Sena Decision AI shows agency teams which placements went up, which messages consumers recall, and which channels they trust in each client's category. Every figure traces to a dated placement photo, a consumer answer, or the team's own media plan.
Advertising analytics usually reads impressions, clicks, and conversions from the ad platforms. Out-of-home placements, in-store displays, and what an audience remembers sit outside those reports.
Media owners send posting reports after a flight starts. The media buying team pays on those reports, site by site.
Sena:For each site a campaign names, Sena captures a dated, geo-verified photo showing the billboard or transit poster is up.
Campaign analytics counts views and clicks per ad. Which message an audience remembers, and what it intends next, comes from consumers.
Sena:Sena captures which message consumers recall and their stated intent, by segment and market.
Media planning often starts from last year's spend by channel. The channels an audience uses differ from market to market.
Sena:Sena captures which channels consumers use and trust for each client category.
Sena adds placement photos and consumer answers to the advertising analytics behind each client decision.
Sena checks each booked site against a dated, geo-verified photo, so the confirmed count sits beside the media owner's posting report.
Decides:Which media owners get paid in full and which owe a make-good.
See procurement decisions →Consumers state which channels they use, trust, and act on for the client's category, by segment and market.
Decides:Which channels get the next flight's budget in each market.
See marketing decisions →Consumers in each market the campaign names state which message they recall and their stated intent.
Decides:Which message leads the next flight, and which goes back into message testing.
See strategy decisions →Consumers in the prospect's category state why they choose a product, which rivals they compared, and what would make them switch.
Decides:Which audience and message the agency leads with in the pitch.
See sales decisions →Each figure links to the placement photo or consumer answer behind it, so the team shows the client its advertising data with the source attached.
Each photo carries the site's location and the capture date, and a placement counts as confirmed only with one.
Each answer is shared by consent. Every capture clears a multi-level QA flow before it counts. Sena declines a capture that misses the check, and the decline stays visible.
For out-of-home advertising, proof of posting starts with two counts: the placements booked in the media plan and the placements a dated photo confirms. The gap, priced at the team's own cost per placement, is the spend the agency settles with each media owner before the invoice clears.
The proof-of-posting calculator shows the unconfirmed placements and the media spend at stake.
A walkthrough takes one campaign in one market from placement photo to the make-good decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Invoices settled against dated photos of each booked placement.
Book a buying walkthrough →Media planning built on the channels consumers in each segment use and trust.
Book a planning walkthrough →Message testing read from the messages consumers recall.
Book a creative walkthrough →Advertising analytics for each client report, with the photo or answer behind every figure.
Book a client walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Proof of posting | Media owner posting reports | A dated, geo-verified photo per placement |
| Message recall | Recall checks after the flight | What consumers recall |
| Channel choice | Last year's media mix | The channels consumers use and trust |
| Pitch work | Desk reviews of the category | Why consumers choose a product, in their own words |
| Auditing | Media owner reports matched by hand | Each figure linked to its photo or answer |
Talk to the Rwazi team about one campaign, one market, and the decision on the table this quarter.