Sena Decision AI shows wholesale teams how store owners pick a wholesaler, which terms win a bigger order, and where trading stores sit off the account list. Every figure traces to the team's own order history and account list, a store owner answer, or a dated store photo.
Wholesale industry analysis usually reads order history, fill rates, and margin by account. The store owner's side, from rival offers to credit and delivery days, sits outside those files.
The team's own wholesale data shows what each account bought from the team. The store's buying from other wholesalers sits outside that file.
Sena:Sena captures which wholesalers store owners use and why, by segment and market.
The team sets wholesale pricing and credit days by account tier. Wholesale customers weigh each term against the rival's offer.
Sena:Sena captures the terms store owners say would win a bigger order, in each market.
The team's wholesale accounts come from past sales calls. Stores that opened since the last list sit outside it.
Sena:Sena captures geo-verified photos of the independent retailers and other stores trading in the territories a question names.
These four decisions add the store owner's own answer to wholesale industry analysis.
Store owners state which wholesalers they use, how they split their buying, and what would move more of it to one supplier, by segment and market.
Decides:Which store segments the sales team targets first, and with which offer.
See sales decisions →Store owners state the price gap, credit days, delivery days, and minimum order quantity that would switch an order, market by market.
Decides:Which terms each store type gets, and where wholesale margins hold.
See revenue and pricing decisions →Store owners state which product lines their shoppers ask for and which they source from another wholesaler.
Decides:Which lines the catalog adds next.
See category decisions →Sena captures geo-verified photos of the stores trading in the territories a question names and sets them against the team's wholesale accounts.
Decides:Which territories and store types the reps cover first.
See growth decisions →Each figure links to the store owner answer or store photo that produced it, read beside the team's order files.
Every answer is given by consent, by a store owner in Sena's consumer network.
A photo confirms a store is open and trading at one location on one date. Every capture clears a multi-level QA flow before it counts. Sena declines a capture that misses the check, and the decline stays visible.
Account growth starts with two counts: the active store accounts and the share whose owners would move more buying to the team on better terms. The account count comes from the team's order files, and the share is the team's estimate, tested against what store owners in each segment say.
The share of wallet calculator shows the accounts ready to buy more and the order value in reach.
A walkthrough takes one store type in one market from store owner answer to the sales call.
Pick the closest fit, and the walkthrough starts from that team's question.
Account plans built on how each store type splits its buying across wholesalers.
Book a sales walkthrough →Wholesale pricing, credit, and order minimums set from what store owners say would win the order.
Book a pricing walkthrough →Catalog lines added from what store owners say their shoppers ask for.
Book a category walkthrough →A wholesale industry analysis of which store types and territories grow next.
Book a leadership walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Share of buying | Order history by account | How each store type splits buying across wholesalers |
| Terms | Price lists by tier and target wholesale margins | Credit, delivery, and order-size terms owners say win the order |
| Catalog | Lines ranked by past sales | Lines shoppers ask for that owners source elsewhere |
| Coverage | Account lists from past sales calls | Dated photos of stores trading in each named territory |
| Auditing | Rep notes matched to orders by hand | Each figure links to an owner answer or store photo |
Talk to the Rwazi team about one store type, one market, and the decision on the table this quarter.