Sena Decision AI shows import and export teams which destination markets want a product, what consumers there would pay, and which named stores display it. Every figure traces to a consumer answer, a dated store photo, or the team's own trade files.
Import export data shows what crossed a border, in what volume, and at what declared value. An export strategy also needs to know whether the product sells on arrival, which turns on consumers, store owners, and the landed price.
Trade data covers past flows between two countries. A product new to a market needs a separate read: what local consumers would buy.
Sena:Sena captures what consumers buy now and would pay, by segment and market.
The team's files hold the cost to land a product. The price that wins the sale comes from the market.
Sena:Sena captures what consumers would pay and what store owners say their buyers accept, by segment and market.
Importer and distributor partners report the stores they sell to. The stores with the product on display are a separate count.
Sena:Sena captures a dated, geo-verified photo in each store a question names, and the display count sits beside the partner's list.
These four decisions build an export strategy from the destination market, beside the team's own trade files.
Consumers state what they buy now and what would make them switch to the import, by segment and market.
Decides:Which export market gets the next shipment.
See strategy decisions →Sena puts the price consumers name and the price store owners accept beside the landed cost in the team's own files.
Decides:Which markets clear the margin, and at which price.
See revenue and pricing decisions →Sena captures geo-verified photos in the stores a question names and sets the stores showing the product against the partner's store list.
Decides:Which importer partner the export sales team backs with the next order.
See sales decisions →Store owners state why they stock an imported product or pass on it, from pack size to label language, and consumers state what they would change, by segment and market.
Decides:Which pack, label, or price change ships with the next order.
See product decisions →Before a shipment decision, a team opens any figure to its consumer answer or store photo and reads it beside its own trade analytics.
Each destination answer comes by choice from a member of Sena's consumer network.
Each photo shows whether the product is on display, with the store's location and date. Every capture clears a multi-level QA flow before it counts. Sena declines a capture that misses the check, and the decline stays visible.
An export strategy for a new market starts with two counts: the stores on the partner's list and the share of store owners who would stock the product at the planned price. The team enters the share and checks it against store owner answers.
The market readiness calculator shows the stores ready to stock and the sales in reach.
A walkthrough takes one product in one destination market from consumer answer to the shipment decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Partner choices backed by dated photos of the product on display.
Book an export sales walkthrough →An export strategy that picks the next destination from what consumers there buy and would pay.
Book an expansion walkthrough →Prices set against landed cost and what consumers and store owners name.
Book a pricing walkthrough →Import export data read beside consumer and store owner answers in each destination market.
Book a leadership walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Market choice | Trade flows and tariff tables | What consumers in each market buy and would pay |
| Price | Landed cost plus a target margin | The price consumers and store owners name |
| Store reach | Partner store lists | Dated photos of the product on display |
| Product fit | Specs set in the home market | Store owner and consumer answers on pack and label |
| Auditing | Partner reports matched by hand | Each figure opens its answer or photo |
Talk to the Rwazi team about one product, one destination market, and the decision on the table this quarter.