Sena Decision AI shows game teams why players pick a title, what they would pay for, and which rival game could win them. Every figure traces to a player answer, a campaign photo, or the team's own files.
Video game analytics usually reads what players do inside a game: sessions, levels, and purchases. Players choose the game before the first session, weighing price, genre, friends, and the games they already own.
Game analytics shows what happens after the download. The reasons a player picked the game, or passed on it, sit with the player.
Sena:Sena captures consented input from players on why they chose a game, what they compared, and what would make them switch, by segment and market.
Price and offer tests run inside a live game. Each test spends real revenue to learn what players value.
Sena:Sena captures what players would pay for a pass, a pack, or a subscription before the test runs, in each market.
Launches book billboards and posters in key cities. The media plan shows the booking.
Sena:Sena photographs each launch billboard and poster the campaign books, with location and date.
Sena adds the player side to video game analytics and settles these four decisions.
Players state which games they compared, what decided it, and what would make them switch, by segment and market.
Decides:Which feature, price, or message wins players back.
See growth decisions →Players state what they would pay for each offer and which offers they would skip, market by market.
Decides:Which game monetization model and price point to test first.
See revenue and pricing decisions →Players in the target market state which genres, settings, and features they would play, and on which platform.
Decides:Which concepts move ahead, for which platform, and in which market first.
See innovation decisions →Each launch billboard gets a dated photo at its booked location, and players state whether the campaign put the game on their list.
Decides:Which video game marketing placements earn the next launch budget.
See marketing decisions →Sena ties every figure to the answer or photo behind it, so a team checks each one before it joins the gaming data analytics already in use.
Each answer comes from a player who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Each launch campaign reading carries its photo, location, and date. A placement counts as live once a photo confirms it.
Game monetization starts with two counts: the monthly active players and the share who would pay for a new pass, pack, or subscription. The team enters both and checks that share against player answers before the offer ships.
The offer demand calculator shows the players ready to pay and the monthly revenue in reach.
A walkthrough runs Sena on one genre in one market, from player answer to the launch decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Concept tests that add what players would play to the team's video game analytics.
Book a product walkthrough →Game monetization offers priced on what players say they would pay.
Book a monetization walkthrough →Player segmentation built on why players pick a game and what would win them back.
Book a growth walkthrough →Video game marketing placements confirmed by photo and read beside player answers.
Book a marketing walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Game choice | Store charts and wishlists | Players state why they picked a game or passed on it |
| Monetization | Live price and offer tests | What players would pay, before the test runs |
| Concepts | Gaming trends reports and team instinct | Which genres and features players in the target market would play |
| Campaigns | Video game marketing plans and placement reports | Geo-verified photos of each named billboard and poster |
| Auditing | Player, sales, and campaign reports matched by hand | Each player figure opens its answer or campaign photo |
Talk to the Rwazi team about one genre, one market, and the decision on the table this quarter.