Sena Decision AI shows marketplace and platform teams why buyers choose them, where sellers are missing, and which fees buyers accept. Every figure traces to a buyer answer, a store photo, or the team's own files.
Marketplace metrics come from the orders, listings, and fees in the platform's own systems. Buyers settle on a platform early, weighing price, delivery, selection, and the rival app on the same phone.
The order history shows each buyer's purchases and lapses. The reason a buyer moved to a rival sits with the buyer.
Sena:Sena captures consented input from buyers on why they chose a platform and what would make them switch, by segment and market.
Seller sign-ups show who joined. The street shows the stores and merchants still selling offline in each area.
Sena:Sena pairs buyer answers with geo-verified photos of stores in the areas a question names, so marketplace supply and demand reads area by area.
The fee schedule sets take rate and delivery charges. Buyers weigh them against the rival platform and the store nearby.
Sena:Sena captures which fees and delivery options buyers value and would pay for, by segment and market.
The platform's own data covers the orders, and Sena adds why buyers choose a platform.
Buyers state which platforms they compared, what decided it, from price to delivery to selection, and what would make them switch, by segment and market.
Decides:Which price, delivery, or selection fix wins the buyer back.
See growth decisions →Sena captures geo-verified photos of the stores and merchants in the areas a question names, by category, and buyers state which categories they would buy on the platform.
Decides:Which categories and areas the seller team targets first.
See sales decisions →Buyers in each candidate city state how they shop today, what they would pay for delivery, and what would make them try a new platform.
Decides:Which city launches next, with which categories and fees.
See strategy decisions →Buyers state what they value in delivery speed, fees, and membership, and what they would pay for each, by segment and market.
Decides:Which fees, tiers, and delivery options to offer.
See revenue and pricing decisions →Sena ties every figure to the answer or photo behind it, so a team checks each one against its own marketplace KPIs.
Each supply reading carries its photo, location, and date.
Each reason comes from a buyer who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Buyer retention starts with two counts: the active buyers on the platform and the share who name a rival marketplace as their main choice. The team enters both and checks that share against buyer answers in the market, by segment, with the rivals named most.
The buyers at risk calculator shows the buyers a rival can win and the monthly revenue at risk.
A walkthrough runs Sena on one category in one market, from buyer answer to the platform decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Marketplace metrics read beside why buyers choose a platform and what would make them switch.
Book a growth walkthrough →Which offline stores to recruit first, by area and category.
Book a supply walkthrough →Which city launches next, read from buyers and local stores.
Book a strategy walkthrough →The fees and delivery options buyers value, and the marketplace business model around them.
Book a pricing walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Buyer choice | Order and lapse data from the platform | Buyers state why they chose a platform or a rival |
| Seller supply | Seller sign-ups by area | Photos of the stores and merchants in each named area |
| New cities | Benchmarks from cities already live | Buyers in the target city state how they shop today |
| Fees | Take rate set in the plan | What buyers value in fees and delivery, and would pay |
| Auditing | Order, seller, and fee reports matched by hand | Each buyer figure ties to its answer or store photo |
Talk to the Rwazi team about one category, one market, and the decision on the table this quarter.