Sena Decision AI shows broadcast teams why viewers tune in, which ads they recall, and what would make them switch channels. Every figure traces to a viewer answer, a campaign photo, or the team's own files.
TV audience measurement shows how many people watched each show and daypart. Programming and ad sales teams also need to know why viewers chose it and what would pull them to a rival.
Ratings track a show losing viewers week by week. The reason sits with the viewer: the time slot, the story, or a rival channel.
Sena:Sena captures consented input from viewers on why they tune in, why they left, and which rival they watch, by segment and market.
TV ad measurement shows how many people saw the spot. Advertisers renewing a schedule ask what viewers took from it.
Sena:Sena captures ad recall and stated intent from viewers who saw the spot, in each market.
Show launches book billboards and posters across the market. The media plan shows the booking.
Sena:Sena photographs each tune-in billboard and poster the promo plan books, with location and date.
Sena adds viewer answers and campaign photos to TV audience measurement and settles these four decisions.
Viewers state why they watch a show, which slot suits them, and what they would switch to, read against the team's TV viewing trends.
Decides:Which shows to renew, move, or promote, and in which market.
See product decisions →Viewers state which ads they recall, what they took from them, and whether the ad changed what they chose, by segment and market.
Decides:Which proof of TV advertising effectiveness goes into the renewal pitch.
See sales decisions →Viewers state which shows and dayparts they watch and which categories they plan to buy, market by market.
Decides:Which dayparts and packages to price up, and which advertisers to pitch.
See revenue and pricing decisions →Each tune-in poster gets a dated photo at its booked location, and viewers state whether the promo brought them to the show.
Decides:Which placements earn the next launch budget.
See marketing decisions →Sena ties every figure to the answer or photo behind it, so a team reads each one beside the TV audience data it already holds.
Each answer comes from a viewer who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Each promo reading carries its photo, location, and date. A placement counts as live once a photo confirms it.
Ratings give the first count: the weekly viewers of a show. The team enters the second, the share who would switch to a rival show or channel, and checks it against viewer answers by segment and market.
The audience at risk calculator shows the viewers a rival can win and the monthly ad revenue at risk.
A walkthrough runs Sena on one show in one market, from viewer answer to the programming decision.
Pick the closest fit, and the walkthrough starts from that team's question.
TV audience measurement read beside why viewers tune in or switch away.
Book a programming walkthrough →TV advertising effectiveness for each advertiser, from ad recall and stated intent.
Book an ad sales walkthrough →Local airtime priced on what each daypart's viewers plan to buy.
Book a pricing walkthrough →Show promos confirmed by photo, and whether viewers saw them.
Book a marketing walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Viewer choice | Television audience measurement by show and daypart | Viewers state why they tune in or switch away |
| Ad proof | Reach, frequency, and TV attribution models | Ad recall and stated intent from viewers who saw the spot |
| Local packages | Ratings by daypart | Which categories each daypart's viewers plan to buy |
| Show promos | Media plans and placement reports | Geo-verified photos of each named billboard and poster |
| Auditing | Ratings, ad sales, and promo reports matched by hand | Each viewer figure carries its answer or campaign photo |
Talk to the Rwazi team about one show, one market, and the decision on the table this quarter.