Sena Decision AI shows software companies the plan price users would accept, which features win an upgrade, and which systems small businesses run today. Every figure traces to a user or store owner answer, a dated store photo, or the plan and billing files the team keeps.
Software teams read sign-ups, activation, retention, and revenue per account from the product. Software industry analysis also needs the people who chose a rival and the reasons behind each downgrade.
Product analytics shows what users do once they arrive. What a prospect compared and what they would pay sits with the prospect.
Sena:Sena captures which rivals users compared and the plan price they would accept, by segment and market.
An A/B price test reads the traffic a market already sends. A new market's willingness to pay is a separate answer.
Sena:Sena captures willingness to pay and preferred payment methods, by segment and market.
Small businesses keep their books on paper, in spreadsheets, and in rival apps. The team's pipeline shows the businesses that already raised a hand.
Sena:Sena captures which systems store owners run now and what would make them switch, plus geo-verified photos of the stores trading in the areas a question names.
Each decision below puts user and store owner answers into software industry analysis.
Users state what they would pay for each plan, which features justify an upgrade, and which rival they would move to, by segment and market.
Decides:Which plan prices and tiers launch in each market.
See revenue and pricing decisions →Users in each candidate market state which apps they use now, how they prefer to pay, and what would make them switch, by segment and market.
Decides:Which market launches next, and which language, payment, and pricing changes ship with it.
See growth decisions →Store owners state which systems they run, what they would pay, and what would make them switch, by segment and market. Dated photos show the stores trading in the areas a question names.
Decides:Which store types the sales team calls on first.
See sales decisions →For app monetization, users rank the features that would move them to a paid plan, and the ones they use at the free tier, by segment and market.
Decides:Which features sit in the free tier and which drive app monetization.
See product decisions →Sena reads each figure beside the team's own pricing and billing files, and each one opens its user answer or store photo.
Each answer is shared by choice and tagged by segment and market.
A photo places each counted store at a named location on a known date. Every capture clears a multi-level QA flow before it counts. Sena declines a capture that misses the check, and the decline stays visible.
Software adoption among small businesses starts with two figures: the businesses on the team's target list and the share ready to adopt at the planned price. The team enters both from its pipeline and checks the share against what store owners say about the planned price.
The adoption calculator shows the businesses ready to adopt and the recurring revenue in reach.
A walkthrough takes one product and one market from user answer to the plan price.
Pick the closest fit, and the walkthrough starts from that team's question.
Software pricing set from what users say each plan is worth.
Book a pricing walkthrough →International expansion planned from what users in each candidate market run and would pay.
Book a growth walkthrough →Small business targets set from what store owners run now and would pay.
Book a sales walkthrough →Software industry analysis of the features users would pay more for.
Book a product walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Software pricing | A/B tests on current traffic | What users in each market would pay per plan |
| New markets | Sign-ups from launch ads | Apps users run now and how they prefer to pay |
| SMB software market | Inbound leads and demo requests | Systems store owners run and what would move them |
| Features | Usage logs from current users | Features users would pay more for |
| Auditing | Figures matched across reports by hand | Each figure opens its user answer or photo |
Talk to the Rwazi team about one product, one market, and the decision on the table this quarter.