rival offers subscribers name and outlet photos from the areas a question names, so the gap reads as price, retail coverage, rival offer, or demand.
Decides:Which retention offer each area gets first.
See sales territory analysis →Sena captures a geo-verified photo in each listed dealer outlet and reads the carrier's signage and display against the channel list.
Decides:Which dealers earn their share of subscriber acquisition costs, and which areas need outlets?
See retail execution monitoring →Sena ties every figure to the answer or photo behind it, so a team checks each one against its mobile subscriber data.
Each retail reading carries its photo, its location, and its date.
Each reason comes from a subscriber who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Subscriber data analytics for churn starts with two counts: the subscribers on the base and the share who would switch for a better offer. The team enters both and checks that share against subscribers' own answers, split by segment, area, and the rival they name.
The switching risk calculator shows the subscribers ready to leave and the monthly revenue at risk.
A walkthrough runs Sena on one segment in one market, from subscriber answer to the retention decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Why subscribers stay or switch, and the offer that would hold them.
Book a retention walkthrough →What subscribers value in a plan and what they would pay, by segment.
Book a pricing walkthrough →Which city or segment holds the most switchable subscribers, read beside mobile network analytics?
Book a strategy walkthrough →Wireless retail presence, checked against the channel list.
Book a channel walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Carrier switching reasons | Exit codes logged at port-out | Subscribers state why they left or would leave |
| Plan design | Take-up by tier from billing data | What subscribers value and would pay, by segment |
| Rival offers | Published plan pages, checked by hand | The rival offers subscribers name, by segment |
| Retail presence | Dealer lists from the channel team | Geo-verified photos of each outlet's signage |
| Auditing | Churn, port-out, and dealer reports matched by hand | Each switching figure carries its subscriber answer or outlet photo |
Talk to the Rwazi team about one segment, one market, and the decision on the table this quarter.