Sena Decision AI shows streaming and entertainment teams why viewers subscribe, which tiers they pay for, and what makes them cancel. Every figure traces to a viewer answer, a campaign photo, or the team's own files.
Most streaming media analytics starts from the sign-up, viewing, and cancellation figures a service already holds. Viewers choose a service before they press play, weighing price, the catalog, and the services they already pay for.
Billing data shows each cancellation by plan and month. The reason sits with the viewer: price, the catalog, or a rival service.
Sena:Sena captures consented input from viewers on why they subscribed, what they compared, and what would make them cancel, in each market.
Plan data shows which tier each viewer picks. Viewers weigh the price, the ads, and the rival's offer.
Sena:Sena captures what each kind of viewer values in a tier and what they would pay.
Media plans show where a launch campaign was booked. The street shows whether the billboards and posters went up.
Sena:Sena captures geo-verified photos of the billboards and posters at the locations a campaign names.
Streaming media analytics covers what viewers watch, and Sena adds why they subscribe, stay, or leave.
Viewers state which services they compared, why they canceled or stayed, and which offer would bring them back, by segment and market.
Decides:Which price, content, or offer change keeps the viewers most likely to leave.
See growth decisions →Viewers state what they value in each tier, from ads to price to the catalog, and what they would pay for each.
Decides:Which tier to reprice, rebundle, or add.
See revenue and pricing decisions →Viewers across the target markets state which kinds of content would make them subscribe or stay, read against entertainment industry trends.
Decides:Which genres and formats to commission or license next.
See product decisions →Sena captures geo-verified photos of the billboards and posters at the locations a campaign names, and viewers state whether the campaign reached them.
Decides:Which placements earn the next campaign budget.
See marketing decisions →Sena ties every figure to the answer or photo behind it, so a team checks each figure against its own media entertainment analytics.
Each campaign reading carries its photo, location, and date.
Each reason comes from a viewer who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Subscription churn starts with two counts: the subscribers on the base and the share who would cancel for a cheaper or better offer. The team enters both and checks that share against viewer answers in the market, by segment, with the rival services named.
The viewers at risk calculator shows the subscribers ready to cancel and the monthly revenue at risk.
A walkthrough runs Sena on one viewer segment in one market, from viewer answer to the retention decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Streaming churn reasons and the offers that keep viewers.
Book a growth walkthrough →The plan tiers viewers value, from ad-supported to premium.
Book a pricing walkthrough →Media and entertainment analytics on the content that wins sign-ups, read against entertainment industry trends.
Book a content walkthrough →Streaming media analytics on campaigns, read from posters, billboards, and viewer answers.
Book a marketing walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Cancellations | Streaming churn codes from billing | Viewers state why they canceled and what would win them back |
| Plan pricing | Take-up by tier | What viewers value in each tier and would pay |
| Content | Streaming industry trends and viewing hours by title | Which kinds of content viewers say win their sign-up |
| Campaigns | Media plans and placement reports | Geo-verified photos of each named billboard and poster |
| Auditing | Sign-up, cancel, and campaign reports matched by hand | Each viewer figure carries its answer or campaign photo |
Talk to the Rwazi team about one viewer segment, one market, and the decision on the table this quarter.