Sena Decision AI shows internet providers why households pick a plan, what would make them switch, and which rival they would choose. Every figure traces to a household answer, a campaign photo, or the team's own files.
ISP market share usually comes from subscriber filings and a provider's own connects and disconnects. Each point of share changes hands when one household weighs price, service, and a rival's offer, and decides to switch.
Billing shows each disconnect by plan and month. Households switching internet providers know the reason: price, outages, or a better offer.
Sena:Sena captures consented input from households on why they stayed, why they left, and which provider won them, by segment and market.
Fiber, cable, and fixed wireless reach different streets at different prices. Share shifts where a household gets a new option.
Sena:Sena captures which provider households use and which rival they would choose, in each market.
Launch campaigns book billboards, posters, and retail promos. The media plan shows the booking.
Sena:Sena captures geo-verified photos of the billboards, posters, and retail promos at the locations a campaign names.
Sena reads the household answers and campaign photos behind ISP market share and settles these four decisions.
Households state which provider they use, what made them choose it, and what would make them switch, by segment and market.
Decides:Which price, plan, or service fix keeps the households most likely to leave.
See growth decisions →Households in a target market state their current provider, what they pay, what would make them switch, and what holds back broadband adoption.
Decides:Which markets come first for a new build.
See strategy decisions →Households state what they pay, what they value in each plan, and what a rival would need to offer to win them.
Decides:Which plans to reprice, bundle, or promote.
See revenue and pricing decisions →Sena captures geo-verified photos of billboards, posters, and retail promos at the locations a campaign names, and households state whether the offer reached them.
Decides:Which broadband marketing placements earn the next budget.
See marketing decisions →Sena ties every figure to the answer or photo behind it, so a team checks each one against its own broadband industry analytics.
Each answer comes from a household that chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Each campaign reading carries its photo, location, and date. A placement counts as live once a photo confirms it.
The count starts with two numbers: the subscribers on the base and the share who would switch to a rival. The team enters both and checks that share against household answers, market by market, with the rivals households name.
The subscribers at risk calculator shows the subscribers a rival can win and the monthly revenue at risk.
A walkthrough runs Sena on one plan in one market, from household answer to the share decision.
Pick the closest fit, and the walkthrough starts from that team's question.
The reasons behind ISP market share, read from household answers.
Book a strategy walkthrough →Broadband subscriber analytics on why households stay, switch, or return.
Book a growth walkthrough →Plan price and bundles against the rival offer households name.
Book a pricing walkthrough →ISP marketing offers confirmed by photo and read from household answers.
Book a marketing walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Share drivers | Broadband market share from subscriber filings | Households state their provider, why they chose it, and the rival they would choose |
| Switching | Disconnect codes from billing | Households name why they switched and where they went |
| Plan pricing | Rival price lists and broadband industry trends | What households pay and what a rival would need to offer |
| Campaigns | Media plans and placement reports | Geo-verified photos of each named billboard, poster, and retail promo |
| Auditing | Filings, disconnects, and campaign reports matched by hand | Each share figure ties to its household answer or campaign photo |
Talk to the Rwazi team about one plan, one market, and the decision on the table this quarter.