Sena Decision AI shows dairy and seafood teams which products hold the chiller, at what shelf price, and why shoppers switch. Every figure traces to a shelf photo, a shopper answer, or the team's own files.
Dairy data usually means production figures, wholesale prices, and syndicated sales. In the chiller, a missing facing, a lower rival price, or a plant-based dairy option beside the milk decides which product leaves with the shopper.
Fresh dairy and seafood carry short shelf lives. A gap in the chiller sends the shopper to the rival product beside it.
Sena:Sena matches every pack in a geo-verified chiller photo to its SKU, in each store the team picks.
The price plan sets one price per region. Shelf prices drift as rivals and private label mark down.
Sena:Sena reads the chiller price tags in those same stores, beside the plan price and the rival's.
Plant-based dairy competes with milk, yogurt, and cheese for the same chiller space. Sales data shows the switch after it happens.
Sena:Sena captures why shoppers chose dairy or a plant-based option, and what would make them switch, by segment and market.
Sena adds shelf photos and shopper answers to the team's own dairy data and settles these four decisions.
Sena sets the chiller placements on the retail plan beside the ones a dated photo confirms in the dairy aisle of each named store.
Decides:Which retailer gets the first chiller reset.
See sales decisions →Sena reads the chiller price tags in the stores on the team's list and shows where milk, cheese, or seafood sits above or below the plan, the rival, or private label.
Decides:Where to correct price, where to match it, and where to promote.
See revenue and pricing decisions →Shoppers state why they chose dairy or a plant-based alternative, what they paid, and what would bring them back, by segment and market.
Decides:Which price, pack, or claim keeps the dairy shopper.
See marketing decisions →Shoppers in the target market state what they would pay for a new cheese, yogurt, or seafood product, and which product it would replace.
Decides:Which new line gets chiller space first, and at what price.
See innovation decisions →Sena ties every figure to the photo or answer behind it, so a team checks each one against the dairy market data it already holds.
Each SKU and price reading carries its photo, location, and date. A placement counts as present once a photo confirms it.
Each switching reason comes from a dairy or seafood shopper who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Dairy market data shows what sold. The chiller gap starts with two counts: the SKU placements on the plan and the placements a photo confirms, split by retailer, store type, and category.
The chiller gap calculator turns missing placements into the monthly sales at stake.
A walkthrough runs Sena on one category in one market, from chiller photo to the pricing decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Chiller placements confirmed store by store, against the retail plan.
Book a sales walkthrough →Chiller price tags in each named store, beside the plan, the rival, and private label.
Book a pricing walkthrough →Dairy data on why shoppers switch to plant-based or rival products, by segment and market.
Book a marketing walkthrough →New cheese, yogurt, and seafood products tested with shoppers before launch.
Book an innovation walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Chiller presence | Retailer reports and sell-in | Geo-verified photos confirm each SKU and facing in the named stores |
| Shelf price | The regional price plan | The price tag in each named store, beside the rival |
| Switching | Dairy industry trends from syndicated sales | Shoppers state why they switched and to what |
| New products | Concept scores and team instinct | What shoppers in the target market would pay |
| Auditing | Syndicated, price, and chiller reports matched by hand | Each chiller figure links to its photo or shopper answer |
Talk to the Rwazi team about one category, one market, and the decision on the table this quarter.